Library 2.0, coined by Michael Casey in 2005, emphasizes the continuous evaluation and updating of library services to meet user needs, while promoting user participation in service development. It encourages interactivity and collaboration between libraries and patrons through modern technologies and online communities. The document discusses the challenges faced by libraries in marketing these services and adapting to new communication preferences among younger users.

1. Library 2.0 SCKLS Technology Training Day Wichita, KS 2 November 2006

2. 1996

3. 2006

4. What is Library 2.0 Coined by Michael Casey on his Library Crunch blog in 2005. “ With Library 2.0, library services are frequently evaluated and updated to meet the changing needs of library users. Library 2.0 also calls for libraries to encourage user participation and feedback in the development and maintaining of library services. The active and empowered library user is a significant component of Library 2.0. With information and ideas flowing in both directions – from the library to the user and from the user to the library – library services have the ability to evolve and improve on a constant and rapid basis. The user is participant, co-creator, builder and consultant – whether the product is virtual or physical.” -- Wikipedia

5. Library 2.0 Meme Map

6. Perpetual Beta If it isn’t beta, it isn’t cool Except for flickr which is now in “gamma”

8. Online applications Why buy and install software? If the patron uses an online application, there’s no compatibility issues.

9. Google Docs & Spreadsheets

10. Grab the Long Tail

12. Marketing Librarians suck at marketing

13. http://www.flickr.com/photos/amiebea/146549252/

14. http://www.flickr.com/photos/sandcastlematt/222922109/

15. Marketing, contd. Give yourself permission to suck Give your patrons the megaphone They’ll market for you Contributed content

16. Contributed Content http://www.flickr.com/photos/tkb/57134005/

17. Blogs

18. Western Springs History

19. WPOPAC

20. Wikipedia

21. Social Software “Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.” --Wikipedia

22. flickr

25. YouTube

27. http://www.flickr.com/photos/aaronschmidt/271553300/

28. MySpace

30. LibraryThing

32. del.icio.us

33. Go Where the Users Are

34. IM & SMS A 2005 report from the Pew Internet and American Life Project called “Teens and Technology” found that teenagers preferred new technology, like instant messaging or text messaging, for talking to friends and use e-mail to communicate with “old people.” E-mail is “too confusing”

35. meebo me

36. Google Send To Phone

37. Skype

38. SecondLife http://www.flickr.com/photos/travelinlibrarian/260313781/

39. Break Down Barriers http://www.flickr.com/photos/michaelsphotos/194802572/

40. Is Your Library a Nanny State? http://www.flickr.com/photos/travelinlibrarian/215520668/ http://www.flickr.com/photos/librarianinblack/246133224/

41. http://www.flickr.com/photos/86882370@N00/230893520/ http://www.flickr.com/photos/44494328@N00/235382276/ http://www.flickr.com/photos/travelinlibrarian/124453103/

42. http://www.flickr.com/photos/asulibraries/231161986/ http://www.flickr.com/photos/travelinlibrarian/223839049/ http://www.flickr.com/photos/travelinlibrarian/215521011/

44. “ It’s the simplest lesson of the Internet: it’s the people stupid. We don’t have computers because we want to interact with machines; we have them because they allow us to communicate more effectively with other people.” ─ Douglas Rushkoff, Get Back in the Box: Innovation from the Inside Out