The document discusses the development of digital media and the internet. It describes how the internet has evolved from a military communication network to today's vast network that allows access to all forms of media on any connected device. It summarizes key events like the creation of the World Wide Web and popular websites, the rise of social media, and the ongoing convergence of media through mobile devices. The document also examines economic and policy issues regarding ownership and control of the internet, privacy and security concerns, debates around censorship and net neutrality, and efforts to ensure equal digital access.
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Media convergence is a term often bandied about but rarely understood. Learn what it is and how convergent media can improve brand value in your business
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
Traditional Media Vs Digital Media (Online Journalism)
,traditional media ,old media vs new media ,online journalism ,social media management ,digital media management ,hyper media ,multimedia ,linear multimedia and non linear multimedia ,interactive media ,online media ,social media ,virtual media ,hybrid media ,owned media
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
My slides for a panel on Hashtag Activism and Social Media, for the United Nations International Media Seminar on Peace in the Middle East (Ankara, 11-12 September 2019).
(c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6
CHAPTER 2 ○ INTERNET���37
MASS MEDIA AND
THE CULTURAL LANDSCAPE
40
The Evolution of the
Internet
48
The Internet Today:
From Media
Convergence
to Web 3.0
52
Video Games
and Interactive
Environments
56
The Economics and
Issues of the Internet
66
The Internet and
Democracy
The Internet,
Digital Media,
and Media
Convergence
Starting a decade ago, the most famous mar-
keting campaign for mobile phones involved
a Verizon Wireless test technician wearing
horn-rimmed glasses saying “Can you hear me
now?” into his phone from various locations.
These days, the original purpose of a mobile
phone—a voice call—is no longer the main
attraction. Instead, the Blackberry, the iPhone,
and Google’s Android phones lead a growing list
of smartphones that feature options like mobile
broadband, Wi-Fi, texting, GPS navigators,
music players, touch screens, full keyboards,
cameras, and speech recognition. Mobile
phones today represent a “fourth screen” (after
movie screens, televisions, and computers) for
many users, allowing us to go online, watch vid-
eos, or take and send photos wherever we are.
We may be on the go, but now we aren’t discon-
nected from the mass media—we take it with us.
(c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6
38���MASS MEDIA AND THE CULTURAL LANDSCAPE
THE INTERNET, DIGITAL MEDIA,
AND MEDIA CONVERGENCE
The change in the technology and
culture of mobile phones is evident
in current mobile phone marketing.
When HTC released its Droid Incred-
ible smartphone for Verizon in 2010,
voice calls were hardly even a feature
worth promoting. Indeed, the only times
Verizon mentioned voice was in connec-
tion to the voice-enabled keyboard (so
users can speak their text messages in-
stead of typing them) and voice search,
which uses voice recognition to search
Google. The more important features
in the marketing campaign were the
powerful processors, the touch screen,
social networking ease, synced e-mail
accounts, Google Maps, the 8 mega-
pixel camera, and thousands of apps
and widgets from the Android Market
(similar to the iPhone’s App Store).
One of the latest entries, Motorola’s
Bravo (for AT&T) is a smartphone whose
design and features focus on Web
browsing and social networking so much
that most reviews don’t even address
the phone’s call quality. Instead, the
Bravo’s marketing efforts show off its
full HTML browser with Adobe Flash
Lite 3 (for a content-rich surfing experi-
ence) and a large touch screen (making
it better for watching video). The phone
also features MOTOBLUR, a service
that syncs your Facebook, MySpace,
and Twitter updates into a single feed.
However, given the fierce competition
in the market, it can be difficult to know
which of the many new smartphones
will be popular with consumers and have
lasting power.
This shift i ...
Media convergence is a term often bandied about but rarely understood. Learn what it is and how convergent media can improve brand value in your business
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
Traditional Media Vs Digital Media (Online Journalism)
,traditional media ,old media vs new media ,online journalism ,social media management ,digital media management ,hyper media ,multimedia ,linear multimedia and non linear multimedia ,interactive media ,online media ,social media ,virtual media ,hybrid media ,owned media
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
My slides for a panel on Hashtag Activism and Social Media, for the United Nations International Media Seminar on Peace in the Middle East (Ankara, 11-12 September 2019).
(c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6
CHAPTER 2 ○ INTERNET���37
MASS MEDIA AND
THE CULTURAL LANDSCAPE
40
The Evolution of the
Internet
48
The Internet Today:
From Media
Convergence
to Web 3.0
52
Video Games
and Interactive
Environments
56
The Economics and
Issues of the Internet
66
The Internet and
Democracy
The Internet,
Digital Media,
and Media
Convergence
Starting a decade ago, the most famous mar-
keting campaign for mobile phones involved
a Verizon Wireless test technician wearing
horn-rimmed glasses saying “Can you hear me
now?” into his phone from various locations.
These days, the original purpose of a mobile
phone—a voice call—is no longer the main
attraction. Instead, the Blackberry, the iPhone,
and Google’s Android phones lead a growing list
of smartphones that feature options like mobile
broadband, Wi-Fi, texting, GPS navigators,
music players, touch screens, full keyboards,
cameras, and speech recognition. Mobile
phones today represent a “fourth screen” (after
movie screens, televisions, and computers) for
many users, allowing us to go online, watch vid-
eos, or take and send photos wherever we are.
We may be on the go, but now we aren’t discon-
nected from the mass media—we take it with us.
(c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6
38���MASS MEDIA AND THE CULTURAL LANDSCAPE
THE INTERNET, DIGITAL MEDIA,
AND MEDIA CONVERGENCE
The change in the technology and
culture of mobile phones is evident
in current mobile phone marketing.
When HTC released its Droid Incred-
ible smartphone for Verizon in 2010,
voice calls were hardly even a feature
worth promoting. Indeed, the only times
Verizon mentioned voice was in connec-
tion to the voice-enabled keyboard (so
users can speak their text messages in-
stead of typing them) and voice search,
which uses voice recognition to search
Google. The more important features
in the marketing campaign were the
powerful processors, the touch screen,
social networking ease, synced e-mail
accounts, Google Maps, the 8 mega-
pixel camera, and thousands of apps
and widgets from the Android Market
(similar to the iPhone’s App Store).
One of the latest entries, Motorola’s
Bravo (for AT&T) is a smartphone whose
design and features focus on Web
browsing and social networking so much
that most reviews don’t even address
the phone’s call quality. Instead, the
Bravo’s marketing efforts show off its
full HTML browser with Adobe Flash
Lite 3 (for a content-rich surfing experi-
ence) and a large touch screen (making
it better for watching video). The phone
also features MOTOBLUR, a service
that syncs your Facebook, MySpace,
and Twitter updates into a single feed.
However, given the fierce competition
in the market, it can be difficult to know
which of the many new smartphones
will be popular with consumers and have
lasting power.
This shift i ...
Internet ppt includes :history, introduction, defination, internet services, differences between web and internet, different types of web browser, web page., web browsers, protocol, electron mail, advantages and disadvantages of internet
Here we have explained completely about the Internet. Every slide in this presentation is powered by www.slideegg.com(Slideegg).
If you need to download these Internet PowerPoint templates, you can visit https://www.slideegg.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2. Digital Media and Convergence
In less than 15 years, we have moved from a world in which each type of
media was consumed separately and in its own distinct format to a world
in which we can experience every form of mass media content—books,
music, newspapers, television, video games—on almost any internet-
connected device
The Digital Turn– ever-growing download speeds and the development of
more portable devices have fundamentally changed the ways in which we
access and consume media
3. Digital Transactions
People can use their smartphones to conduct monetary transactions
The goal is to eliminate credit card companies and their high fees
4. The Internet
The vast network of telephone and cable lines, wireless connections, and
satellite systems designed to link and carry digital information worldwide,
was initially described as an information superhighway
Do you remember your first experience with the internet?
How has the internet changed since your first experience with it?
6. The Birth of the Internet
Started out in the 1960s as a military communication network
ARPAnet: Enabled military and academic researchers to communicate on a
distributed network system
1. Created a wired network so users could log on from multiple locations
whenever they needed to
2. Packet switching broke down messages/information into smaller pieces
which would be reassembled at the other end
7. The Birth of the Internet
One of the most hierarchically structured and centrally organized
institutions (the military) created the internet, possibly one of the least
hierarchical and most decentralized networks ever conceived
Every computer/user has equal status
Nobody can be kicked off
Nobody has a power switch
8. The Net Widens
1970s and 1980s
Microprocessors are invented that allow people to have personal
computers
1986 NSFNET allows university research computers around the country to
be linked, as well as allows home users to become invested in the internet
Fiber-optic cable makes information transmission much faster and basically
unlimited information can be transferred
9. The Commercialization of the Internet
Mosaic and Netscape were the first browsers
The World Wide Web was the internet available to everyone
The internet quickly became commercialized, leading to corporations vying
for the most users
10. The World Begins to Browse
Tim Berners-Lee at the CERN particle physics lab in Switzerland develops
the World Wide Web in order to help scientists better collaborate
WWW was originally a data-linking system that allowed computer-
accessed information to link to other information no matter where it was
on the internet (this is known as hypertext)
HTML is the written code language that creates web pages and links
The Web and HTML allow information to be organized in an easy-to-use,
nonlinear way
11. The World Begins to Browse
Web browsers are software packages that help users navigate the web
Mosaic and then Netscape were the first browsers (1993-1994)
Microsoft released Internet Explorer in 1995
IE was brilliantly bundled with other Microsoft products, quickly making it
the most-used browser
12. Users Link in through Telephone and
Cable Wires
AOL was the top ISP (internet service provider)
As broadband become more accessible, people moved away from phone-line
access
In the U.S. there is little competition in the broadband market
Only 9 percent of Americans have access to 3 or more ISPs
Compared to other internet countries, American users pay more money for
lower speeds
13. People Embrace Digital
Communication
Digital Communication: An image, text, or sound is converted into
electronic signals represented by binary numbers, which are then
reassembled as a precise reproduction
Email was one of the first popular uses of the internet
People used to use the email address associated with their ISP
(@bellsouth.net, @cox.com, @shawathome.net)
Instant messaging:
14. Search Engines Organize the Web
I remember the first time I used Google (the year was 2000)
In 1994 the web had only about 22,000 sites
Yahoo! was the dominant web browser
Search engines allowed users to enter keywords to search
In 2014, Google said in indexed 60 trillion web pages, up from 1 billion in 2000
16. Social Media
Social Media: New digital media platforms that engage users to create
content, add comments, and interact with others
Social media have also become a new distribution system for media as
well, challenging the one-to-many model of traditional mass media with
the many-to-many model of social media
17. Blogs
Years before status updates, blogs enabled people to easily post their
ideas to a Web site
Blogs contain articles or posts in chronological, journal-like form, often
with reader comments and links to other sites
Most popular form of blogging now is microblogging (Twitter)
19. Content Communities
Content Communities: Exist for the sharing of all types of content, from
text, to photos and videos
20. Social Networking Sites
Perhaps the most visible examples of social media
Users can create content, share ideas, and interact with friends and
colleagues
21. Virtual Game Worlds and Virtual Social
Worlds
Invite users to role-play in rich 3-D environments, in real time, with players
throughout the world
22. Social Media and Democracy
Social media have proven to be an effective tool for democracy and for
undermining repressive regimes that thrive on serving up propaganda and
hiding their atrocities
24. Media Convergence on Our PCs and
TVs
PC-based digital convergence became a reality after broadband internet
connections improved the multimedia capabilities of computers
Users can now access TV shows, movies, music, books, games magazines,
newspapers and other content on a computer
Media are also converging on our TVS, video game consoles come
internet-ready
25. Mobile Devices Propel Convergence
2002: People could check their email on their Blackberry
2007: iPhone
2010: iPad
26. The Impact of Media Convergence and
Mobile Media
Media consumption is mobile and flexible
We don’t have to miss out on media content just because we weren’t
home in time to catch a show, didn’t find the book at the bookstore, or
forgot to buy the newspaper yesterday
Traditional media companies have had to dramatically change their
business models in order to satisfy demands and stay relevant
27. Our Changing Relationship with the
Media
Social Viewing: Sharing commentary with friends on social media while you
are viewing a TV event
Shows like Game of Thrones and Mad Men have found audiences beyond
their initial broadcasts through streaming services (binge-watching) and
audiences spreading word-of-mouth praise
Super Bowl XLVII watchers generated 24.9 million tweets during the
broadcast
28. Our Changing Relationship with the
Internet
1. Apple now makes more than five times as much money selling iPhones,
iPads, iPods, and accessories as it does selling computers
2. The number of Facebook users (1.23 billion in 2014) keeps rising
Apps have changed the internet experience from a wide-open, web
browser experience to one managed by apps
What Facebook milestone did we hit last fall?
29. The Changing Economics of Media and
the Internet
Since Napster (1999) each media industry has struggled to rethink how to
distribute its content for the digital age
Content is still important, but it must be digital
Apple starts selling music, Amazon creates the Kindle
30. The Next Era: The Semantic Web
Semantic Web: Creating a more meaningful and more organized Web
Make our lives even easier by placing information into categories—family,
friends, calendars, mutual interests, locations—and make significant
connections for us
Better enable people and computers to work together
32. Economics of the Internet
Telecommunications Act of 1996: Overhauled the nation’s communications
regulations, including regional and long-distance phone companies and
cable operators
No one owns the internet
Ownership and control of the internet are connected to three things:
1. The security of personal and private information
2. The appropriateness of online materials
3. The accessibility and openness of the internet
33. Ownership: Controlling the Internet
The leading companies of digital media’s rapidly changing world
Facebook is the only company here that does not operate cloud services,
which ultimately builds brand loyalty and generates customer fees for file
storage
34. Microsoft
The oldest of the dominant digital firms
Software business is in a gradual decline
Flourishing digital game business
Office is now available on mobile devices
36. Apple
Started as a home computer company, now the most valuable company in
the world
Moderately successful until Steve Jobs returned in 2001, in 2003 iTunes
and the iPod were launched
38. Facebook
Because of all the information revealed, Facebook can sell extraordinarily
detailed information to advertisers
39. Targeted Advertising and Data Mining
Data mining: Gathering users’ location and purchasing habits
E-commerce: The buying and selling of goods and services on the internet
Cookies: Information profiles that are automatically collected and
transferred between computer servers
Spyware: Information-gathering software that is often secretly bundled
with free downloaded software
Moved to Hattiesburg, posted it on Facebook, now I only see ads for
furniture and home décor (Overstock.com)
40. Fair Information Practice Principles
1. Websites must disclose their data-collection practices
2. Websites must give consumers the option to choose whether their data
may be collected and to provide information on how that data is
collected
3. Websites must permit individuals access to their records to ensure data
accuracy
4. Websites must secure personal data from unauthorized use
Unfortunately, the FTC has no power to enforce these principles
41. Security: The Challenge to Keep
Personal Information Private
Government surveillance, online fraud, and unethical data-gathering
methods have become common, making the internet a potentially
treacherous place
42. Government Surveillance
Since the inception of the internet, government agencies worldwide have
obtained communication logs, web browser histories, and the online
records of individual users who thought their online activities were private
USA PATRIOT Act: Grants sweeping powers to law-enforcement agencies
to intercept individuals’ online communications
Designed to thwart terrorists, but critics note that it is too vaguely worded
43. Online Fraud
Identity theft: The illegal obtaining of personal credit card and identity
information in order to fraudulently spend other people’s money
Phishing: Phony email messages that appear to be from official web sites
asking customers to update their credit card numbers, account passwords,
and other personal information
44. Appropriateness: What Should Be
Online?
Eliminating some forms of sexual content from books, films, TV, and other
media remains a top priority for many politicians and public interest
groups
Children’s Internet Protection Act of 2000: Requires schools and libraries
that receive federal funding for internet access to use software that filters
out any visual content deemed obscene, pornographic, or harmful to
minors, unless disabled at the request of adult users
Sites that carry potentially dangerous information (bomb-building, hate
speech) have incited calls for internet censorship
Many people want the web to be completely unregulated
45. Access: The Fight to Prevent a Digital
Divide
Digital Divide: The growing contrast between the “information haves”—
those who can afford to purchase computers and pay for internet services,
and the “information have-nots”—those who may not be able to afford a
computer or pay for internet services
The rising use of smart phones is helping to narrow the digital divide
Even as the internet matures and becomes more accessible, wealthy users
are still more able to buy higher levels of privacy and faster speeds of
access
46. Net Neutrality: Maintaining an Open
Internet
Net Neutrality: The principle that every web site and every user—whether a
multinational corporation or you—has the right to the same internet
network speed and access
Major telephone and cable companies control 98% of broadband access in
the U.S.
They only want to offer faster connections and priority to clients willing to
pay higher rates and provide preferential service for their own content or
for content providers who make special deals with them—effectively
eliminating net neutrality
No net neutrality? You would get charged more for using Netflix, YouTube,
Hulu, or iTunes
47. Net Neutrality: Maintaining an Open
Internet
2014, Netflix (which accounts for 30 percent of internet traffic) paid Comcast
for faster connection to its service, meaning better service for customers
This undercut content providers’ collective backing of net neutrality
Supporters of net neutrality—including educators, small businesses, bloggers
etc.—argue that cable giants can rig their services and cause congestion,
forcing customers to pay more for higher-speed connections
Big companies will be able to pay up, but smaller start-ups couldn’t,
undermining the internet’s spirit of equality and discouraging digital
entrepreneurs
48. Alternative Voices
The pioneering spirit of the internet’s independent early days endures
The internet continues to be a participatory medium in which anyone can
be involved
Two of the most prominent areas in which alternative voices continue to
flourish:
1. Open-source software
2. Digital archiving
49. Open-Source Software
Open-source software: Programmers openly share source codes; a
collective effort
Microsoft put an end to much of this in the 1970s by turning software
development into a business
50. Digital Archiving
Librarians have worked tirelessly to build nonprofit digital archives that
exist outside of any commercial system in order to preserve libraries’
tradition of open access to information
Internet Archive houses more than 150 billion archived web pages
Also includes text, images, audio, and software