The document describes a workshop on social media for ROON. It begins with the workshop goals of describing Web 2.0 and Enterprise 2.0 and reflecting on their relevance to ROON. Videos are shown on social media and shifts in business, and participants discuss what they see and how their company is responding. Key concepts of Web 2.0/Enterprise 2.0 are defined, including harnessing collective intelligence and applying social software within companies. Paradigm shifts from the industrial age to the network age are covered. Examples of social media tools like blogs, wikis, and social networks are provided, along with brief explanations of what they are.

1. Workshop Social Media for ROON
Samuel Driessen - Information Architect Océ
- Regional meeting of Works Councils - April 19, 2010

2. Goal Workshop
 Describe Web 2.0 and Enterprise 2.0
 Reflect on Web 2.0/Enterprise 2.0 <> ROON
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3. Shift Happens
 Video: Shift Happens, Did you know 4.0
 Video: Social Media Revolution
 What did you see?
 What does this say?
 Which media do you use? And why?
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4. The name of the revolution in media
Web 2.0 Or: Social Media, Social Web, Social Computing
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5. Web 2.0 defined
 internet as platform
 harness network effects (collective intelligence)
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6. Shift Happens in Business too
 YouTube - The Break Up
 Online Communities Change the World
 What did you see?
 What does this say?
 How is are you responding?
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7. The name of the revolution in business
Enterprise 2.0
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8. Enterprise 2.0 defined
 Simply stated: Apply Web 2.0 concepts to enterprises
 Enterprise 2.0 is the use of emergent social software platforms
within companies, or between companies and their partners or
customers.
 Social software enables people to rendezvous, connect or
collaborate through computer-mediated communication and to
form online communities.
 Platforms are digital environments in which contributions and
interactions are globally visible and persistent over time.
 Emergent means that the software is freeform, and that it
contains mechanisms to let the patterns and structure inherent
in people’s interactions become visible over time.
 Freeform means that the software is most or all of the following:
 Optional
 Free of up-front workflow
 Egalitarian, or indifferent to formal organizational identities
 Accepting of many types of data
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12. Paradigm change
Industrial age
Information is power
One-to-many in mass media
Protect and be closed
Managers are heroes
Network age
Information and connection is power
Many-to-many in networks
Share and be open
Opinion leaders are heroes
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13. The name of the game
 Everyone becomes a producer
 Share experiences
 Trust strangers
 Trust your network
 Distrust any official statement
 Imperfection is fine
 Click to fast info, forget about long texts
 Visual information, not text
 Advertising is dead
 It’s free
 It’s equal
 Why would I limit myself to one employer?
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14. Trend or Hype?
The tools (Second Life, MSN?, blogs? LinkedIn?) come and go,
but the concepts stay
 Connect and share is here to stay
 The peer-to-peer consumer is here to stay
 Inbound marketing is here to stay
 Web 2.0 is here to stay (and it’s developing!)
 future (Web2): devices, real-time, semantic, augmented
 Some hypes reach close to 100% saturation within two years: this is a
fast world, act fast
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15. Web Squared
 Mobile web (web on mobile devices)
 Real-time web (life streaming, etc.)
 Augmented web (layers on top of the web, sensors,
location)
 Semantic web (meaning, context, filtering)
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16. Examples of Web 2.0/E2.0 tools
 Blogs
 Microblogs
 Wiki’s
 Social networks
 Bookmarking
 RSS
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17. What is a blog?
 Blogs are like a keynote speech with questions
and comments from the audience. It’s a digital
journal managed by one person or a team.
 Examples: Blogger, WordPress, MoveableType
 Examples of Corp.
Blogs: Google,
Dell, HP, Xerox,
etc.
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18. What is a microblog?
 A microblog is a very short blog posts (max. 140
characters) informing your connections what you are
doing at the moment and ask questions.
 Example: Twitter
 Used during Press conferences, testing, a.o.
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19. What is a social network?
 Social Networks are like topic tables at a
conference luncheon. People that know each other
(or want to meet each other) will connect by a variety
of common interests.
 Examples: Facebook, Myspace, LinkedIn, Xing
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20. What is social bookmarking?
 Your favorite website bookmarks (with comments)
shared with the world. Usually clustered using tags.
 Examples: del.icio.us, diigo, digg
 Use to promote news, track buzz
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21. What is a wiki?
 Wiki’s are the collaborative white boards or libraries.
 Examples: Confluence, Mediawiki (Wikipedia
platform), Pikiwiki
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22. What is RSS?
 RSS = Really Simple Syndication. RSS enabled sites
allow you to aggregate all changes to that site in a
feed reader. (Core web technology)
 Example: an RSS enabled webpage can be
recognized by this button:
 Example of feed readers: Newsgator, Attensa,
Google Reader, Bloglines, Fa.vor.it
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23. Was our explanation unclear…?
 Go to the Common Craft website for insightful short
video on all ‘social media’ tools!
 RSS in Plain English
 Social Bookmarking in plain English
 Social Networking in Plain English
 Blogs in Plain English
 Wikis in Plain English
 Twitter in Plain English
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