A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
Better Business Blogging is a presentation providing an overview on the different kinds of blogs and the opportunities with the development of a corporate blog.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
Better Business Blogging is a presentation providing an overview on the different kinds of blogs and the opportunities with the development of a corporate blog.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
This is a presentation that I gave at the e-Consultancy Social Media - Measurement, Managing Reputation and Monetisation event on May, 6 2008. It was very much a last minute affair but thought that people may find the deck useful.
Presented at the annual Illinois Park & Recreation Association Association conference. This presentation will help give an understanding of blogging and how to implement blogs at individual park districts.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
This is a presentation that I gave at the e-Consultancy Social Media - Measurement, Managing Reputation and Monetisation event on May, 6 2008. It was very much a last minute affair but thought that people may find the deck useful.
Presented at the annual Illinois Park & Recreation Association Association conference. This presentation will help give an understanding of blogging and how to implement blogs at individual park districts.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
VIII Jornadas de la tapa de Albacete
Del 3 al 6, del 10 al 13, del 17 al 20 y del 24 al 27 de octubre
El precio de la tapa será de 2€ tapa o media ración, excluida la bebida o se puede pedir con caña por 3€.
This is a short presentation about SUKAD Group - a company that specializes in project management and is based in West Asia with offices in Dubai - United Arab Emirates and Lebanon.
SUKAD has been operating in this region since 2004.
delitos informaticos, sujeto pasivo y activos, clasificacion de los delitos en Venezuela segun la ley especial contra los Delitos informaticos, tipos de delincuentes informaticos.
Can you afford not to transform your Procurement?Inigo Aranzabal
Available technologies and advanced analytics can take your Procurement to the next level. Your relationship with vendors leveraging digital collaboration will make you aspire to breakthrough competitiveness. Cost savings are not enough... it is the time for innovation and distinctiveness.
Learn more from my recent speach in the last CPOnet summit.
Declaración de prestaciones del MARCADO CE para el producto plato de ducha de la empresa NOAH HOUSE, S.L. Este producto ha sido ensayado y testado por los laboratorios de AIDIMA y ha superado correctamente los ensayos, destacando las características de durabilidad y actitud a la limpiez
Comunitat is a simple app to help tenants easily book facilities at their condos! We also help the managing agents at the condo easily manage the bookings, process refunds and fines.
Building a better community experience :)
Presented by Adrian Tennant March 2008 to the Economic Development Corporation of Sarasota (EDC) and Florida Public Relations Association, Central West Chapter (FPRA).
Presentationen om vikten av att tillföra friktion föddes ur den gnagande känslan av att det jag gör inom UX-design inte alltid är helt rätt. Eller snarare, när jag så intensivt försöker göra teknik lättare för människor så uppmuntrar jag beteenden som faktiskt kan vara skadliga för den människa jag försöker hjälpa.
Det här är förstås en insikt som är svår att ta till sig när man ägnat 20 år av sitt yrkesverksamma liv åt att förbättra digitala gränssnitt. Jag påstår inte på något sätt att allt jag ägnat mig åt varit direkt skadligt, men däremot att jag sällan ens har tittat på och utvärderat hur de digitala tjänsterna påverkar människor inombords och i relation till omgivningen. Det har gått för fort.
Människo-centrerad design har blivit tydligt organisations-centrerad.
Läs mer: https://axbom.se/sagolik-design
Today many of the same techniques that Packard warned about sixty years ago in his classic "The Hidden Persuaders" are being used without hesitation to persuade users of digital products to subscribe, click, scroll, buy, invite and more. The same people who claim a user-centric mindset have no second thoughts when using learnings from psychology to obviously steer users towards desired behaviours.
In this talk I give examples of growing problem areas and and describe how designers need to take more responsibility for the well-being and autonomy of users, as well as some practical ways this could play out. There is a cost to doing the right thing, but there are also rarely measured human costs that we are already paying dearly for. By showcasing these costs of the different paths available to us we can boost the incentive to include more conscious, moral decision-making in the design process.
Utmaningar och konkreta tips för framgång i stora projektPer Axbom
Under tre år har Per Axbom arbetat med Sveriges nationella plattform för stöd och behandling, som just nu börjar användas på bred front i landet. Plattformen används bland annat för att erbjuda KBT för ångest och depression, fortbildning om diagnoser, rehabilitering och screening.
Hur säkerställer man att man får in behoven, att så många som möjligt känner sig sedda och hörda och att ett flerårigt projekt med så här många aktörer och krav på sig inte fastnar i snåriga regelverk och blir en skrivbordsprodukt? Hur får man projektet att anamma ett användarcentrerat synsätt? Följ med på en resa med mängder av konkreta tips för utveckling, dokumentation och kommunikation.
En presentation om problemet med att ta fram visuell design innan innehållet är klart. Innehållet måste då pressas in i en illasittande kostym. Lösningen är att i stället börja med en innehållsprototyp som ger underlag för den grafiska formen. Börja med verksamheten, inte med dekorationen.
Adopting techniques from behavioral sciences we are, as UX practitioners, becoming ever better at nudging users to perform the tasks we want them to perform. But when we remove all barriers and deliver the fairy-tale experience of requiring minimal brain capacity to move forward, we are in fact abandoning our promise of allowing users to make the best choice.
In this talk, where fairy-tale and reality intertwine, I will help you catch yourself and remember why you became passionate about UX in the first place.
Eliminate Design - a rant about the responsibility of UX professionalsPer Axbom
LIghtning talk for UXLx 2013. https://www.ux-lx.com/speaker.html?n=pera
The all-too-common approach of jumping head-first into sketching wireframes makes us fail the user and lose sight of solving true user problems. The screen should not be singled out as the primary medium for human-centered design, and it is the role of the UX lead to ensure that it isn’t. I will argue for the benefits of removing design and show how we can, and must, shift thinking from designing interfaces to solving real user problems with the least amount of friction and pain. Speaker info: http://axbom.com/talk/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
15. Web trends Ajax Podcasting RSS Pod-TV IP-telephony Explorer Firefox Opera Chrome Personal content Open Source Online services Freeware Folksonomies Communities Bloggar Wikis CMS Apple Google Microsoft W3C RSS/XML Section 508 Mobile internet Technology Users Accessibility Players Trends Browsers search web 2.0 buy/sell SMS Mobile web Maps GPS Mobile
16.
17. Online services Flickr MySpace YouTube LinkedIn Zoho 37signals Google Wikipedia Wordsmyth Blogger Wordpress Productivity self-publishing knowledge community del.icio.us rememberthemilk.com jotform.com tools Newsgator Bloglines Google Reader syndication Google Groups
19. Who’s web strategy is this? The faster our website visitors leave , the better.
20. Gmail Google Apps Calendar Groups Google Pack Google Docs and Spreadsheets Picasa Google Video YouTube Images <http://www.google.com/intl/en/options/> Blogger Google Sites Google Books Google Scholar Books Officeware Analytics Desktop Publishing Talk WiFi Telecom Multimedia Groupware E-commerce Music SMS Mobile Maps for mobile Google Base Froogle Checkout Mobile Maps
23. Succeeding on the web RSS SMS E-post Code that follows standards Text-based alternatives Employee blogs Dialogue Podcasting Top in Google wins Accessibility Searchability Open conversations Syndication Self-service Interactive customer service Put users in charge Customer service decentralised information think beyond the internet Fast responses (Ajax) Fast iterations: test, evaluate Usability
24. Who do we listen to? Professional media is valued in the same way as private blogs.
26. Confused? Who should I trust? To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down. Cluetrain Manifesto www.cluetrain.com 1999
32. Web strategy Long-term purpose and goals. Assess business demands. Navigate through company politics. Understand user needs, human behavior, competition, partners, stakeholders All tools and technology; strengths, weaknesses, limitations, costs. Inspired by Jeremiah Owyang - www.web-strategist.com/ User Experience Business Tools frustration unprofitable in- efficiency
36. Internally What do employees need to know? What does management need to know? Who is best at providing that information? What tools do we provide for collecting and sharing knowledge?
37. Externally What do stakeholders want to know about us? What do we want to know about the stakeholders? Who is best at providing that information? What tools to we provide to collect and share knowledge?
78. The outcome After analysis, I liked just about everything in Per Axbom’s article except the headline. Of course we are all working with manipulation. That Google (currently) thinks what we do is OK does not mean they always will. In another time we are all black hats.
92. ok, what is the long tail? 80/20-rule, Pareto Principle, the law of the vital few, principle of factor sparcity
93. but seriously, why is the long tail making everybody horny? Source: gapingvoid : "cartoons drawn on the back of business cards" http://www.gapingvoid.com/Moveable_Type/archives/002693.html
94. so really... bye bye 80/20 rule, welcome long tail... We sold more books today that didn’t sell at all yesterday than we sold today of all the books that did sell yesterday. - Amazon-employee in his blog
95. excuse me, but WHAT!? the books we sold yesterday and today (every day) the books that are less often sold are more than the books that are sold everday business business development
96. ok, i get it... sort of. explain social media? Social media are people communicating with each other online. Blogs Microblogs Social networks Chat RSS Widgets Social bookmarks Forum Podcasts Video sharing Photo sharing Virtual worlds Wikis and so on... tools enable people experience
97. communicating? why aren’t they watching TV? participation confidence exchange acknowledgement communication
101. do I really have to care? 36% 32% of active Internet users look more positively upon companies that have blogs of active Internet users trust blogger’s views on products and services Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations. - Cluetrain Manifesto 1999. McCann Social Media Tracker, Wave 3, March 2008
102. but seriously: isn’t it just a passing fad? Wikipedia 4,000,000 articles Youtube 100,000,000 movies Blogs >200,000,000 blogs Second Life 1,500,000 inhabitants Facebook 90,000,000 members Myspace 185,000,000 members 66% 30,197 18,226 Middle East - Africa 33% 53,248 40,098 Latin America 9% 131,255 120,848 North America 35% 165,256 122,527 Europe 23% 200,555 162,738 Asia Pacific 25% 580,510 464,437 Worldwide Percent Change Jun-08 Jun-07 Unique Visitors (000) Social Networking Growth by Worldwide Region June 2008 vs. June 2007 Total Worldwide Audience, Age 15+ - Home and Work Locations Source: comScore World Metrix 19% 21,041 17,638 Skyrock Network 32% 24,017 18,200 BEBO.COM 41% 34,028 24,120 Orkut 50% 37,080 24,675 FRIENDSTER.COM 100% 56,367 28,174 HI5.COM 3% 117,582 114,147 MYSPACE.COM 153% 132,105 52,167 FACEBOOK.COM 25% 580,510 464,437 Social Networking 11% 860,514 778,310 Total Internet : Total Audience % Change Jun-2008 Jun-2007 Total Unique Visitors (000) Worldwide Growth among Selected Social Networking Sites June 2008 vs. June 2007 Total Worldwide Audience, Age 15+ Home and Work Locations Source: comScore World Metrix 1055% 11,931 1,033 Latin America 403% 14,951 2,974 Middle East - Africa 458% 20,712 3,712 Asia Pacific 303% 35,263 8,751 Europe 38% 49,248 35,698 North America 153% 132,105 52,167 FACEBOOK.COM % Change Jun-2008 Jun-2007 Total Unique Visitors (000) Worldwide Growth for Facebook.com June 2008 vs. June 2007 Total Worldwide Audience, Age 15+ Home and Work Locations Source: comScore World Metrix
105. okay, but what are all these people doing? watching video clips online reading blogs reading personal blogs visiting photo sharing services handling one or more profiles on social networks leaving comments on blogs uploading photos to photo sharing services leaving comments on news sites downloading podcasts running their own blog uploading video clips on video sharing sites subscribing to RSS-feeds 83% 79% 68% 63% 57% 55% 52% 46% 45% 39% 39% 34% McCann Social Media Tracker, Wave 3, March 2008
106.
107. but how many friends can one person have? close contacts acquaintances ” old” contacts no relation
118. why is participation important? A person who is commited to your product will help market/sell your product A person who feels belonging with your product is a returning customer. A person who identifies with your product buys once.
119. do-it-yourself networks : Ning http://blog.pmarca.com/2007/09/ning-passes-100.html Create the embryo of a social network in 2 minutes use OpenSocial FriendConnect >150 000 (January2008) more that 70% active
124. Demand Media : filling up the long tail Demand Media is building the leading vertical media network and world's largest content and social media marketplace connecting content creators, users and publishers on a mass scale. Richard Rosenblatt
125. social media aggregator and directory upload video and podcasts (South Africa) a web app that maps SMS reports of violence by location
126. marketing 2.0 – how many bubbles are there? Listen. Understand. Dive in. Blow your own horn. Discuss. Participate. Share. Control. Inspire. Influence. Engage.
127. the tail can’t fail, right? Lengthen your tail Where are the most committed users? Give them the tools they need to understand and spread the word on your product/service. Think: niche networks, blogs, customer support, your own website, offline research Widen your tail How do I expand the reach of my products/services? Think: accessibility, commited users, offline, new channels engagerad användare med stor räckvidd = jackpot
128.
129. Use the right tool for the job based on the report ”How to choose the right social technologies”, by Josh Bernoff Development speed Communities/suggestions Embracing Development Decrease in calls Forums/wikis/social networks Supporting Support Members, buzz Communities/widgets/ tip a friend (viral) Energizing Sales Awareness, sales Blogs/social networks/UGC Talking Marketing Insight Communities/brand monitoring Listening Research SUCCESS METRICS SOCIAL APPLICATIONS OBJECTIVE FUNCTION