The document provides guidance on writing effective press releases. It recommends keeping releases clean, relevant, and timely. The key elements of a press release include a headline, contact information, dateline, and body with a quote. Press releases should follow AP style and include important details like the news value up high and in a concise lead paragraph. Releasing on letterhead with "News Release" labeled helps the press identify it.
Would You Like To Write An Article A Day? Follow These Tips …..Writing Articles the easy way. From how to generate articles from your ideas to writing the articles in any format.
Would You Like To Write An Article A Day? Follow These Tips …..Writing Articles the easy way. From how to generate articles from your ideas to writing the articles in any format.
Local Enterprise Office Louth "Communications Tools for SMEs" Karen Devine
A presentation made by Karen Devine of WhiteLight Consulting to the Louth Enterprise Week 2014 on the subject of "Communications Tools for SMEs" with a special emphasis on media relations.
Content creation principles
Mini creative writing
The power of purpose
Mini creative brief
Writing content guidelines
Blogs and articles
White papers and e books
Video blogs
Podcast
Webinar
Plan videos
This workshop will walk you through the design thinking process in the context of presentations. The attendees will leave with knowledge of tools and processes that they can use when creating presentations or other visual communication tools to make sure they are looking their best.
Eileen Walsh, the facilitator, has a degree in Graphic Design and a masters in Digital Media. She has worked in the area of design and digital media for the last seven years and will be sharing some of the knowledge and tools she uses when going through the design process.
Learn the basics of creating a social media marketing plan in this Washington State University (WSU) lecture from Brett Atwood.
Learn more at www.crowdcircles.com.
Faculty and students from The Edward R. Murrow College of Communication recently attended the AEJMC conference, held Aug. 4-7 in Minneapolis. Highlights included six awards, 33 research presentations and one teaching presentation.
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This is a quick overview of some considerations in creating video for a web journalism format. Topics include lighting and camera angle/aesthetic considerations.
Learn more about the key ethical considerations faced by practitioners of public relations. Also, this lecture explores the Code of Ethics by the Public Relations Society of America (PRSA).
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Learn more about the structure and relationship of public relations to organizations in the U.S. This slideshow was prepared by Brett Atwood (clinical associate professor at Washington State University).
Learn more about the history and origins of public relations in the U.S. This slideshow was prepared by Brett Atwood (clinical associate professor at Washington State University).
Learn more about the people who practice PR, as well as the roles that they play in this slideshow from Brett Atwood (clinical associate professor at Washington State University).
What are some of the best practices that aspiring citizen journalists should consider when creating Web content? This presentation reviews some of the basics.
This slideshow focuses on development of strong interviewing techniques by journalists. Find more journalism tips and tricks at http://www.virtualjournalism.net.
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
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Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
4. Planning the Release
• What is the “news” value?
• Who is it designed to reach?
• What is the “messaging/talking point” that
your client wants to get across?
• What is the objective of the release?
5. AP Style
• Press releases should follow the AP style
standard
– This is the same standard used by journalists
6. Format
• Traditional news releases have:
– Letterhead
– Contacts
– Headline
– Dateline
– Lead Paragraph
– Body of text
– (optional) Boilerplate info
7. Letterhead
• The first page is usually on company
letterhead
• Includes logo
• If you don’t have letterhead, use a larger font
to visually communicate the source behind
the release
8. Letterhead
• Put the words “News Release” or something
similar near the top
• Optional: “For Immediate Release”
9. Contacts
• The contact info for the company and PR
person should be after the letterhead
• Contact: Jane Smith
Global PR
(425) 405-1771
jsmith@globalpr.edu
10. Headline
• Usually brief and in bold
• Larger font than text of release
– Usually 14- or 16-point type
• Optional: Subhead with more details
– Subhead is not bolded
11. Dateline
• Appears at the start of the lead paragraph
• Includes place and date
• There are some variations to the dateline, but
here are some common examples:
– CITY, State (Sept. 7, 2006) – The text of the story
begins here. Etc. Etc. Etc.
– CITY, State – This product is the best thing ever! Etc.
Etc. Etc.
– CITY, State, Jan. 11, 2011 – Joe Smith was named the
new CEO of…
12. Types of News Releases
• Hard News Release
– No-nonsense summary lead
– Summarizes the “news” value
• Feature News Release
– Less time-sensitive
– Might have a more creative lead
13. Example: Hard News Lead
• SANTA CLARA, Calif. — March 22, 2000 — As
part of their continuing efforts to develop
innovative and integrated marketing
solutions, Pepsi-Cola Company (NYSE: PEP)
and Yahoo! Inc. (Nasdaq: YHOO), today
announced a joint online and offline
promotional program, Pepsi Stuff.com.
14. Example: Feature Lead
• Berlin, April 10, 2003 — Sony’s AIBO, the
world’s favorite four-legged entertainment
robot, is about to become a wow! on the
dance floor thanks to “AIBO Dancer,” an
exciting new software application. Based on
Sony’s Memory Stick technology, it enables
AIBO to dance in time to pop music.
15. Body of Text
• Most important info is high in the release
• Quote from a credible executive in second or
third paragraph
• Background material is usually in the second
or third paragraph
16. Tips for Success
• Keep the headline under 70 characters (8-10
words)
• Keep the opening paragraph short (25 words
or less)
• Overall length is usually no more than 400
words
• Get a high-level, credible exec for your quote
(if appropriate)
17. Case Study
• A social gaming company
announces plans to develop
“next-generation virtual
world”
– Media coverage follows
– Some articles follow the
narrative/messaging of the
press release
– Some articles about the
larger phenomena of virtual
reality started to include this
news as part of (but not the
main focus of) the narrative
18. Social Media Press Releases
• Many press releases are now
hosted/distributed online
• Optimize your release for social media sharing
and keyword indexing
– SEO = Search Engine Optimization
– SMO = Social Media Optimization