Why bother with company values - company core values, A view by Safaraz Ali how can company core values be better used,Company Core Values: Why to Have Them and How to use them

1. Why bother with
company values?

2. Common criticisms of
company values
‘They are often
seen as a weak
infrastructure’
‘They are as useful
as an appendix;
they exist but are
unnecessary’
‘Nobody would
miss them if they
didn’t exist’

3. Let’s take a look at some
of the issues and how
they can be resolved…

4. Staff don’t buy into
company values
• Perhaps values have come
solely from the leadership and
the team can’t buy into them.
• Coming up with company
values should be a team effort
so everyone can believe in
them.

5. Not enough businesses
live by their values
• Company values are
utterly useless until we
live by them and enforce
them.
• They need to be visual so
people are regularly
reminded of them and use
them to frame their
decisions.

6. So how can company
values be useful?

7. Better & more consistent
decision making…

8. • Staff will be able
to follow a
specific
framework that
informs their
every day
decisions.

9. Smarter recruitment…

10. • Candidates will be able to ‘opt-in’
to the company if they agree with
the company values.

11. • Those looking to join the
company can self-filter the
candidate pool for you

12. Better hiring…

13. • Assess candidates against
the values to see if they fit.

14. • Hiring based on values is just
as important as skills.

15. More motivation…

16. • Values give individuals a common
goal to work towards.

17. • If staff know and believe in what they
are working towards, they are more
likely to strive for it.

18. Our values
often impact on
customers and
wider society,
so make sure
you and your
team believe in
them. Safaraz Ali
@SafarazAli