Core values are essential beliefs that help companies set themselves apart, define their identity, and guide strategic decisions. This document illustrates how major companies like Zappos, Apple, and Starbucks implement their core values in practice, focusing on areas like customer service, innovation, and social responsibility. Ultimately, the document emphasizes the importance of these values in achieving sustainable success and effective leadership.

1. CORE VALUES :
HOW CAN THEY TAKE
YOUR COMPANY TO
THE TOP
PRESENTED BY NEW DELHI INSTITUTE OF MANAGEMENT

2. CORE VALUES
ARE FUNDAMENTAL BELIEFS THAT HELP COMPANIES:
Differentiate themselves from competitors
Define what they stand for
Plan sustainable strategies
Make difficult business decisions
Hire the right employees

3. Source: Chris Moody
VALUES VIBE
Company’s guiding
principles
Company’s emotional
side
Enduring Volatile
Intrinsic – dependent on
company beliefs
Extrinsic – influenced by
outside factors

4. COMMON CORE VALUES OF
COMPANIES
Commitment
Innovation
Quality
Sustainability
Integrity
Accountability
Diligence
Discipline
Perseverance
Social responsibility

5. LET’S TAKE A LOOK AT
HOW
HUGE COMPANIES
MANIFEST THEIR VALUES
6

6. first core value:
Deliver WOW through
Zappos’
CUSTOMER SERVICE.

7. Source: Shell
ensures that the company operates
SAFELY.
Shell’s
Goal Zero Program

8. Apple’s
INNOVATION
leads them to creating popular tech products.
stand for

9. never shares consumer information, to ensure
Source: Bloomberg
SECURITY
PayPal

10. Starbucks
Source: Starbucks
invests in coffee farmers and their communities
as part of their commitment to
SOCIAL RESPONSIBILITY

11. strives to deliver
AFFORDABILITY
to help consumers save money
Walmart

12. “The CEO is not in charge of the company.
The values are.
If, at the end of our careers, we have not passed along
positive values, we have abdicated our leadership role.”
- Dave Logan-

13. THANK YOU