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Pros and Cons of

  Value-Based
Leadership
   a presentation brought to you by:
                           John Bradford
John Bradford
                                               John Bradford is the Senior Vice President of Profiles Intern...
Who We Are

   • Founded 1991
   • Over 45,000 clients served worldwide
   • Offices in nearly 130 countries
   • Founding...
Creating Value for Clients
   We support our clients through the full employee
   life-cycle, helping them identify the be...
Diverse Base of Marquee Clients

          Financial Services                     Retail & Consumer   Travel & Hospitality...
Clients We’ve Served




www.profilesinternational.com
©2012 Profiles International, Inc. All rights reserved.
Pros and Cons of

  Value-Based
Leadership
   a presentation brought to you by:
                           John Bradford
Today’s Objective!
 • Clarify the components of value-based
   leadership

 • Describe it evolution as a style of choice f...
Why Values-Based
                                     Leadership Matters!



www.profilesinternational.com
©2012 Profiles ...
“Culture eats strategy for lunch.”
      Richard Clark, CEO, Merck



      Values-based Leaders create values-
      base...
Predictable Results!

 • Accountability and execution (performance)

 • Energized/motivated employees (employee
       eng...
What is Values-Based Leadership?




5
www.profilesinternational.com
©2012 Profiles International, Inc. All rights reserve...
6
www.profilesinternational.com
©2012 Profiles International, Inc. All rights reserved.
What is Values-Based Leadership
                    like where you work?




7
www.profilesinternational.com
©2012 Profile...
Today’s Reality!

 Working in a…
                     V olative

                     U ncertain

                     C o...
Today’s Reality




                                              COMPRESSION!
9
www.profilesinternational.com
©2012 Profi...
Today’s Reality

 Corporations claim that
 people resources are
 their competitive
 advantage.




10
www.profilesinternat...
Today’s Reality
Yet . . .

• Less than 1/3 of the
  workforce is actively
  engaged.

• The rest are putting in
  time or ...
Who is a Leader?




                              “A leader is anyone with followers.”
12
www.profilesinternational.com
©...
Are You a Values-Based Leader?
• Does your style of
  leadership reflect a selfless
  attitude?

• Are you putting the nee...
Values-Based Leadership (VBL)


 “Values-based leaders create and lead value-s
 driven companies that are engaged, equippe...
Why Should Leaders Embrace VBL?

• VBL is the right thing to do.

• Statistically proven to deliver excellent results
  ov...
Companies That Exemplify VBL!




16
www.profilesinternational.com
©2012 Profiles International, Inc. All rights reserved.
Values-Based Companies




              Operationalize Values!



17
www.profilesinternational.com
©2012 Profiles Interna...
Operationalize Values…
We live our Code of Values by…
Respect
…treating others as we would like to be treated.

…listening...
Operationalize Values…
We live our Code of Values by…Integrity

…making only agreements we are willing, able and
intend to...
Operationalize Values…
We live our Code of Values by…
Customer Focus

…continuously striving to maximize internal and
exte...
Operationalize Values…




21
www.profilesinternational.com
©2012 Profiles International, Inc. All rights reserved.
Operationalize Values…




                                                          Operationalize Company Values



22
w...
Values-Based Companies
 Has your leadership operationalized your company
 values?




23
www.profilesinternational.com
©20...
Values-Based Companies
• Values are always used as a basis for a group’s
  operation.

• Implicit values are assumed value...
The Value of Values
Definition:
“Important and enduring beliefs
or ideals about what is good or
desirable and what is not....
Behaviors
                                                          How do I live?

         Values
 What is good and righ...
The Power of Values




             V                                              B   P
Values determine behavior; behav...
How Values Determine Performance
Values Integrity!

              Beliefs Honest and Authentic!

                         ...
When the wrong values prevail in
  the work place…




29
www.profilesinternational.com
©2012 Profiles International, Inc....
Common Workplace Values
• Situational Ethics

• Selfishness/Self-focus

• Insensitivity/Arrogance

• Personal Wealth

• Ex...
When the Wrong Values Prevail in
               the Workplace…
Common Workplace Values                                    ...
When the right values prevail in the
 work place…




www.profilesinternational.com
©2012 Profiles International, Inc. All...
Example of Right Values
• Integrity

• Humility

• Compassion

• Purpose-driven

• Courage

• Self-discipline

• Gratitude...
When Corporate Culture is Built on
             the Right Values…
Example of Right Values                                 ...
Values-Based Leadership and
                                   Corporate Culture!




                                    ...
36
www.profilesinternational.com
©2012 Profiles International, Inc. All rights reserved.
How VBL Impacts Culture


                                                                                  Outstanding
  ...
Traditional vs. Values-Based Leadership
         The Traditional 20th-Century                         The Values-Based Lea...
Becoming a Values-Based Leader
Do you . . .
•          set an uncompromising example, demonstrating integrity;

•         ...
Becoming a Values-Based Leader
• Are you …

•      purpose driven, aligning with corporate mission, vision,
       and val...
Poll

 Do leaders in your organization possess the
 building blocks necessary to become a Values
 Based Leader?


        ...
So What Now?

 It’s up to you…

 “If we don’t change our
 direction, we’re likely to
 end up where we’re
 headed.”
       ...
Important Questions…

 • Will you make the choice to become a Values-based
   Leader and to instill Values-based Leadershi...
Questions?
www.profilesinternational.com
©2012 Profiles International, Inc. All rights reserved.
Contact Us

           Profiles Assessment Asia (Pte.) Limited
                    An Authorized Strategic Business Partner...
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Value based-leadership

  1. 1. Pros and Cons of Value-Based Leadership a presentation brought to you by: John Bradford
  2. 2. John Bradford John Bradford is the Senior Vice President of Profiles International Training and Consulting and Services. John is the driving force behind Profiles’ global consulting team, helping organizations identify, develop and deploy executive-level leadership talent. His ability to identify the business context of situation and apply creative thought to desired business results enables him to craft practical and realistic solutions that can be implemented from the C-Suite to the front line. Most recently, John and his team worked with a global company to identify the executive competencies that indicate leadership readiness. Using projected business results and the company’s 2020 Vision, John’s team developed an Executive Assessment process that accurately and reliably identified incumbent leaders who are candidates for higher lever positions, strengthening the leadership pipeline and allowing for succession planning. John’s team provides Executive Coaching Services for incumbent and aspiring global leaders on five continents. He has worked with businesses of all sizes and within a wide variety of Senior Vice President industries. John’s focus on the achievement of business results and ability to help clients Training & Consulting Services implement simple, practical and cost-effective solutions makes him a sought after resource for clients around the world. Some of John’s recent clients include AECOM, Eastman Chemical and Raytheon Corporation. A thought leader in the area of leadership development, John authored the Profiles’ CheckPoint Leadership Skill Building and Coaching series consisting of 18 Leadership Skill Builders. These Skill Builders include an on-the-job leadership process, practical leadership development activities, and a supporting coaching guide. Prior to joining Profiles International, Bradford served on the faculty at the University of Missouri-Columbia. He has held senior positions with Fortune 100 and 500 companies, imagine great people ® shouldering full responsibility for organizational and employee development. He has also served as President and CEO for a United States based consulting firm. www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  3. 3. Who We Are • Founded 1991 • Over 45,000 clients served worldwide • Offices in nearly 130 countries • Founding member of the Association of Test Publishers • Microsoft Certified Partner www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  4. 4. Creating Value for Clients We support our clients through the full employee life-cycle, helping them identify the best people for their jobs and then developing them to their fullest potential. www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  5. 5. Diverse Base of Marquee Clients Financial Services Retail & Consumer Travel & Hospitality Education & Government Technology Healthcare Energy & Utilities Business Services Client Highlights • 11,000 + active clients • Client base includes 152 Fortune 2000 companies • Represented in nearly 130 countries www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  6. 6. Clients We’ve Served www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  7. 7. Pros and Cons of Value-Based Leadership a presentation brought to you by: John Bradford
  8. 8. Today’s Objective! • Clarify the components of value-based leadership • Describe it evolution as a style of choice for 21st century leaders • Identify misconceptions • Examine the pro’s and con’s of implementing value based leadership culture 1 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  9. 9. Why Values-Based Leadership Matters! www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved. 2
  10. 10. “Culture eats strategy for lunch.” Richard Clark, CEO, Merck Values-based Leaders create values- based culture that deliver predictable and positive results. 3 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  11. 11. Predictable Results! • Accountability and execution (performance) • Energized/motivated employees (employee engagement) • Greater operational effectiveness (productivity) • Improved organizational efficiency (cost control) • Innovation (sustainable growth) 4 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  12. 12. What is Values-Based Leadership? 5 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  13. 13. 6 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  14. 14. What is Values-Based Leadership like where you work? 7 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  15. 15. Today’s Reality! Working in a… V olative U ncertain C omplex A mbiguous 8 …World! www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  16. 16. Today’s Reality COMPRESSION! 9 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  17. 17. Today’s Reality Corporations claim that people resources are their competitive advantage. 10 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  18. 18. Today’s Reality Yet . . . • Less than 1/3 of the workforce is actively engaged. • The rest are putting in time or worse working against the organization. 11 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  19. 19. Who is a Leader? “A leader is anyone with followers.” 12 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  20. 20. Are You a Values-Based Leader? • Does your style of leadership reflect a selfless attitude? • Are you putting the needs of others first, or are you leveraging your position and resources for your own gain? 13 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  21. 21. Values-Based Leadership (VBL) “Values-based leaders create and lead value-s driven companies that are engaged, equipped and organized to achieve powerful goals.” Source: Donald H. Taylor, 2010 The Power of Value-based Leadership www.tainc.com 14 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  22. 22. Why Should Leaders Embrace VBL? • VBL is the right thing to do. • Statistically proven to deliver excellent results over long periods of time. • VBL can be implemented in a practical manner. 15 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  23. 23. Companies That Exemplify VBL! 16 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  24. 24. Values-Based Companies Operationalize Values! 17 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  25. 25. Operationalize Values… We live our Code of Values by… Respect …treating others as we would like to be treated. …listening with the intent to understand what is being said and acknowledging that what is said is important to the speaker. …responding in a timely fashion. …speaking calmly and respectfully, without profanity or sarcasm. …acknowledging everyone as right from their own perspective. 18 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  26. 26. Operationalize Values… We live our Code of Values by…Integrity …making only agreements we are willing, able and intend to keep. …communicating any potentially broken agreements at the first appropriate opportunity to all parties concerned. …looking to the system for correction and proposing all possible solutions if something is not working. …operating in a responsible manner: "above the line…" …communicating honestly and with purpose. …asking clarifying questions if we disagree or do not understand. …never saying anything about anyone that we would not say to him or her. 19 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  27. 27. Operationalize Values… We live our Code of Values by… Customer Focus …continuously striving to maximize internal and external customer loyalty. …making our best effort to understand and appreciate the customers' needs in every situation. Having Fun in the Process! 20 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  28. 28. Operationalize Values… 21 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  29. 29. Operationalize Values… Operationalize Company Values 22 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  30. 30. Values-Based Companies Has your leadership operationalized your company values? 23 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  31. 31. Values-Based Companies • Values are always used as a basis for a group’s operation. • Implicit values are assumed values of the leader, and open to misinterpretation. • Explicit values are reflected in the organization’s policies, vision, and systems. 24 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  32. 32. The Value of Values Definition: “Important and enduring beliefs or ideals about what is good or desirable and what is not. Value exert major influence on the behavior of an individual and serve as broad guidelines in all situations.” 25 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  33. 33. Behaviors How do I live? Values What is good and right? Iceberg Principle In Beliefs Leadership Behavior What is true? Worldview What is real? 26 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  34. 34. The Power of Values V B P Values determine behavior; behavior determines performance. 27 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  35. 35. How Values Determine Performance Values Integrity! Beliefs Honest and Authentic! Thoughts Words and Actions! Choices Doing What is Right! Behaviors Trust! Results Culture! 28 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  36. 36. When the wrong values prevail in the work place… 29 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  37. 37. Common Workplace Values • Situational Ethics • Selfishness/Self-focus • Insensitivity/Arrogance • Personal Wealth • Expediency/Risk Avoidance • Self Indulgence • Entitlement 30 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  38. 38. When the Wrong Values Prevail in the Workplace… Common Workplace Values Corporate Behaviors • Situational ethics • Lack of trust • Personal Agendas • Selfishness/self-focus • Misaligned executive teams • Insensitivity/arrogance • Functional silos • De-valuing others • Personal Wealth • Lack of creativity • Expediency/risk avoidance • Complacency/mediocrity • Self Indulgence • Accountability avoidance • Unproductive employees • Entitlement • High employee turnover 31 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  39. 39. When the right values prevail in the work place… www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved. 32
  40. 40. Example of Right Values • Integrity • Humility • Compassion • Purpose-driven • Courage • Self-discipline • Gratitude 33 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  41. 41. When Corporate Culture is Built on the Right Values… Example of Right Values Corporate Behaviors • Integrity • Ethical behavior • Employee engagement • Humility • Serving customers/employee needs • Compassion • Motivation/encouraging performance • Embracing diversity • Purpose-driven • Clear direction/common goals • Courage • Aligned on mission and vision • Self-discipline • Innovation/creativity • Risk taking/freedom to make mistakes • Gratitude • Productivity gains • “A great place to work” 34 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  42. 42. Values-Based Leadership and Corporate Culture! 35 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  43. 43. 36 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  44. 44. How VBL Impacts Culture Outstanding Employee Performance Engagement Trust Culture Leadership Character VBL Philosophy 37 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  45. 45. Traditional vs. Values-Based Leadership The Traditional 20th-Century The Values-Based Leader: Leader: Cultivating Healthy Change with Running the Machine - "Driving" Leadership Intelligence Change Obsessive Financial Orientation Values Orientation Excessive Management Orientation Empowerment Orientation Top-Down Decision Orientation Group Participation In Decisions 38 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  46. 46. Becoming a Values-Based Leader Do you . . . • set an uncompromising example, demonstrating integrity; • selflessly serve and raise-up others in genuine humility; • show compassion by caring for others and developing their potential; • demonstrate courage and persevere to do the right thing; • show gratitude and appreciation, acknowledging the contributions of others; 39 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  47. 47. Becoming a Values-Based Leader • Are you … • purpose driven, aligning with corporate mission, vision, and values; • self disciplined, holding themselves and others accountable; Are you a Values-Based Leader? 40 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  48. 48. Poll Do leaders in your organization possess the building blocks necessary to become a Values Based Leader? Would you like to know for sure ____ Yes ____ No 41 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  49. 49. So What Now? It’s up to you… “If we don’t change our direction, we’re likely to end up where we’re headed.” -Chinese Proverb 42 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  50. 50. Important Questions… • Will you make the choice to become a Values-based Leader and to instill Values-based Leadership principles down and throughout your organization? • Will you set a clear path and let your actions reflect your values? Take heart: Values-based Leadership is not a destination, rather it is the path toward an ideal—and success is found in the journey. 43 www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  51. 51. Questions?
  52. 52. www.profilesinternational.com ©2012 Profiles International, Inc. All rights reserved.
  53. 53. Contact Us Profiles Assessment Asia (Pte.) Limited An Authorized Strategic Business Partner of Profiles International 14 , Robinson Road, #08-01A, Far East Finance, Singapore 048545 Email: info@profiles.com.sg Telephone: 65717031 Fax: 63334636 Website: http://www.profiles.com.sg Share , Connect and Follow Us Know your people..Grow your business
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You will learn what values-based leadership really is, sort out some of the misconceptions, and learn what the pros and cons of implementing a values-based leadership style are.

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