Business values are the core principles that define and inform the direction and actions of a company and its personnel. This guide highlights how the vision you have for your business is to contain all of the basic elements of the value set that will guide your business to success. You can enjoy the included Business, Therapy and Coaching Toolkit to develop and build your success.

2. The What and Why of Business
Values
• Business values are the core principles that define and inform
the direction and actions of a company and its personnel
• The vision you have for your business contains all of the basic
elements of the value set that will guide your business

3. The What and Why of Business
Values
• Business values are the DNA of the business and remain solid
and inflexible despite changing circumstances
• A business without values is like a person without values –
rudderless, without direction and subject to contradictory and
potentially harmful behaviors

4. The What and Why of Business
Values
Business values are important because they guide a business’
conduct and provide specific benefits, including:
• Differentiating your business from others
• Maintaining direction
• Conveying a message
• Changing negative behavior
• Inspiring innovation
• Promoting success
• Shaping a common culture
• Promoting personal growth
• Attracting and keeping clientele

5. Types of Business Values
• Most business values mirror the standards for personal behavior
that we are all familiar with
• The only difference between personal values and business values
is that business values have applicability on an organizational
level as opposed to an individual level

6. Types of Business Values
Some examples of commonly adopted business values include:
• The Golden Rule
• Honor
• Candor
• Trust
• Interaction
• Gratitude
• Truthfulness
• Passion
• Openness
• Influence

7. How to Set Business Values
• When defining your own set of business values remember to
look to you own personal beliefs for guidance
• Make the effort to incorporate those beliefs into your business’
code of conduct

8. How to Set Business Values
• Also remember to look at the value sets of other businesses that
you admire
• Again, incorporate any of those values that seem appropriate
and applicable

9. How to Set Business Values
When discussing and disseminating your business’ values
remember the following points:
• Clarity – Say what you mean
• Formalization – Memorialize what you
mean
• Size – The larger the company, the greater
the need for memorialization
• Inclusion – Involve everyone in the
discussion
• Reinforcement – Repeat your message
and recognize and reward individuals who
demonstrate your values
• Heart – Listen to it when deciding what
values to adopt
• Example – Walk the walk
• Adjustment – Listen to criticism and adjust
your behavior when necessary