Psychology is defined as the scientific study of behavior and mental processes. There are many fields and areas of focus within psychology, including clinical, counseling, school, developmental, cognitive, and social psychology. Psychologists conduct research using various methods and theoretical orientations to better understand human thought and behavior. Today, psychology integrates perspectives from biology, cognition, humanism, psychodynamics, learning, and sociocultural influences.

1. What is psychology? Chapter one

2. What is Psychology? Psychology is defined as the scientific study of behavior and mental processes.

4. Theories allow for prediction.2 4 6 8 __

5. What Psychologists do Pure research no immediate application, research for its own sake Applied research designed to find solutions to specific personal or social problems Practice psychology applying psychological knowledge tohelp individuals change their behavior Teaching sharing psychological knowledge.

6. Fields of Psychology What you want to be?

11. Attempt to facilitate learning but focus on course planning, instructional methods.

13. Fields of Psychology Environmental psychologists: Study how people and environment influence each other and Study ways to encourage recycling, for example. Experimental psychologists: Conduct experiments, and Specialize in basic processes such as the nervous system, sensation and perception, learning and memory, thought, motivation, and emotion. Industrial psychologists: Focus on the relationship between people and work.

14. Fields of Psychology Organizational psychologists: Focus on the relationship between peopleand organizations such as business. Human factors psychologists: Provide suggestions and create technical systems such as dashboards, computer keyboards, etc. to be more user friendly.

15. Fields of Psychology Consumer psychologists: Study the behavior of shoppers in an effort to predict and influence their behavior. Health psychologists: Examine the ways in which behavior and mental processes are related to health. Sport psychologists: Help people improve their sports performance.

16. Philosophical Contributions

17. Philosophical Contributions Plato (ca.427-347 BC) Recorded Socrates’ advice to “Know Thyself” which is a motto of psychology. Also advanced Socrates suggestion of relying on rational thought and introspection. Democritus (around 400 BC) Suggested that we could think of behavior in terms of a body and mind (interaction of biological and mental processes).

18. Philosophical Contributions Aristotle: (384-322 BC) Wrote “About the Psyche” covering topics such as personality, sensation, perception, thought, intelligence, needs, motives, feelings, emotions and memory. A proponent of empiricism. (experimentation) He outlined the laws of associationism.

19. 19th Century Contributions

20. 19th Century Contributions Gustav Theodore Fechner (1801-1887) Showed how physical events (light and sounds) are related to psychological sensations and perceptions. Some consider this to be the beginning of psychology. Wilhelm Wundt (1832-1920) Gets the credit for being the founder of psychology. In 1879 he established the first psychological laboratory in Leipzig, Germany.

21. Structuralism and Functionalism Structuralism Attempts to break conscious experience down into objective sensations such as sight, or taste, and the subjective feelings such as emotional responses. Believes that the mind functions by combining objective and subjective elements of experience. Wundt was considered to be a Structuralist. Functionalism In the study of individuals the focus should be on behavior as well as the mind and consciousness. Look at how experience helps us function more adaptively in our environments. William James (1842-1919) is often considered the first true American Psychologist.

22. Behaviorism: Practicing Psychology in Public John Broadus Watson (1878-1958) Considered to be the founder of American Behaviorism. Believed that psychology should limit itself to observable, measurable events and behavior. B.F. Skinner (1904-1990) Believed organisms learn to behave in certain ways because of reinforcement.

23. Gestalt Psychology: Making Psychology Whole Gestalt translates to “pattern” or “organized whole”. Demonstrated that learning is a accomplished by insight, not by mechanical repetition. Founders included: Wertheimer (1880-1943), Koffka (1886-1941), and Kohler (1887-1967).

24. Gestalt Psychology The Importance of Context. Gestalt psychologists have shown that our perceptions depend not only on our sensory impressions but also on the context of our impressions. You will interpret a man running toward you very differently depending on whether you are on a deserted street at night or the beach in the morning.

25. Gestalt Psychology

26. Gestalt Psychology

27. Gestalt Psychology

28. Gestalt Psychology

29. Psychoanalysis: Digging beneath the surface Focus on the unconscious - a seething cauldron of conflicting impulses, urges and wishes. Founded by Sigmund Freud Often called psychodynamic

30. Today’s Psychologists

31. Today’s Psychologists Evolutionary and Biological Perspectives Focus on the evolution of behavior and mental processes. Much like Darwin, believe that inherited tendencies move us in certain directions. Cognitive Perspective: Keeping Psychology “In Mind” Mental processes to understand human nature How we perceive, learn, remember problem solve, etc. (the mind) Roots in Socrates, “know thyself” Humanistic-Existential Perspective Humanistic – stresses the human capacity for self-fulfillment Existentialism – views people as free to choose and as being responsible for choosing ethical conduct.Carl Rogers – Abraham Maslow

33. Theory 2 – people modify and create their own environments and engage in intentional learning by observing others. (Social Learning)The Sociocultural Perspective Ways people differ Influences of ethnicity, gender, culture and socioeconomic factors

34. Evolutionary and Biological Perspectives Focus on the evolution of behavior and mental processes. Genes can be transmitted from generation to generation. Biological perspective seek the links between the electrical and chemical activity of the brain. Use of PET and CAT scans.

35. Cognitive Perspective Venture into the realm of mental processes to understand human nature. Cognitive psychologists study those things we refer to as the mind. 1/24/11

37. Perspectives on Learning Learning through repetition and reinforcement. Social-cognitive theorists formerly termed social learning theorists suggest that people can modify or even create their environments. Intentional learning by observing others.

38. Sociocultural Perspective Addresses the ways people differ from one another. Studies the influences of ethnicity, gender, culture, and socioeconomic status on behavior and mental processes. Ethnicity Ethnic groups are united by their cultural heritage, race, language, and common history. Study cultural heritages and ethnic differences in vulnerability to problems. Gender Refers to the culturally defined concepts of masculinity and femininity. Involves a complex web of cultural expectations and social roles.

39. Ethnicity and Gender

40. Gender, Ethnicity, and Psychology Mary Whiton Calkins (1863-1930) Studied at Harvard, completed her degree requirements, but Harvard wouldn’t give her the degree. They were not admitting women. Pioneer in research in memory: primacy and recency effect. Became first female president of APA in 1905. Christine Ladd-Franklin (1847-1930) Taught at Johns Hopkins and Columbia Universities. Formulated a theory of color vision. Margaret Floy Washburn (1871-1939) First woman to receive a Ph.D. in psychology. Wrote The Animal Mind a work that would later become part of behaviorism.

41. Gender, Ethnicity, and Psychology Helen Bradford Thompson (1874-1947) First psychologist to study psychological gender differences. Wrote a book in 1903 titled The Mental Traits of Sex. Today more than half of American college students are women. Nearly 3/4 of the undergraduate degrees in psychology and 2/3 of the doctoral degrees are earned by women.

42. Ethnicity and Psychology 1901 Gilbert Haven Jones, an African American, received his Ph.D. in psychology in Germany. Kenneth Clark and Mamie Philips Clark. Jorge Sanchez was among the first to show how intelligence tests are culturally biased. 6% of first year doctoral students are African American, 6% are Asian American, 5% are Latino and about 1% are Native American.

43. Critical Thinking and Pseudoscience

45. Critical Thinking & Pseudoscience Pseudoscience: false science. Critical thinking: taking nothing for granted. Thoughtfully analyzing and probing questions, statements and arguments of others. Skills needed for critical thinking: Development of skepticism Ability to inquire about cause and effect Increase curiosity about behavior Knowledge of research methods Ability to analyze arguments carefully

46. Principles of Critical Thinking Be skeptical. Examine definitions of terms. Examine the assumptions or premises of arguments. Be cautious in drawing conclusions from evidence. Consider alternative interpretations of research evidence. Do not oversimplify. Do not overgeneralize.

47. Critical Thinking Task Is square “A” and “B” the same color? Explain your answer.

48. The Scientific Method

49. The Scientific Method Scientific method is an organized way of using experience and testing ideas in order to expand and refine knowledge. Hypothesis: is a specific statement about behavior or mental processes that is tested through research. Test the hypothesis through controlled methods such as the experiment. Replication: repeating a study to see if the findings hold up over time with different subjects.

50. The Scientific Method A systematic way of organizing and expanding scientific knowledge. Daily experiences, common beliefs, and scientific observations all contribute to the development of theories. Psychological theories explain observations and lead to hypotheses about behavior and mental processes. Observations can confirm the theory or lead to its refinement or abandonment.

51. Samples and Populations Sample Individuals from a segment of the population who are studied. Population Group targeted for study. Types of Sampling Random sample: each member of the population has an equal chance of being selected to participate. Stratified sample: selection is made so that identified subgroups in the population are represented proportionately in the sample. Volunteer bias: people who volunteer as participants differ systematically from people who do not.

52. Methods of Observation The Case Study Information collected about individuals and small groups. Anecdotes (Typically unscientific accounts of people’s behavior.) Compelling portraits but may have factual inaccuracies. The Survey Used to study individuals who cannot be observed in the natural setting or studied scientifically. Employs questionnaires and interviews or public records. Naturalistic Observation Observe people in their natural habitats. Unobtrusive measures are used to avoid interfering with the observed behaviors.

53. Correlation Investigates whether one observed behavior or trait is related to (correlated) with another. Mathematically expressed as a correlation coefficient; a number the varies between +1.00 and -1.00. Positive correlation: the higher scores on one variable tend to correspond with higher scores on the second variable. Low with low. (e.g. Intelligence test scores and academic performance). Negative correlation: Higher scores on one variable tend to correspond with lower scores on the second. (e.g. Amount of stress experienced and functioning of the immune system). How things are Related

54. Correlation

55. Correlational Relationships, Cause, & Effect Correlational relationships may suggest but do not demonstrate cause and effect. Consider the examples of academic grades (X) and juvenile delinquency (Y) in part B. Do poor grades lead to delinquency, Does delinquency lead to poor grades, or do other variables such as broken home or peer influences contribute to poor grades and delinquency.

59. Experiments Figure 1.7The Experimental Conditions in the Lang Study. The taste of vodka cannot be discerned when vodka is mixed with tonic water. For this reason it was possible for subjects in the Lang study on the effects of alcohol to be kept blind as to whether or not they had actually drunk alcohol. Blind studies allow psychologists to control for the effects of subjects’ expectations.

60. Ethical Issues

61. Ethical Issues in Research & Practice Basic standards Intended to promote individual dignity, human welfare and scientific integrity. Do not undertake research methods that are harmful. Research with Humans Ethics review committees review research according to ethical guidelines. Informed consent: individuals give consent before they can participate in research. Confidentiality is kept.

62. Controversy in Psychology Is it ethical for psychologist to deceive research participants about the methods and objectives of their research? APA’s Ethical Principles of Psychologists and Code of Conduct May deceive only when the benefits of the research outweigh the potential harm. The individuals would have been willing to participate if they had understood the benefits. Subjects are debriefed (the purposes and methods of the research are explained afterward.)

63. Research with Nonhuman Animals Psychologists generalize to humans the results of research conducted with animals. Animals may be harmed only when there is no alternative; when the researchers believe that the benefits justify the harm.

64. Critical Thinking and Astrology Barnum effect: “a little something for everyone” and “there’s a sucker born every minute” Gallup and Newport (1991) one person in four in the U.S. believe in astrology National Science Foundation (2002) 43% of Americans occasionally check their horoscopes though most (60%) reject astrology. The “validity” of astrology is confirmed when the astrologer says something positive about the individual.

65. Questions & Comments