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CLOSING REMARKS

The Big Ideas
... and How to Pack Them Up and Take Them Home

nick westergaard | branddrivendigital.com | fall 2013
COMMUNITY

CONVERSATIONS

CONTENT
Created a Vessel

Photo via Flickr user tillwe
#SocialBrand13

“

The difference
between HELPING
and SELLING is
just two letters.”

– jay baer @jaybaer at #socialbrand13
#SocialBrand13

“

We are surrounded
by data but
STARVED for
insights.”

– jay baer @jaybaer at #socialbrand13
#SocialBrand13

“

Social Media in
4 words: Listen.
LEARN. CARE.
SERVE.”
– laura fitton @pistachio at #socialbrand13
#SocialBrand13

“

Integrated marketing
means your brand is
THE BEST ANSWER
when and where
buyers need it.”

– lee odden @leeodden at #socialbrand13
#SocialBrand13

“

RIGHT message, to the
RIGHT person, at the
RIGHT time.”
– dj waldow @djwaldow at #socialbrand13
#SocialBrand13

“

Don't waste your
customers time
at the MOBILE
moment.”
– @thetimhayden at #socialbrand13
#SocialBrand13

“

Find out who the
storytellers are in your
organization, then
start telling more
interesting stories.”
– tim washer @timwasher at #socialbrand13
#SocialBrand13

“

If you don't have an
interesting story to
tell, show pictures of

SHARKS.”
– tim washer @timwasher at #socialbrand13
#SocialBrand13

“

INSERT
SOMETHING
SMART THAT
MARCUS SAID.”
– marcus sheridan @thesaleslion at #socialbrand13
#SocialBrand13

“

It's a
MARATHON,
not a SPRINT.”
– @ginidietrich at #socialbrand13
Your Job ...

Photo via Flickr user quinn.anya
Dinner Series
Myth

Photo via Flickr user workshoppe
No Checklist Marketing

Photo via Flickr user kkirugi
Photo via Flickr user Orin Zebest
Big Thanks to Our Sponsors

#SocialBrand13
#SocialBrand13

Thank You to Our
Birds of a Feather Moderators
‣

Small Business - Brandon Cummings, GroSocial

‣

Non-Profit/Education - Matthew Wilson & Brittney
Edwards, UNI

‣

Agencies - Lydia Sax, J.W.Morton & Associates

‣

Blogging - Mike Gerholdt, ButtonClick Admin/Red Argyle

‣

B2B Social - Macy Koch, Brand Driven Digital 
#SocialBrand13
#SocialBrand13
COMING IN 2014 – GET YOUR CONTENT IN GEAR

CONTENT BOOT CAMP
#SocialBrand13

SAVE THE DATE!
Social Brand Forum 2014
September 25–26
See You on the Internet
blog - branddrivendigital.com
podcast - worktalkshow.com
twitter - @nickwestergaard

nick westergaard | branddrivendigital.com | fall 2013

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