This is part of a project I completed for my PR Writing class at UCF. We were assigned to present a media kit consisting of a cover letter, media plan, backgrounder, fact sheet, biography, news release and blog post. Every document is written according to AP style.

1. Melinda Gonzalez
PUR 3100
December 8, 2015
Media plan: Melody Ehsani
News release: I chose to do the news release on a pre-opening event for the grand
opening of Melody Ehsani’s boutique in Wynwood, Miami. I chose this topic because
the event has many of the standard news values including timeliness, proximity,
celebrity, and impact.
 Timeliness: The event is taking place this Friday, December 11.
 Proximity: The event takes place in the Wynwood Art District of Miami. It is
close to South Beach and Downtown Miami.
 Impact: A portion of each M.E. item purchased during the event will go
towards the education and advancement of women around the world.
 Celebrity: “Downtown’s sweetheart” Vashtie Kola is the Dj for the event. She
has been creative director for Puma and Jordan brand sneakers. In the music
world, she has worked with Justin Bieber, Joey Bada$$ and Kid Cudi.
Fact sheet: The fact sheet I provided promotes the M.E. brand. It gives details on
celebrities that have worn the designs, exclusive brand collaborations, publication
features and recent accomplishments. These are all fun facts about the brand
created for the audience.
Backgrounder: The content written in backgrounder gives the audience some
background information on Vashtie Kola “Va$htie”. Since she is New York based,
some Miami natives may not be familiar with her brand. This document helps them
get a better idea of who she is and why she was chosen to be there.
Two-sided herald: I decided to choose a two-sided herald instead of a brochure
because at an event, or prior, I would imagine being handed a flyer. The target
audience likes quick reads. Since I’m not selling a product, I thought some quick
information on what the event consists of would encourage the public to attend.
Professor Blemker approved this option through email.
Blog entry: I wanted my blog post to be relevant to the target public. Since
rebellious, edgy and independent women inspire the brand, I wanted to create a
post about one. Vivenne Westwood’s story is one to tell to creative women who just
need a little motivation. The information is truthful and sharable through tags.
Social media plan: For my social media campaign, I chose social media outlets that
are most used by the target audience – Tumblr, Twitter, Pinterest and Instagram.
Doing this ensures that they will be reached, since these are the applications of their
choice.

2. Resume: My resume provides background information on my knowledge in
public relations, writing, and editing, current trends and social media. This is
important to any PR or advertising employer.