This presentation was originally given at the first BarcampICR in Iowa City, Iowa. Learn more about Nick as a speaker at www.nickwestergaard.com/speaking
24. “THE REALITY OF THE NEW MEDIA WORLD ...
...is that if your brand does ... it can become irrelevant.
not have a belief, if it does It can be ignored, or even
not have a soul and does become a focal point for
not correctly architect its online contempt.”
messages everywhere it
touches consumers ... – Lee Clow