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Twitter Inspiration from the LIMRA Social Media Conference
2
Speakers at conference and authors of tweets have absolutely
no affiliation with Fidelity & Guaranty Life Insurance
company nor endorse our products or services. Their opinion
reflect their own, not this company or its affiliates.
3
Byrnes Consulting@ByrnesConsultin:
Think of #twitter as your radio show
and you are the content DJ
Turn up the
volume
Connect
4
LIMRA CRS @LIMRA_CRS:
@Twitter is the shortest
distance between you &
what matters most
5
INVE$T
Actiance, Inc. @Actiance:
At #LLSMC @beccayuen of @Twitter
suggests you put some money behind
your hashtag to own it and develop it
6
Liz Skinner @skinnerliz:
“Impossible to be successful in biz if you don’t have a web site;
same is about to happen in social” within 3 yrs
AMUST
7
CDA @The_CDA:
Great question @amymcilwain “how
much time does social media take?”
@garyvee “all of it”: what you put in
dictates what you get out
in the work
PUT
8
Gary Liu @garycliu
Traditional cold call no
longer works today.
Marketers need to change
their game
GET
Corey Dahl @LHPro_Life
“You guys were worried
about the do not call list...
but no one’s picking up a
phone now anyway.”
MODERN
9
Augie Ray @augieray
“Every business is in
the media business,
but they just don’t
know it yet.”
The mic is live
10
Distribion @DistribionDM
@garyvee Salespeople are bad at
#socialmedia because social media is
a marathon, not a sprint
Be Patient-
Rewards will
Follow
11
Corina Roy @corinaroy
“Only reason I care about
social media is to sell stuff.”
Focus on Goals
Steven Webster @StevenPWebster
Groups are an untapped opportunity to
empower your associates as SMEs. How
are you using groups?
empower
employees
12
13
Kristin Shevis @SheviNY
LinkedIn Sponsored Updates
have 11X higher click through
rates vs native ads ‪@ortman_
social ‪#LLSMC Opportunity to
promote personal brand?
PeoplefollowPeople-NotAds
14
LIMRA @LIMRA
Wow: 61% of financial
advisors surveyed said
they had landed a new
client directly from
‪@LinkedIn
Social Means
Business
Sarah Carter @SarahActiance
79% of sales people on
social outsell their peers ‪
#LLSMC 51% of advisors
use social media
15
Meagan Herfkens @mherf
Being findable used to be abt
the yellow pages & having
a storefront, but now it’s
about being google-able & on
‪#linkedIn
New
Phone
Book
16
Diane Eder @DianeEder
Quote from Neil Hiltz,
Facebook, at LIMRA
conference -- “The world is a
better place when it is open,
connected and transparent.”
Change
Better
forTHE
17
Paul D. Tyler @pauldtyler
facebook: “social marketing is
just marketing at eod”
The Future is
Already Here -
It’s Just Uneven
18
Michelle Smyth @michelle_smyth
“Storytelling’s the key to convincing
someone to switch from the
insurance company their family
used their whole life.”
Customers want our stories
19
Victor Gaxiola @VictorGaxiola
Advisors/agents need to stop asking compliance “Can I?” And ask
“How can I...” instead
be a leader.
20
Michelle Smyth @michelle_smyth
Right now, if you “cold call”
someone on Twitter, and don’t push
too hard too fast, you are going to
succeed @garyvee #LLSMC
Not Your
Average
Cold Call
21
Amy McIlwain @amymcilwain
Social Selling = 1) Be findable 2) Grow your network 3) “Hear” Do
your research 4) “Say” Establish credibility @clarashih #llsmc
The Art of Social Selling
22
Meagan Herfkens @mherf
Why engagement on social matters:
purchase intent increases by over 50% when
brands engage with consumers - from @
johnp at LLSMC
Engagement is Key
23
Yes, it is.
24
25
Fidelity & Guaranty Life®
is the marketing name for Fidelity &
Guaranty Life Insurance Company issuing insurance in the
United States outside of New York and, in New York only, Fidelity
& Guaranty Life Insurance Company of New York. Each Fidelity
& Guaranty Life company is solely responsible for its contractual
commitments.

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