An overview of dynamic attendee tweets from the recent LIMRA-LOMA Social Media Conference in Boston to help motivate marketers in the insurance industry to break new ground and jumpstart social media in the years to come.
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
Twitter Inspiration from the LIMRA Social Media Conference
2. 2
Speakers at conference and authors of tweets have absolutely
no affiliation with Fidelity & Guaranty Life Insurance
company nor endorse our products or services. Their opinion
reflect their own, not this company or its affiliates.
7. 7
CDA @The_CDA:
Great question @amymcilwain “how
much time does social media take?”
@garyvee “all of it”: what you put in
dictates what you get out
in the work
PUT
8. 8
Gary Liu @garycliu
Traditional cold call no
longer works today.
Marketers need to change
their game
GET
Corey Dahl @LHPro_Life
“You guys were worried
about the do not call list...
but no one’s picking up a
phone now anyway.”
MODERN
9. 9
Augie Ray @augieray
“Every business is in
the media business,
but they just don’t
know it yet.”
The mic is live
12. Steven Webster @StevenPWebster
Groups are an untapped opportunity to
empower your associates as SMEs. How
are you using groups?
empower
employees
12
13. 13
Kristin Shevis @SheviNY
LinkedIn Sponsored Updates
have 11X higher click through
rates vs native ads @ortman_
social #LLSMC Opportunity to
promote personal brand?
PeoplefollowPeople-NotAds
14. 14
LIMRA @LIMRA
Wow: 61% of financial
advisors surveyed said
they had landed a new
client directly from
@LinkedIn
Social Means
Business
Sarah Carter @SarahActiance
79% of sales people on
social outsell their peers
#LLSMC 51% of advisors
use social media
15. 15
Meagan Herfkens @mherf
Being findable used to be abt
the yellow pages & having
a storefront, but now it’s
about being google-able & on
#linkedIn
New
Phone
Book
16. 16
Diane Eder @DianeEder
Quote from Neil Hiltz,
Facebook, at LIMRA
conference -- “The world is a
better place when it is open,
connected and transparent.”
Change
Better
forTHE
17. 17
Paul D. Tyler @pauldtyler
facebook: “social marketing is
just marketing at eod”
The Future is
Already Here -
It’s Just Uneven
20. 20
Michelle Smyth @michelle_smyth
Right now, if you “cold call”
someone on Twitter, and don’t push
too hard too fast, you are going to
succeed @garyvee #LLSMC
Not Your
Average
Cold Call
21. 21
Amy McIlwain @amymcilwain
Social Selling = 1) Be findable 2) Grow your network 3) “Hear” Do
your research 4) “Say” Establish credibility @clarashih #llsmc
The Art of Social Selling
22. 22
Meagan Herfkens @mherf
Why engagement on social matters:
purchase intent increases by over 50% when
brands engage with consumers - from @
johnp at LLSMC
Engagement is Key
25. 25
Fidelity & Guaranty Life®
is the marketing name for Fidelity &
Guaranty Life Insurance Company issuing insurance in the
United States outside of New York and, in New York only, Fidelity
& Guaranty Life Insurance Company of New York. Each Fidelity
& Guaranty Life company is solely responsible for its contractual
commitments.