The document discusses emerging social media trends and provides strategies for social media marketing. It includes a quote from Avinash Kaushik about how social media is like teen sex in that everyone wants to do it but nobody knows how. It then discusses the importance of listening, participating, and leading on social media without becoming a spammer. Examples are provided of case studies in social outreach and lead generation through social media curation and using tools like hashtags and QR codes. The presentation emphasizes becoming part of the conversation rather than just pushing products or services.

1. Emerging Social Trends
TFM&A 2012

2. Guy Levine
CEO – Return On Digital
Founded .com @ 17 y.o. – sold @ 18 y.o.
Bummed around
Built digital publisher – sold @ 24 y.o.
Digital gun for hire
Sept 08 – founded Return On Digital

3. Social media is like teen sex. Everyone wants to do it. Nobody
knows how. When it’s finally done there is surprise it’s not
better.” Avinash Kaushik - Google

4. Social media is like teen sex. Everyone wants to do it. Nobody
knows how. When it’s finally done there is surprise it’s not
better.” Avinash Kaushik - Google

5. Socially, your size matters!

6. Social Strategy
Without becoming a spammer!
Listen Participate Lead
Language Join In Ask Questions
Build Respect Start The Convo
Earn The Right Start Marketing

7. Social Metrics

8. Social Metrics

9. F-commerce

10. Curation

11. QR Codes

12. Case Study
Generating Social Outreach

13. Case Study
Generating Social Outreach
• Creation of the Jessica Fowler account - http://twitter.com/womenunderwear
• Grown followers by researching the top lingerie bloggers/tweeters and following their
audience
• Addition of a realistic picture
• Twitter allows you to find journalists and bloggers easily
• Build up relationship with relevant & influential followers
• Location: Everywhere – not to rule out getting blog posts across the Globe
• Created own blog to make it a realistic account

14. Curation

15. Case Study
Generating Social Outreach

16. Case Study
Generating Social Outreach

17. Case Study
Generating Social Outreach

18. Case Study
Generating Social Outreach

19. We are experts.
This is what you should buy.
Please buy it from us.

20. Case Study
Lead Generation

21. Case Study
Lead Generation

22. B2B decision makers spend 1% of their time buying! They
spend the other 99% researching and talking to eachother!
We are experts.
This is what you should buy.
Please buy it from us.

23. There has been one big ommission
We are experts.
This is what you should buy.
Please buy it from us.

24. Thanks for listening
TFM&A 2012