The document discusses how bloggers can engage and grow their audience through developing their personal brand. It covers creating a value statement to define your brand, researching audience engagement, and using an Audience Promise Formula to build emotional connections. Developing alignment across your brand elements and focusing on emotional connections are presented as the most consistent ways to engage and grow an audience.

1. BRANDING FOR BLOGGERS
Engage and Grow Your Audience Through Emotional Connection
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

8. TODAY’S DISCUSSION:
• What is a brand, your personal brand?
• Create your Value Statement
• Research, what we know about audience engagement
• The role your brand plays
• The Audience Promise Formula
• Take home resources
• Q&A
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

9. WHAT IS A BRAND?

11. YOUR BRAND
• The conversation is taking place whether
you choose to participate in it or not
• Take control of the story
• What do you want people to say?
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

12. WHAT IS YOUR
PERSONAL BRAND?

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17. CREATE YOUR
VALUE STATEMENT

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28. WHY ALIGNMENT?
• Alignment = consistency
• Consistency was a key element in our research
• Think about the in-person experience you create
and work to make all your brand elements support
that experience
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

29. WHAT WE KNOW ABOUT
AUDIENCE ENGAGEMENT

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52. FINAL THOUGHT

53. YOUR VALUE STATEMENT HELPS
YOU ALIGN YOUR BRAND
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

54. YOUR AUDIENCE PROMISE HELPS
BUILD EMOTIONAL CONNECTIONS
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

55. EMOTIONAL CONNECTIONS ARE
THE MOST CONSISTENT WAY TO
ENGAGE & GROW YOUR AUDIENCE
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

56. WANT SOME RESOURCES?

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60. QUESTIONS?

61. MAKE
AMAZING
CONTENT
#YOUAREYOURBRAND | @LAUNCH_SUCCESS