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Branding for Bloggers
The document discusses how bloggers can engage and grow their audience through developing their personal brand. It covers creating a value statement to define your brand, researching audience engagement, and using an Audience Promise Formula to build emotional connections. Developing alignment across your brand elements and focusing on emotional connections are presented as the most consistent ways to engage and grow an audience.
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Branding for Bloggers
- 1. BRANDING FOR BLOGGERS Engageand Grow Your Audience Through Emotional Connection #YOUAREYOURBRAND | @LAUNCH_SUCCESS
- 8. TODAY’S DISCUSSION: • Whatis a brand, your personal brand? • Create your Value Statement • Research, what we know about audience engagement • The role your brand plays • The Audience Promise Formula • Take home resources • Q&A #YOUAREYOURBRAND | @LAUNCH_SUCCESS
- 9. WHAT IS ABRAND?
- 11. YOUR BRAND • Theconversation is taking place whether you choose to participate in it or not • Take control of the story • What do you want people to say? #YOUAREYOURBRAND | @LAUNCH_SUCCESS
- 12. WHAT IS YOUR PERSONALBRAND?
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- 28. WHY ALIGNMENT? • Alignment= consistency • Consistency was a key element in our research • Think about the in-person experience you create and work to make all your brand elements support that experience #YOUAREYOURBRAND | @LAUNCH_SUCCESS
- 29. WHAT WE KNOWABOUT AUDIENCE ENGAGEMENT
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- 53. YOUR VALUE STATEMENTHELPS YOU ALIGN YOUR BRAND #YOUAREYOURBRAND | @LAUNCH_SUCCESS
- 54. YOUR AUDIENCE PROMISEHELPS BUILD EMOTIONAL CONNECTIONS #YOUAREYOURBRAND | @LAUNCH_SUCCESS
- 55. EMOTIONAL CONNECTIONS ARE THEMOST CONSISTENT WAY TO ENGAGE & GROW YOUR AUDIENCE #YOUAREYOURBRAND | @LAUNCH_SUCCESS
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