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CLOSING REMARKS



The Big Ideas
... and How to Pack Them Up and Take Them Home




nick westergaard | branddrivensocial.com | fall 2012
COMMUNITY




CONVERSATIONS               CONTENT
Created a Vessel




Photo via Flickr user tillwe
#SocialBrand12



It’s not storytelling.
It’s telling a good story well.
– ann handley @marketingprofs
#SocialBrand12


The best marketing
doesn’t feel like marketing

– ann handley @marketingprofs via tom fishburne/marketoonist
#SocialBrand12



Take risks.
Be “Flawsome.”
– ann handley @marketingprofs
#SocialBrand12



COMMUNITY = EVERYONE
that can impact your brand

– david b. thomas @davidbthomas
#SocialBrand12


The Bs & Cs are all

PEOPLE
– david b. thomas @davidbthomas
#SocialBrand12


No kids says ... “Daddy, will
you please read me a
press-release.”
– david b. thomas @davidbthomas
#SocialBrand12


Solve problems. It’s about them,


NOT YOU!
– david b. thomas @davidbthomas
#SocialBrand12


Most rockstars want to have
an emotional relationship with
fans ... that leads to sales
– mack collier @mackcollier
#SocialBrand12


Rockstars find the

BIGGER IDEA
– mack collier @mackcollier
#SocialBrand12




10:4:1
– kipp bodnar @kippbodnar
#SocialBrand12

Publishing & sharing
content online is the single
biggest thing you can do to
generate leads
– kipp bodnar @kippbodnar
#SocialBrand12



You WILL make mistakes
in social media

– kary delaria @karyd
#SocialBrand12



Set Benchmarks
& Goals
– kary delaria @karyd
#SocialBrand12


Beauty is in the eye of

The Subscriber
– dj waldow @djwaldow
#SocialBrand12



CLEAR
is the best color
– tj stein @tj_stein
#SocialBrand12



Something smart
John Morgan said.

– john m. morgan @johnmorgan
#SocialBrand12 TOP TWEET


Instagram trains you as a
marketer to see content
around you all the time.
– @mackcollier quoting @marketingprofs
Your Job ...




Photo via Flickr user quinn.anya
                      Dinner Series
Myth




Photo via Flickr user workshoppe
Can’t Just Check-Off




Photo via Flickr user kkirugi
Lo
      ca
         lM
            ar
              ke
                 tp
                   la
                      ce




Source: baekdal.com/analysis/market-of-information
Perspective




Photo via Flickr user Kansir
Photo via Flickr user Orin Zebest
See You on the Internet
                                      social agency - branddrivensocial.com
                                      blog - nickwestergaard.com
                                      podcast - worktalkshow.com
                                      twitter - @nickwestergaard




nick westergaard | branddrivensocial.com | fall 2012

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