Social Media Biz Summit 2013 was a social media conference held in Buffalo, NY on May 14, 2013. The main theme of the event was how to use social media to achieve business objectives. Some of the biggest topics discussed included social media marketing, content marketing, social ROI, market research, and social engagement. Speakers included Ted Rubin, Ric Dragon, Sam Fiorella, Dr. Natalie Petouhoff, Niels Schillewaert, Deborah Weinstein, and several others social media experts.

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10 KEY
TAKEAWAYS
FROM SOCIAL
MEDIA BIZ
SUMMIT 2013

2. Social Media Biz Summit went down in Buffalo, New York
on May 14, 2013.
SMBS 2013@SocialEddy

3. SMBS 2013@SocialEddy
Marketers, business owners, and social media fanatics of all
kinds gathered at the gorgeous Montante Cultural Center at
Canisius College to talk social business.

4. The BIG question?
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5. Is your social media investment giving you the
results you expect?
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Some of the hottest topics discussed at
SMBS13 were:
Influence marketing
Relationship-building
Social marketing strategy
Social ROI
Market research
Disaster prevention
Content marketing

7. 01
Sam Fiorella from Sensei Marketing encouraged
brands to stop focusing on influencers…
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8. …and focus on customers instead.
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9. Credit: Steffanie Christofore
Lots of talk circled around relationship-building.
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10. 02
Ted Rubin, Chief Social Marketing Officer of
Collective Bias, compared social relationships to
muscle tissue.
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11. The more we
engage
them….
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12. …the stronger they become!
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13. Credit: Patrick Gruban
03 He added that clicking a button is not a
relationship…
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14. …and that we have to start looking people in
the eye digitally.
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15. Credit: Patrick Gruban
RELATIONSHIPS
ARE GREAT AND ALL,
BUT YOU NEED A
SOCIAL MEDIA
MARKETING
STRATEGY FIRST, RIGHT?
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16. SMBS 2013@SocialEddy
04
Ric Dragon, CEO of Dragon Search, said that
brands need to research their target audience to
drive social marketing efforts…

17. SMBS 2013@SocialEddy
05 …and only deliver “thick” content i.e.
content with real value.

18. Credit: Patrick Gruban
Natalie Petouhoff a.k.a. Dr. Natalie discussed the importance
of determining the ROI of social media marketing efforts.
SMBS 2013@SocialEddy

19. 06 She said that if you don’t know your audience,
you can’t create content that’s relevant to them…
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20. …and suggested using a real-time listening
dashboard to gain the necessary insight.07

21. Credit: Patrick Gruban
Niels Schillewaert
from InSites
Consulting
emphasized the
power of market
research.
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22. He noted that it’s not about how many
likes you have….
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08

23. …but how many fans are true brand advocates.
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24. Peter McGregor, Social PR Manager at Strategic Objectives,
highlighted some of the biggest social media brand fails,
like Belvedere Vodka.
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25. 09
He said that customers can be your biggest
advocate…
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26. …or your biggest adversary.
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27. So be sure to build and guide your community!
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28. Credit: Patrick Gruban
SMBS 2013@SocialEddy
Marissa Wilson and
Elena Kunsevich from
Perry’s Ice Cream
explained how the
95-year-old company
engages customers with
a very small budget.

29. 10
They suggested emulating effective ideas from
successful companies to create engaging
content…
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30. …and encouraged brands to find their own voice.
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31. Got it?
Good!
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32. Now get
out there
and get
results!
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33. SMBS 2013@SocialEddy
Want to engage your audience and manage your social
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www.socialeddy.com
See you in 2014!See you in 2014!