Home Furnishings Ecommerce Platform Short Pitch 2024

1. HomeRoots
The gateway to the market
B2B2C Selling Platform
For everything home
Gil Bar-Lev - CEO
giladbl@homeroots.co
201-921-1630

2. Problem – Doing business with Big Box Retail
Extremely hard to become a vendor
Relationship is difficult
Requires highly experienced team

3. B2B2C through Traditional
Retail
B2B2C Invite Only
eTailers DropShippers/ Own stores
SMBs
HomeRoots.co
Single upload
Solution: HomeRoots simplifies the Go-To-Market
for Manufacturers
Manufacturer Manufacturer

4. Using Generative AI, we enhance content and imagery to
make the products attractive to customers
47" Gray Rectangular Coffee Table With a Drawer
A simple image of a Coffee Table
Transitioned from Graphics Designers and Content Editors to Generative AI
• Bullet points
• Description
What we get from supplier: What we convert it to:
• Keywords

5. Addressable market size
$900B
SaaS + B2B platform revenue for the Home Industry (Yearly)
TAM
North America Retail Sales Market share we are
aiming to claim in 3 years
$1B in 5 years
Homewares Industry
SAM SOM
$400B $80M

6. The competition – differentiator
• Any size manufacturer from anywhere
• Products go live automatically
• Product placement outranks the competition
• Know what to sell, at what price and where
• Existing Big Box Retailers relationship
• Products go live after manager’s approval
• Designed for domestic manufacturers
HomeRoots

7. Traction – Authorized Vendor for:
In the middle of Integration with:

8. Our Team
Gil Bar-Lev
CEO
Diane Narwid
CMO
Hagar V. Rips
COO
Sandy Wollman
Advisor/Investor
Co-Founder of Westchester Angels; Founder
New York Area Angels Alliance.
Geoff Judge
Advisor/Investor
President at Trio Three Equity
Former Partner at iNovia Capital, a manager of
Early Stage and Growth venture capital funds
Amit Jain
Advisor/Investor
Head of Global Partnerships, Google
Shopping
2 Exits | Managed +$1B Portfolio | Built Enterprise Systems

9. Business Plan – Started with B2B2C Transactions, we are now expanding to SaaS
5.2
9.2
24
80
-0.4 0.1 1.5
17.0
-7
0
7
14
21
28
35
42
49
56
63
70
77
84
91
2023 2024 2025 2026
Top line sales/GMV Net Income
20% take rate on every order
processed through our platform
SaaS $25-$1200 MRR
Breakeven - Cashflow Neutral
$ In Millions

10. The more products we add to HomeRoots, the greater the revenues
So we are accelerating the # of products sold through HomeRoots
60
80
100
120
160
210
Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24
Number of products live on HomeRoots (in 000)
• On avg Per month on avg
• $0.65 • $5
• Today, every product we add to HomeRoots:
• One-Time Cost
• Revenue

11. Our go-to-market with SaaS expansion with Wayfair
Among the
fastest growing
suppliers
CEO visibility
and
endorsement
Our technology can
significantly impact
their performance
We are about to be Wayfair’s preferred Content Partner because:
By year end - $400K a month in revenue
… and then, leverage the Wayfair use case across other
retailers

12. The AskUp to $3M
$2M
• Launch partnership with Wayfair
• Accelerate supplier onboarding and increase SKU count
• Raise the bar on products content representation
Raised to date -
Use Of Funds:
Terms:
• Priced at $15M

13. Thank you
HOMEROOTS
Gil Bar-Lev - CEO
giladbl@homeroots.co
201-921-1630