This document discusses the importance of social media for businesses. It notes that over 1 billion people are on Facebook and over 50% of people have social media profiles. It also mentions that social media is becoming a larger part of marketing budgets. The document recommends that businesses define clear social media objectives like branding, sales, or customer service. With defined objectives, businesses can create social media plans, choose appropriate channels, and measure results to improve over time. The conclusion urges businesses not to ignore social media like outdated advertising does.

1. BRAND DRIVEN social
Why You Should Care
About Social Media
Making the Case to Business Leaders Large and Small
nick westergaard | branddrivensocial.com | fall 2012

2. Not Your Father’s
Advertising*
Source: amctv.com * Except in my case

3. The Shift
Lo
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Source: baekdal.com/analysis/market-of-information

4. A Story About a Sandwich
Photo via Flickr user beltzner

7. 1
By the Numbers

8. There are a
BILLION
People on
Facebook

9. Over 50% Have a Social Profile

10. Biggest Growth Is 45+

11. 22% Have “The Social Habit”

12. Brand Following Behavior Has Doubled

13. Facebook Impacts Buying Decisions

14. Growing Part of Marketing Budget
Source: CMO Survey

15. 2
What This Means

16. End of an Era
Photo via Flickr user .reid

17. Listening vs. Talking
Photo via Flickr user rox sm

18. Long Tail
Photo via Flickr user BinaryApe

19. Social Proof
Photo via Flickr user grace2design

20. 3
What You Can Do

21. What Now?

22. Define Your Social Objective
‣ Branding
‣ Sales
‣ Market Research
‣ Customer Service
‣ Lead Generation

23. With a Clear Objective You Can:
‣ Build a Plan
‣ Determine Appropriate Channels
‣ Measure Results
‣ Iterate

24. 4
In Conclusion

25. Don’t Be Like Him

27. BRAND DRIVEN social
Questions?
blog: nickwestergaard.com
agency: branddrivensocial.com
podcast: worktalkshow.com
twitter: @nickwestergaard
nick westergaard | branddrivensocial.com | fall 2012