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BRAND DRIVEN social



Why You Should Care
About Social Media
Making the Case to Business Leaders Large and Small




                             nick westergaard | branddrivensocial.com | fall 2012
Not Your Father’s
Advertising*




Source: amctv.com   * Except in my case
The Shift
     Lo
       ca
          lM
             ar
               ke
                  tp
                    la
                       ce




Source: baekdal.com/analysis/market-of-information
A Story About a Sandwich




Photo via Flickr user beltzner
1

By the Numbers
There are a
BILLION
People on
Facebook
Over 50% Have a Social Profile
Biggest Growth Is 45+
22% Have “The Social Habit”
Brand Following Behavior Has Doubled
Facebook Impacts Buying Decisions
Growing Part of Marketing Budget




Source: CMO Survey
2

What This Means
End of an Era




Photo via Flickr user .reid
Listening vs. Talking




Photo via Flickr user rox sm
Long Tail




Photo via Flickr user BinaryApe
Social Proof




Photo via Flickr user grace2design
3

What You Can Do
What Now?
Define Your Social Objective
‣   Branding
‣   Sales
‣   Market Research
‣   Customer Service
‣   Lead Generation
With a Clear Objective You Can:
‣   Build a Plan
‣   Determine Appropriate Channels
‣   Measure Results
‣   Iterate
4

In Conclusion
Don’t Be Like Him
BRAND DRIVEN social




             Questions?
             blog: nickwestergaard.com
             agency: branddrivensocial.com
             podcast: worktalkshow.com
             twitter: @nickwestergaard




                        nick westergaard | branddrivensocial.com | fall 2012

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