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Socialationhip between brand and consumer

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Socialationhip between brand and consumer

  1. 1. Socialationship between brand and target audience
  2. 2. #somday12 @your_social
  3. 3. #somday12 @your_social
  4. 4. #somday12 @your_social
  5. 5. #somday12 @your_social
  6. 6. #somday12 @your_social
  7. 7. • During our presentation 85% of the people attending were on their Mobile devices.#somday12 @your_social
  8. 8. Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  9. 9. Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  10. 10. Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  11. 11. Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  12. 12. Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  13. 13. Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/ #somday12 @your_social
  14. 14. 1.688.526.106………… #somday12 @your_social
  15. 15. Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/ #somday12 @your_social
  16. 16. Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/ #somday12 @your_social
  17. 17. #somday12 @your_social
  18. 18. #somday12 @your_social
  19. 19. #somday12 @your_social
  20. 20. Social#somday12 @your_social
  21. 21. Brands live in our headand heart… DO YOU AGREE? #somday12 @your_social
  22. 22. Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis #somday12 @your_social
  23. 23. #somday12 @your_social
  24. 24. How we think aboutand what we feel abouta brand, is the Brand #somday12 @your_social
  25. 25. Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis #somday12 @your_social
  26. 26. #somday12 @your_social
  27. 27. How does your brandmake consumers feel?#somday12 @your_social
  28. 28. Remember me?#somday12 @your_social
  29. 29. Social Graph vs InterestGraph #somday12 @your_social
  30. 30. Social Graph:these are the people I know #somday12 @your_social
  31. 31. Interest Graph:this is what i Like #somday12 @your_social
  32. 32. #somday12 @your_social
  33. 33. Social Graph + InterestGraph #somday12 @your_social
  34. 34. #somday12 @your_social
  35. 35. The online experiencewas set by content #somday12 @your_social
  36. 36. Web 2.0 is all aboutpersonal relations #somday12 @your_social
  37. 37. Social Media is allabout Context #somday12 @your_social
  38. 38. Brands are more andmore media/ contentcompanies #somday12 @your_social
  39. 39. Currently we are all (orwill be) a publisher ofcontent! #somday12 @your_social
  40. 40. But how will we dothat? #somday12 @your_social
  41. 41. #somday12 @your_social
  42. 42. #somday12 @your_social
  43. 43. • Bron: http://blog.eloqua.com/the-content-grid-v2/ #somday12 @your_social
  44. 44. #somday12 @your_social
  45. 45. #somday12 @your_social
  46. 46. #somday12 @your_social
  47. 47. #somday12 @your_social
  48. 48. #somday12 @your_social
  49. 49. Example provided by Altimeter group #somday12 @your_social
  50. 50. So… #somday12 @your_social
  51. 51. • CONSUMERS behaviour & social media TECHNOLOGY• BRAND as a SOCIAL OBJECT• Availability and possibilities of SOCIAL DATA• ENGAGING CONTENT & CONTEXT is whats going to stick! #somday12 @your_social
  52. 52. Do you know your:Brand?Consumers?Context?Content? #somday12 @your_social
  53. 53. Really? #somday12 @your_social
  54. 54. #somday12 @your_social
  55. 55. Thanks for yourattention. Please visitour stand for moreengagement!! #somday12 @your_social

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