Pinterest Social Spotlight

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How Encouraging Your Community to Pin Your Content Can Grow Your Business

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Pinterest Social Spotlight

  1. 1. nick westergaard | branddrivendigital.com social spotlight BRAND DRIVEN digital pinterestHow Encouraging Your Community to Pin 
 Your Content Can Grow Your Business
  2. 2. pin my what …? Photo via Flickr user aotaro
  3. 3. nothing new Photo via Flickr user Quin Dombrowski
  4. 4. an Iowa connection Photo via Flickr user Anya_
  5. 5. pinterest social spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  6. 6. By the Numbers 1
  7. 7. 176 millionregistered users Source: TechCrunch
  8. 8. 100 millionmonthly active users Source: VentureBeat
  9. 9. 50 millionitems have been pinned to date Source: Simply Measured over
  10. 10. 2 billionsearches per month Source: Simply Measured pinterst users make over
  11. 11. 75%say pinterest is the best place 
 to find new interests Source: Simply Measured
  12. 12. 67%say pinterest is the place where 
 they come to express creativity Source: Simply Measured
  13. 13. 75 billionideas saved Source: Simply Measured
  14. 14. 85%of pinterest users are female Source: Simply Measured
  15. 15. 42%of adult women in the US use pinterest Source: Simply Measured
  16. 16. 30%of all social media users Use pinterset Source: eMarketer
  17. 17. 10%buyers from pinterest are 10% more likely to buy than others and spend 10% more! Source: eMarketer
  18. 18. they buy more and spend more Source: TechCrunch
  19. 19. middle of the pack in brand awareness
  20. 20. high overall usage
  21. 21. $11 billion the reported value of pinterest is Source: VentureBeat
  22. 22. How Brands Engage 2
  23. 23. 76%of interbrand 100 use pinterest Source: Simply Measured
  24. 24. 42%of interbrand 100 post monthly Source: Simply Measured
  25. 25. high brand adoption Source: The State of Social Marketing (Awareness)
  26. 26. strong referral traffic for brands Source: Mashable
  27. 27. anatomy of a profile
  28. 28. what can you pin? ‣ Upload, save, and sort items or “pins” ‣ Curate online content via “Pin It” buttons ‣ 3 categories — photos, videos, gifts (Note - you can assign a price to a gift) ‣ Organize pins on “boards”
  29. 29. winning pinning strategies Photo via Flickr user Nrbelex
  30. 30. sharing history
  31. 31. sparking ideas
  32. 32. brand building
  33. 33. provide inspiration
  34. 34. encourage product use
  35. 35. behind the scenes
  36. 36. align your brand with your users’ lives
  37. 37. drive traffic to your web content
  38. 38. sell products!
  39. 39. can’t set it and forget it Photo via Flickr user Vladimer Shioshvili
  40. 40. better fit for certain sectors ‣ Lifestyle — Food, Travel, Sports, Pets ‣ Design-Focused — Architecture, Interior design, Industrial design, Technology ‣ Event-Driven — Weddings, Entertaining, Seasonal ‣ Apparel — Men’s, Women’s, Kids; High Fashion to Sportswear; Accessories ‣ Media/Publishing — TV Shows, Magazines, Websites
  41. 41. organic strategystill rules for long-term growth on pinterest while buyable & promoted pins are useful
  42. 42. unique contentyou can’t just recycle what you’re sharing elsewhere pinterest requires its own
  43. 43. real-timeas opposed to using a scheduler pinning is better in
  44. 44. visual contentand driving e-commerce best uses for pinterest:
  45. 45. Things to Remember 3
  46. 46. the mechanics of pinning Photo via Flickr user Ano Lobb
  47. 47. pinterest legal issues ‣ Pinterest has a notification system that enables copyright holders to request content be removed ‣ A “nopin” HTML tag was released by Pinterest to allow copyright holders to block pinning actions ‣ Digital Millennium Copyright Act protects Pinterest but not you ‣ Added automatic attribution for content from YouTube, Flickr, Behance, and Vimeo
  48. 48. pinterest measurement ‣ Engagement data — Total number of followers ‣ Sharing data — Repins from others ‣ Referring links on site ‣ Sales — direct or indirect
  49. 49. ‣ L.L. Bean ‣ Nordstrom ‣ Lowe’s ‣ KEEN ‣ Modcloth ‣ Lululemon ‣ Birchbox ‣ Anthropologie ‣ Real Simple ‣ HGTV Top 10 Brands on pinterest In no particular order
  50. 50. #UIMKTG @nickwestergaard
  51. 51. nick@WESTERGAARD.COM Slides at Slideshare.net/nickwestergaard @NickWestergaard on Twitter, Instagram, and more

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