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2013 Agenda
Marriott Hotel & Conference Center | Coralville, IA

THURSDAY, OCTOBER 24th
12:00–1:15

Registration/Sponsor Tables Open

1:15–1:30

Welcome – Nick Westergaard, Brand Driven Digital

1:30–2:30

Opening Keynote Sponsored by ExactTarget
Jay Baer, Convince and Convert – “Youtility”

2:30–3:15

Laura Fitton, Hubspot – “Social, Context and Delightion: How Inbound
Companies Solve for the Customer”

3:15–3:30

Break/Birds of a Feather Networking

3:30–4:15

Lee Odden, TopRank Online Marketing – "Win More, Suck Less – How
to Optimize Your Social, Search, & Content Marketing"

4:15–5:00

Special LIVE Episode of the Social Pros Podcast
Hosted by Jay Baer featuring guest Tim Washer

5:00–7:00

Networking Reception at Vesta — just a short walk from the Marriott

FRIDAY, OCTOBER 25th
Breakfast on your own; Complimentary yoga at 6:30 AM
8:00–9:00

Registration/Sponsor Tables Open

9:00–9:15

Welcome/Updates — Nick Westergaard, Brand Driven Digital

9:15–10:00

Morning Keynote Sponsored by Fusionfarm
Gini Dietrich, Arment Dietrich/Spin Sucks – "Spin Sucks”

10:00–10:15

Break/Birds of a Feather Networking

10:15–11:00

Monica Vernon, Vernon Research Group — “Social Scene Midwest:
The State of Social Media Use in the Midwest”

11:00–11:45

Tim Washer, Cisco – “Producing Non-Boring Video on a Shoestring
Budget”

11:45–1:00

Lunch – Sponsor Tables Open

1:00–1:45

Tim Hayden, TTH-Strategy – “The Mobile Moment: Achieving Success
in a Wireless World”

1:45–2:30

DJ Waldow, Marketo– “Why You Need To Graduate From Email
Marketing To Marketing Automation”

2:30–2:45

Break/Birds of a Feather Networking

2:45–3:45

Closing Keynote Sponsored by GroSocial
Marcus Sheridan, The Sales Lion— “The Power of Content Marketing
to Build Your Brand, Business, and Bottom Line”

3:45–4:15

Closing Remarks – Nick Westergaard, Brand Driven Digital

	
  

	
  

	
  

	
  
What Are ‘Birds of a Feather’?
During these lightly structured networking breaks, we’ll have various spaces throughout the
event designated as nests for birds of a feather based on topic area. Birds of a Feather include
Small Business, B2B Social, Agencies, Education/Non-Profit, and Blogging/Content. Each
flock will be led by an expert and will provide opportunities to connect, share, and synthesize
key take-aways from the Social Brand Forum.

Thanks to Our Sponsors

	
  

	
  

	
  

	
  

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Social Brand Forum 2013 Agenda

  • 1. 2013 Agenda Marriott Hotel & Conference Center | Coralville, IA THURSDAY, OCTOBER 24th 12:00–1:15 Registration/Sponsor Tables Open 1:15–1:30 Welcome – Nick Westergaard, Brand Driven Digital 1:30–2:30 Opening Keynote Sponsored by ExactTarget Jay Baer, Convince and Convert – “Youtility” 2:30–3:15 Laura Fitton, Hubspot – “Social, Context and Delightion: How Inbound Companies Solve for the Customer” 3:15–3:30 Break/Birds of a Feather Networking 3:30–4:15 Lee Odden, TopRank Online Marketing – "Win More, Suck Less – How to Optimize Your Social, Search, & Content Marketing" 4:15–5:00 Special LIVE Episode of the Social Pros Podcast Hosted by Jay Baer featuring guest Tim Washer 5:00–7:00 Networking Reception at Vesta — just a short walk from the Marriott FRIDAY, OCTOBER 25th Breakfast on your own; Complimentary yoga at 6:30 AM 8:00–9:00 Registration/Sponsor Tables Open 9:00–9:15 Welcome/Updates — Nick Westergaard, Brand Driven Digital 9:15–10:00 Morning Keynote Sponsored by Fusionfarm Gini Dietrich, Arment Dietrich/Spin Sucks – "Spin Sucks” 10:00–10:15 Break/Birds of a Feather Networking 10:15–11:00 Monica Vernon, Vernon Research Group — “Social Scene Midwest: The State of Social Media Use in the Midwest” 11:00–11:45 Tim Washer, Cisco – “Producing Non-Boring Video on a Shoestring Budget” 11:45–1:00 Lunch – Sponsor Tables Open 1:00–1:45 Tim Hayden, TTH-Strategy – “The Mobile Moment: Achieving Success in a Wireless World” 1:45–2:30 DJ Waldow, Marketo– “Why You Need To Graduate From Email Marketing To Marketing Automation” 2:30–2:45 Break/Birds of a Feather Networking 2:45–3:45 Closing Keynote Sponsored by GroSocial Marcus Sheridan, The Sales Lion— “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line” 3:45–4:15 Closing Remarks – Nick Westergaard, Brand Driven Digital        
  • 2. What Are ‘Birds of a Feather’? During these lightly structured networking breaks, we’ll have various spaces throughout the event designated as nests for birds of a feather based on topic area. Birds of a Feather include Small Business, B2B Social, Agencies, Education/Non-Profit, and Blogging/Content. Each flock will be led by an expert and will provide opportunities to connect, share, and synthesize key take-aways from the Social Brand Forum. Thanks to Our Sponsors