SlideShare a Scribd company logo
nick westergaard | branddrivendigital.com | summer–fall 2013
social spotlight
Foursquare
Check-In to the Power of Brand Building
via Location-Based Social Media
Location, Location,
Location ...
Photo via Flickr user Matt Biddulph
It’s a Game!
Photo via Flickr user betsyweber
Foursquare: Social Spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember
BADGES!
Photo via Flickr user Austin Bryan
Photo via Flickr user rondostar
Experience-Specific Badges
1
Foursquare by
the Numbers
20 millionusers strong — over 2 billion check-ins to date
2,000/mincheck-ins per minute!
20% pushlocation updates from foursquare to facebook
1 in 4 Familiar with “Checking In”
However, Check-Ins Are Stalling
So Is Frequency
2
How Brands
Engage
How Brands Engage
‣ Check-In Driven Offers
‣ Build a Brand Page for Engagement
‣ Branded Badges
Photo via Flickr user Carly & Art
Mayor Offers
Example
Build a Brand Page
Merchant Program
‣ Claim Your Venue
‣ Connect with Customers
‣ Create Specials & Offers
Build a Brand Page (Non Brick)
Branded Badges
Promoted Updates
Photo via Flickr user bfishadow
3
Things to Remember
About Foursquare
Promotion Is Key
Photo via Flickr user mikecogh
Promotion Is Key
The Competition
Photo via Flickr user rishibando
10 Most Followed Companies
‣ Starbucks
‣ MTV
‣ History Channel
‣ Ellen DeGeneres Show
‣ CNN
‣ Bravo
‣ VHI
‣ People Magazine
‣ Louis Vuitton
‣ New York Times
Measurement
‣ Depends on strategy — offers, etc.
‣ Total likes on brand page
‣ Total number of check-ins
‣ Number of offers redeemed
‣ Increase in sales — if you can tie it back to
Foursquare offer
Where Do You Check-In?
nick westergaard | branddrivendigital.com | summer–fall 2013
BRAND DRIVEN digital
Questions?
blog: branddrivendigital.com
podcast: worktalkshow.com
twitter: @nickwestergaard
Photo via Flickr user TAKA@P.P.R.S

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