This is a presentation about what I've learned so far within the entertainment industry, and my goals and endeavors moving forward.

1. Personal Brand
Exploration
Taylor Thompson
Project & Portfolio 1: Personal Branding
Music Business
March 31, 2024

2. CAREER
CATEGORY:
STARTING
CAREER
Short-Term Career Goal:
(Immediately After Graduation, 2025)
Obtain entry-level position at Creative
Artists Agency. Apply for an internship
and connect with at least 20 CAA
members via LinkedIn by August 2025.
Long-Term Career Goal: (2035-
2040)
•Establish and nurture an international
entertainment agency that encompasses
all aspects of the industry in both
America and Southeast Asia.
CAREER
GOALS

3. Profession
Occupation:
Entertainment Management
Related Job Titles:
• Music Department Assistant
• Talent Agent
• Brand Manager

4. Musicians
/ Artists
Actors /
Actresses
Productio
n
Companie
s
Talent
Agencies
Event
Organizer
s
Brands &
Corporate
Clients
HIRING MANAGERS & RECRUITERS AT CAA, UTA, UMG, JYPE, HYBE AMERICA
REPUBLIC RECORDS, & COLUMBIA RECORDS, RISING ARTISTS & ACTORS
Target Audience

5. Competition
Taylor Thompson
Work Experience:
• 2 ½ years of customer service and event operations
knowledge at Monterrey Security & Live Nation
Education:
• Business Management, AAS
• Current student enrolled in Music Business, B.S. at Full
Sail University
Noteworthy Experience:
• Monterrey Security, temporary leadership position
Skills & Proficiency:
• Customer Service
• Event Operations
Overall Online Presence:
• 35 connections, no professional headshot, banner
image not customized detailed profile summary, URL
not yet customized
Work Experience:
• 11 months as a marketing specialist
Education:
• B.S., Radio, Television and Film (RTF)
Noteworthy Experience:
• Data Science of Sports Management, w Barton
Poulson
Skills & Proficiency:
• Big Data
• Data Science
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, no summaries on profile
Brice Lourd

6. IDENTITY
Core Values:
1. Compassion
2. Innovation
3. Adventure
4. Balance
5. Community
Golden Circle:
Why?
Nurture and empower entertainers to
display their full potential and express
themselves through art.
How?
Provide personalized guidance by investing
my time, resources, and support tailored to
their unique talents and goals.
What?
Provide comprehensive support and
empowerment for entertainers to navigate
the industry, achieve their goals, and make
a lasting impact on audiences worldwide
through career development, project
management, marketing, and strategic
planning.
Vision:
Increase in recognition and credibility
for rising artists and entertainers.
Passion:
Assisting rising artists and
entertainers
Guiding
Principle:
“Music touches us
emotionally, where
words alone can't.”
― Johnny Depp
Superpower:
Creative
resourcefulness

7. Promise &
Position
Promise
Assists entertainers through their
journey of growth and self-expression
to ensure they make a lasting impact in
the entertainment industry.
Position
Innovative Creative Support

8. Industry Events
Music Managers Forum – US Chicago Chapter
Spring Mixer.
Wednesday, April 3rd, 2024, in Chicago, Illinois.
Objective: Network with industry professionals.
Obtain contacts and connections.
Grammy U Mentorship Program
September 2024 in Chicago, Illinois
Objective: Seek mentorship and guidance, and
work with industry professionals who are both
more experienced and just as experienced as me.
Elevator Pitch
As a music business student passionate about
diverse cultures, I offer tailored artist management
services and comprehensive support. Despite my
limited experience, I'm dedicated to researching and
staying adaptable, ensuring entertainers thrive
globally.
Mentorship:
Seeking mentorship from artist managers,
talent agents, or touring managers who are
3-5 years into their position.
Networking

9. Online ID Calculator Scores:
• Volume: Zero
• Relevance: High
• Purity: Zero
• Diversity: Low
• Validation: Low
Brand Archetype
Archetype: The Creator
Description: The Creator expresses
themselves through doing, crafting, or
producing. Their imaginative nature
inspires others, but like anyone else,
they can get creator’s block. When
things begin to bore them, it can
prevent them from maintaining that
creative spark.
Digital Marketing Strategy to Improve ID Scores and
Exude Archetype
Focus: Volume & Purity
Type of Content: Produce visually engaging and authentic content tailored to what I
want to be known for on my YouTube channel titled “Monet”.
Primary Social Media Tools: YouTube, Instagram, Facebook, and LinkedIn will be
used for uploading content. SEO and analytics programs will monitor and control my
content to maintain consistency and inform me of what’s doing well and what’s not.
DIGITAL
MARKETING

10. Technical Transferable
Social Media Marketing
• Task: Enroll in the course and create a
schedule to complete
• Org: Coursera
• Date: August 2024
CRM Software
• Task: Enroll in the course and complete at
least one assignment a day.
• Org: Salesforce via Coursera
• Date: May 2024
Budget Management
Task: Complete the Project Management
Foundation course
Org: LinkedIn Learning
Date: June 2024
Communication & Negotiation
Task: Complete Advanced Business
Development: Communication &
Negotiation course
Org: LinkedIn Learning
Date: April 2024
Professional Development

11. References
Agents and Business Managers of Artists, Performers, and
Athletes. O*NET OnLine. (n.d.). Site updated February 20,
2024. https://www.onetonline.org/link/summary/13-
1011.00
Agency, C. A. (n.d.). Careers - Myworkdayjobs.com.
CAACareers. https://caa.wd1.myworkdayjobs.com/en-
US/Careers
Audenaert, A., & Kob, D. (n.d.). Meta social media marketing.
Coursera. https://www.coursera.org/professional-
certificates/facebook-social-media-marketing
Goodreads. (n.d.). Power of Music Quotes (80 quotes).
Goodreads.
https://www.goodreads.com/quotes/tag/power-of-music
Grammy U Membership. Recording Academy. (n.d.).
https://www.recordingacademy.com/membership/grammy-
u
Home Page. Careerblast. TV. (2023, May 11).
https://careerblast.tv/
Lourd, B. (n.d.). Brice Lourd - Intern - Bleav podcast network |
LinkedIn. LinkedIn. https://www.linkedin.com/in/brice-
lourd-089414211
McGannon, B. (2023, February 8). Project budgeting: Focus
on Value - Project Management Foundations: Budget.
LinkedIn. https://www.linkedin.com/learning/project-
management-foundations-budgets-19024810/project-
budgeting-focus-on-value?u=50813145
McLeod, L. E., & Lotardo, E. (2018, August 1). Taking it to the
next level - advanced business development:
Communication and negotiation video tutorial: Linkedin
learning, formerly Lynda.com. LinkedIn Learning.
https://www.linkedin.com/learning/advanced-business-
development-communication-and-negotiation/taking-it-
to-the-next-level?u=50813145
MMF-US (Ed.). (n.d.). MMF-US Chicago Chapter Spring Mixer.
Eventbrite. https://www.eventbrite.com/e/mmf-us-chicago-
chapter-spring-mixer-tickets-
854143134107?aff=ebdssbdestsearch
Port, M., & Wallace, J. (2013, April). Book yourself solid
illustrated: The fastest, easiest, and most reliable system for
getting more clients than you can handle even if you hate
marketing and selling. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_
1
Prakash, A., & Jones, A. (n.d.). Sales and CRM Overview.
Coursera. https://www.coursera.org/learn/sales-and-crm-
overview
Putnam, K. (2024, January 24). Creator Brand Archetype:
Psychology Brand Strategy. Kaye Putnam | Psychology
Driven Brand Strategist.
https://www.kayeputnam.com/brand-archetype-creator/