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Shots Fired
I N D I E G A M E L A U N C H
G A B R I E L L E B A R T O N L U I S P E R E I R A M A R I A N A R A M I R E Z
Our Team
Expenses
Marketing
Social Media Ads
Industry specific
publication website
banner ads
Print publication
Newspaper ad
Posters
Flyers
Social Media Ads
Industry specific
publication website
banner ads
Print publication
Newspaper ad
Posters
Flyers
1000
500
2
1
100
500
350
225
0
0
25
0
Expenses
Marketing
websites such as IGN and Game Informer (Fungies, 2023).
40% of American adults never read newspapers.
30% only read them once or twice a month.
Marketing Charts (2022)
Expenses
Marketing Group 2, Misc Printing, Postage
Invites
Save the date
Invites
Save the Date
50
50
50
50
25
25
25
25
Invites
Save the date
Invites
Save the Date
Expenses
Entertainment, Venue, Food
Cosplay Character
($500)
Controllers (2k)
Buffet
1
1
25
Cosplay Character
($100)
Ladders (1k)
Buffet
1
1
0
Expenses
Entertainment, Venue, Food
Suitability
Affordability
Capacity and flow
VIP
Security
Sound Setup
Concessions
Wi-Fi
Tangible connection
(McGuire, 2016)
Memorable
experiences
Promotional power
(Kim, 2023)
Engagement
facilitation
(Mindfuture, 2023)
Immersion
enhancement
Expenses
Merchandise
Game
Hats
In-Game
Downloadable
Assets
Posters
Limited edition
artwork
300
25
100
0
25
Game
Hats
In-Game
Downloadable
Assets
Posters
Limited edition
artwork
300
12
35
30
15
Expenses
Merchandise
Kolbe, R. (2022c, January 6). Trends in the esports apparel market - Reed Kolbe - Medium.
Medium. https://reedkolbe.medium.com/trends-in-the-esports-apparel-market-
8060eec902ab
Target Audience
Man Cave: Video Games
Posters: Decor, Branding
Nigel Tsopo from Home Decor (2022
Stickers: Customizable, Branding
Gaming Equipment: Customizable,
Branding
Limited Editions: Rarity, Desirability
(Artsy Specialist, 2018).
Expenses
Merchandise
Kolbe, R. (2022c, January 6). Trends in the esports apparel market - Reed Kolbe - Medium.
Medium. https://reedkolbe.medium.com/trends-in-the-esports-apparel-market-
8060eec902ab
Expenses
Promotional Items, Final costs
Keychains
Download cards
Keychains
Download cards
300
50
200
25
Fixed Expenses $6,322.33
Variable Expenses $1,177.00
Total Expenses $7,499.87
Fixed Expenses $9,992.32
Variable Expenses $2,175.00
Total Expenses $12,167.32
Expenses
Promotional Items, Final costs
Practical & Customizable: Keychains. (Metal Promo, 2018)
VIP Perks: Exclusive Content
Break Even
Ticket Price
$27.27 $35.00
Income
Reserves $3,749.95
Participants
Ticket (to include the game) 275
Hat 12
In-Game Downloadable Assets 30
Posters 30
Artwork 15
$9,625.00
$216.00
$150.00
$300.00
$225.00
Income: Sponsors
All $250
Bottom Line
Total Income $15,015.95
Total Expenses $7,499.33
Sub Total $7,516.62
Less Reserves $3,749.95
Total Profit $3,766.67
Conclusion
References
Artsy Specialist. (2018, October 10). What to Know When Buying Limited Editions. Artsy. https://www.artsy.net/article/artsy-specialist-buying-limited-
editions
Bauer, E. (2023, August 29). The Ultimate Guide to Event Budgets (Examples + Templates Provided). EventMobi.
https://www.eventmobi.com/blog/event-budget-basics/
Daad, A. (2020). Why Hype Culture Is Bad For The Gaming Industry. BagoGames. https://bagogames.com/why-hype-culture-is-bad-for-the-gaming-
industry/
Devolver Digital. (n.d.). https://merch.devolverdigital.com/
Fungies (2023, May 18). The Top 20 Indie Game Websites: A Comprehensive Guide for Indie Game Developers. https://fungies.io/the-top-20-indie-game-
websites-a-comprehensive-guide-for-indie-game-developers/
Harrison, S. (2022, November 7). Do People Still Read Newspapers in 2022? PHS News. https://phsnews.com/17808/news/do-people-still-read-
newspapers-in-2022/
IndieGameReviewer. (n.d.). https://indiegamereviewer.com/
IndieGameReviewer. (n.d.). Home [Facebook page]. Facebook. Retrieved April 28, 2024, from https://www.facebook.com/indiegamereviewer/
Kim, A. (2023, November 29). Overwatch vs. Valorant: Comparing Tactics, Characters, and Gameplay Dynamics. EliteSmurfs.
https://elitesmurfs.com/news/overwatch-vs-valorant-comparing-tactics-characters-and-gameplay-dynamics
Khan, R. (2023, August 31). The Video Game Industry: Insights for Investors. Visual Capitalist. https://www.visualcapitalist.com/sp/video-games-
industry-for-investors/
References
Kolbe, R. (2022, January 6). Trends in the esports apparel market - Reed Kolbe - Medium. Medium. https://reedkolbe.medium.com/trends-in-the-
esports-apparel-market-8060eec902ab
Marketing Charts. (2022, November 16). Do People Still Read Print Media? https://www.marketingcharts.com/television-227763
McGuire, L. (2016, June 24). Overwatch is a fun, refreshing take on the first-person shooter genre. The comeback.
https://thecomeback.com/gaming/overwatch-is-a-fun-refreshing-take-on-the-first-person-shooter-genre.html
Metal Promo. (2018, April 25). Top 5 Reasons to Advertise with Promotional Keychains. https://metalpromo.com/promotional-keychains/
Mindfuture. (2023, November 7). The Power of Cosplay: Elevating brands at live gaming events. https://www.linkedin.com/pulse/power-cosplay-
elevating-brands-live-gaming-events-mindfuture-obfye
Rengen. (n.d.). INDIE GAME MARKETING: A GUIDE ON STANDING OUT. https://www.rengenmarketing.com/indie-game-marketing/
Saluja, K. (2024, March 29). Understanding the 11 Key Benefits of Event Sponsorship. Eventible. https://www.eventible.com/learning/benefits-of-event-
sponsorship/
Slingerland, E. (2021, December 30). The Pandemic Changed How We Drink. It’s Time to Go Back to the Joy of Social Drinking. TIME.
https://time.com/6132055/joyful-return-to-social-drinking/
Tsopo, n. (2022, February 22). 70 Man Cave Ideas – Stylish Decor & Furniture. Displate Magazine. https://blog.displate.com/man-cave-ideas/
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Shots fired Budget Presentation.pdf12312

  • 1. Shots Fired I N D I E G A M E L A U N C H
  • 2. G A B R I E L L E B A R T O N L U I S P E R E I R A M A R I A N A R A M I R E Z Our Team
  • 3. Expenses Marketing Social Media Ads Industry specific publication website banner ads Print publication Newspaper ad Posters Flyers Social Media Ads Industry specific publication website banner ads Print publication Newspaper ad Posters Flyers 1000 500 2 1 100 500 350 225 0 0 25 0
  • 4. Expenses Marketing websites such as IGN and Game Informer (Fungies, 2023). 40% of American adults never read newspapers. 30% only read them once or twice a month. Marketing Charts (2022)
  • 5. Expenses Marketing Group 2, Misc Printing, Postage Invites Save the date Invites Save the Date 50 50 50 50 25 25 25 25 Invites Save the date Invites Save the Date
  • 6. Expenses Entertainment, Venue, Food Cosplay Character ($500) Controllers (2k) Buffet 1 1 25 Cosplay Character ($100) Ladders (1k) Buffet 1 1 0
  • 7. Expenses Entertainment, Venue, Food Suitability Affordability Capacity and flow VIP Security Sound Setup Concessions Wi-Fi Tangible connection (McGuire, 2016) Memorable experiences Promotional power (Kim, 2023) Engagement facilitation (Mindfuture, 2023) Immersion enhancement
  • 9. Expenses Merchandise Kolbe, R. (2022c, January 6). Trends in the esports apparel market - Reed Kolbe - Medium. Medium. https://reedkolbe.medium.com/trends-in-the-esports-apparel-market- 8060eec902ab Target Audience Man Cave: Video Games Posters: Decor, Branding Nigel Tsopo from Home Decor (2022 Stickers: Customizable, Branding Gaming Equipment: Customizable, Branding Limited Editions: Rarity, Desirability (Artsy Specialist, 2018).
  • 10. Expenses Merchandise Kolbe, R. (2022c, January 6). Trends in the esports apparel market - Reed Kolbe - Medium. Medium. https://reedkolbe.medium.com/trends-in-the-esports-apparel-market- 8060eec902ab
  • 11. Expenses Promotional Items, Final costs Keychains Download cards Keychains Download cards 300 50 200 25 Fixed Expenses $6,322.33 Variable Expenses $1,177.00 Total Expenses $7,499.87 Fixed Expenses $9,992.32 Variable Expenses $2,175.00 Total Expenses $12,167.32
  • 12. Expenses Promotional Items, Final costs Practical & Customizable: Keychains. (Metal Promo, 2018) VIP Perks: Exclusive Content
  • 14. Income Reserves $3,749.95 Participants Ticket (to include the game) 275 Hat 12 In-Game Downloadable Assets 30 Posters 30 Artwork 15 $9,625.00 $216.00 $150.00 $300.00 $225.00
  • 16. Bottom Line Total Income $15,015.95 Total Expenses $7,499.33 Sub Total $7,516.62 Less Reserves $3,749.95 Total Profit $3,766.67
  • 18. References Artsy Specialist. (2018, October 10). What to Know When Buying Limited Editions. Artsy. https://www.artsy.net/article/artsy-specialist-buying-limited- editions Bauer, E. (2023, August 29). The Ultimate Guide to Event Budgets (Examples + Templates Provided). EventMobi. https://www.eventmobi.com/blog/event-budget-basics/ Daad, A. (2020). Why Hype Culture Is Bad For The Gaming Industry. BagoGames. https://bagogames.com/why-hype-culture-is-bad-for-the-gaming- industry/ Devolver Digital. (n.d.). https://merch.devolverdigital.com/ Fungies (2023, May 18). The Top 20 Indie Game Websites: A Comprehensive Guide for Indie Game Developers. https://fungies.io/the-top-20-indie-game- websites-a-comprehensive-guide-for-indie-game-developers/ Harrison, S. (2022, November 7). Do People Still Read Newspapers in 2022? PHS News. https://phsnews.com/17808/news/do-people-still-read- newspapers-in-2022/ IndieGameReviewer. (n.d.). https://indiegamereviewer.com/ IndieGameReviewer. (n.d.). Home [Facebook page]. Facebook. Retrieved April 28, 2024, from https://www.facebook.com/indiegamereviewer/ Kim, A. (2023, November 29). Overwatch vs. Valorant: Comparing Tactics, Characters, and Gameplay Dynamics. EliteSmurfs. https://elitesmurfs.com/news/overwatch-vs-valorant-comparing-tactics-characters-and-gameplay-dynamics Khan, R. (2023, August 31). The Video Game Industry: Insights for Investors. Visual Capitalist. https://www.visualcapitalist.com/sp/video-games- industry-for-investors/
  • 19. References Kolbe, R. (2022, January 6). Trends in the esports apparel market - Reed Kolbe - Medium. Medium. https://reedkolbe.medium.com/trends-in-the- esports-apparel-market-8060eec902ab Marketing Charts. (2022, November 16). Do People Still Read Print Media? https://www.marketingcharts.com/television-227763 McGuire, L. (2016, June 24). Overwatch is a fun, refreshing take on the first-person shooter genre. The comeback. https://thecomeback.com/gaming/overwatch-is-a-fun-refreshing-take-on-the-first-person-shooter-genre.html Metal Promo. (2018, April 25). Top 5 Reasons to Advertise with Promotional Keychains. https://metalpromo.com/promotional-keychains/ Mindfuture. (2023, November 7). The Power of Cosplay: Elevating brands at live gaming events. https://www.linkedin.com/pulse/power-cosplay- elevating-brands-live-gaming-events-mindfuture-obfye Rengen. (n.d.). INDIE GAME MARKETING: A GUIDE ON STANDING OUT. https://www.rengenmarketing.com/indie-game-marketing/ Saluja, K. (2024, March 29). Understanding the 11 Key Benefits of Event Sponsorship. Eventible. https://www.eventible.com/learning/benefits-of-event- sponsorship/ Slingerland, E. (2021, December 30). The Pandemic Changed How We Drink. It’s Time to Go Back to the Joy of Social Drinking. TIME. https://time.com/6132055/joyful-return-to-social-drinking/ Tsopo, n. (2022, February 22). 70 Man Cave Ideas – Stylish Decor & Furniture. Displate Magazine. https://blog.displate.com/man-cave-ideas/