Learn more about me, my popular speaking topics, and how I can help you and your audience at your next conference or corporate event. More at nickwestergaard.com.
Simple Steps to Superstardom. 1 Day, 40+ Experts, Countless Insights - all on October 4, 2016, San Francisco Marriott Marquis
This year's Dreamforce Sales Summit ls larger than ever! If you're in sales and coming to Dreamforce, this is a must-attend event!
There are 12 Sales Summit super-sessions (consisting of 25 mini sessions) available in Agenda Builder and linked from our event page. Ensure to enroll now!
I'm a dynamic, goal-oriented problem solver with a passion for helping individuals and organizations unleash their big ideas through effective communication, strategic content planning, and superb execution.
Send an email to jackieo4221@gmail.com to learn more. I'd love to connect!
18 Expert Creative Leaders Share Best Practices for How to Get the Best Out of Your Creative Team.
With the generous support of Workfront, we have attempted to find the answer by posing the following question to 18 seasoned creative professionals:
Consistently and efficiently getting the best work out of your creative team can be tough. How have you created just enough process to enhance both creativity and productivity? Please share a personal story.
In reading the experts’ responses to this question, it’s clear that there are many ways to build and manage creative teams. Striking a balance between process and creativity is essential, and these experts provide valuable insights into ways they define and sustain that balance throughout a creative endeavor.I found their stories fascinating, and I’m sure anyone whose work depends on creative output will appreciate the experiences and wisdom of the creative professionals who have contributed to this e-book.
All the best,
David Rogelberg
Simple Steps to Superstardom. 1 Day, 40+ Experts, Countless Insights - all on October 4, 2016, San Francisco Marriott Marquis
This year's Dreamforce Sales Summit ls larger than ever! If you're in sales and coming to Dreamforce, this is a must-attend event!
There are 12 Sales Summit super-sessions (consisting of 25 mini sessions) available in Agenda Builder and linked from our event page. Ensure to enroll now!
I'm a dynamic, goal-oriented problem solver with a passion for helping individuals and organizations unleash their big ideas through effective communication, strategic content planning, and superb execution.
Send an email to jackieo4221@gmail.com to learn more. I'd love to connect!
18 Expert Creative Leaders Share Best Practices for How to Get the Best Out of Your Creative Team.
With the generous support of Workfront, we have attempted to find the answer by posing the following question to 18 seasoned creative professionals:
Consistently and efficiently getting the best work out of your creative team can be tough. How have you created just enough process to enhance both creativity and productivity? Please share a personal story.
In reading the experts’ responses to this question, it’s clear that there are many ways to build and manage creative teams. Striking a balance between process and creativity is essential, and these experts provide valuable insights into ways they define and sustain that balance throughout a creative endeavor.I found their stories fascinating, and I’m sure anyone whose work depends on creative output will appreciate the experiences and wisdom of the creative professionals who have contributed to this e-book.
All the best,
David Rogelberg
INBOUND fuels the passion that drives the most innovative and successful business leaders of our time.
INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2014, we had 10,000+ attendees from all around the world and we're excited to be bigger than ever this year.
In today’s transparent, social world, employees are more powerful than ever as brand ambassadors. The ability of leaders to communicate and lead through complexity is critical to engaging employees and, through them, consumers. Co-hosted with Ketchum Change, we will explore the latest Ketchum Leadership Communication Monitor research – a global study, which over the past five years and across five continents has looked in depth at the specific attributes of successful leaders and leading corporations. The event will provide case studies of how successful leaders are applying these attributes using Ketchum Change’s proven Liquid Change Leadership™ approach and will give you the chance to assess how ready your organisation and leaders are for this brave new world.
The PRC hosted a webinar with Fiorenza Plinio (Head of Awards Development, Cannes Lions Festival) alongside previous Cannes PR Lions judges Stuart Smith (Ogilvy) and Erin Gentry (Hill+Knowlton) for our Members on how to craft a winning entry for the Cannes Lions. This presentation was used in the webinar, and we hope that you find it useful as you craft entries this year.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
Magnetic Content: Strategies for Customer AttractionBarry Feldman
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
Next Generation Recruiting Workshop @Zalando HQ: Employer Branding with LinkedInLinkedIn D-A-CH
Thank you for your interest in Social Recruiting with LinkedIn. With these tips and tricks you can craft your Employer Brand effectively and attract the best talent. Find out more? Contact us: http://bit.ly/DemoLNKD
Leading Breakthrough Sales Performance: 6 Quick Tips for Every Sales LeaderRyan Estis
Times have changed, and it’s time for sales leaders to take action.
Making basic changes to the way you manage and motivate your team can lead to big results. Sticking with the status quo means getting left behind.
To help you get started, I’m sharing 6 crucial tips for every sales leader.
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Self Marketing by John Sweney, Brookwoods Group (May2014)IABC Houston
John Sweney, co-founder and CEO of Brookwoods Group in Houston, Texas, discusses techniques used by successful job seekers to “market yourself” most effectively to prospective (and current) clients.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
More Social, Less Media: Harnessing the Power of Human Connection to Achieve ...Molly Guingrich
(Presented at Drupal Texas Camp June 3, 2017 - Austin, TX)
What is your organization's most valuable asset? Is it your many accolades, the high dollar projects won, or perhaps the awesome office space you get to work in each day? If you aren't sure, or answered yes to any of the above - this talk is for you.
In an industry where it is so easy to get caught up in looking at what the other guys and gals are doing to win more projects, be more hip, or craft the better blog post of the "top 5 ways to be really awesome at all the webby things", we can all use a reminder to harness the power of what really sets any business apart: your people. The unique, collective experience of the people around you (or just yourself!) is hands down the most marketable asset that will give your business the edge it's been looking for.
In this session, we'll talk about how to cut through the noise that can often be caused by trying to keep up with industry trends, and how to get to the heart of what your organization - large or small - really has to offer to the world. Every single team member has something to offer to your potential clients that is marketable, and helps set your team apart from the competition, or even makes you a great potential partner for other businesses, digital agencies and Drupal shops.
Check out this presentation to learn more about:
- ways to uncover the hidden strengths of your team
- co-marketing with current customers
- defining your key differentiators
- questions to ask your clients
- how to make the most of in person events
INBOUND fuels the passion that drives the most innovative and successful business leaders of our time.
INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2014, we had 10,000+ attendees from all around the world and we're excited to be bigger than ever this year.
In today’s transparent, social world, employees are more powerful than ever as brand ambassadors. The ability of leaders to communicate and lead through complexity is critical to engaging employees and, through them, consumers. Co-hosted with Ketchum Change, we will explore the latest Ketchum Leadership Communication Monitor research – a global study, which over the past five years and across five continents has looked in depth at the specific attributes of successful leaders and leading corporations. The event will provide case studies of how successful leaders are applying these attributes using Ketchum Change’s proven Liquid Change Leadership™ approach and will give you the chance to assess how ready your organisation and leaders are for this brave new world.
The PRC hosted a webinar with Fiorenza Plinio (Head of Awards Development, Cannes Lions Festival) alongside previous Cannes PR Lions judges Stuart Smith (Ogilvy) and Erin Gentry (Hill+Knowlton) for our Members on how to craft a winning entry for the Cannes Lions. This presentation was used in the webinar, and we hope that you find it useful as you craft entries this year.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
Magnetic Content: Strategies for Customer AttractionBarry Feldman
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
Next Generation Recruiting Workshop @Zalando HQ: Employer Branding with LinkedInLinkedIn D-A-CH
Thank you for your interest in Social Recruiting with LinkedIn. With these tips and tricks you can craft your Employer Brand effectively and attract the best talent. Find out more? Contact us: http://bit.ly/DemoLNKD
Leading Breakthrough Sales Performance: 6 Quick Tips for Every Sales LeaderRyan Estis
Times have changed, and it’s time for sales leaders to take action.
Making basic changes to the way you manage and motivate your team can lead to big results. Sticking with the status quo means getting left behind.
To help you get started, I’m sharing 6 crucial tips for every sales leader.
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Self Marketing by John Sweney, Brookwoods Group (May2014)IABC Houston
John Sweney, co-founder and CEO of Brookwoods Group in Houston, Texas, discusses techniques used by successful job seekers to “market yourself” most effectively to prospective (and current) clients.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
More Social, Less Media: Harnessing the Power of Human Connection to Achieve ...Molly Guingrich
(Presented at Drupal Texas Camp June 3, 2017 - Austin, TX)
What is your organization's most valuable asset? Is it your many accolades, the high dollar projects won, or perhaps the awesome office space you get to work in each day? If you aren't sure, or answered yes to any of the above - this talk is for you.
In an industry where it is so easy to get caught up in looking at what the other guys and gals are doing to win more projects, be more hip, or craft the better blog post of the "top 5 ways to be really awesome at all the webby things", we can all use a reminder to harness the power of what really sets any business apart: your people. The unique, collective experience of the people around you (or just yourself!) is hands down the most marketable asset that will give your business the edge it's been looking for.
In this session, we'll talk about how to cut through the noise that can often be caused by trying to keep up with industry trends, and how to get to the heart of what your organization - large or small - really has to offer to the world. Every single team member has something to offer to your potential clients that is marketable, and helps set your team apart from the competition, or even makes you a great potential partner for other businesses, digital agencies and Drupal shops.
Check out this presentation to learn more about:
- ways to uncover the hidden strengths of your team
- co-marketing with current customers
- defining your key differentiators
- questions to ask your clients
- how to make the most of in person events
How to think like an entrepreneur involves a ton of stuff...way too much stuff! Welcome to my brain dump of skills and traits and all kinds of magic that make an entrepreneur successful.
One of the secrets to being successful in business, regardless of whether you want to be an intrapreneur or an entrepreneur, is design thinking. We must empathize with our audience, listen to them, gain insights from them, develop our product roadmaps around their feedback & continuing to rinse & repeat.
In addition to design thinking, we must understand the blueprint of our business, and that is capturing the high level points in the form of a business model canvas. It may seem academic, but it is truly helpful to make sure you understand & can describe your business to others in a succinct fashion. Love it or hate it...it's helpful!
Lastly, we must all understand the buyer of our products and services so we know how to paint a picture around who to talk to when it comes to gaining audience insights, capturing the insights & keeping them fresh in our mind when we go to market.
Is this deck messy and jumping around a bit? Maybe, but I swear there's a method to the madness.
The Content Marketing Imperative For The Argyle Executive ClubMichael Brenner
Presented to some of the top CMOs and Marketing Executives in the Financial Services Industry, this deck walks through the declining contact rates of traditional marketing and the power of content marketing and storytelling to win the battle of customer attention.
18 Experts on Balancing Process, Creativity, & ProductivityWorkfront
This presentation is a compilation of 18 creative leaders of agencies and in-house teams discussing their methods and best practices for balancing process, creativity, and productivity and getting the best out of their teams.
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
The Massive Guide To Event Marketing For Small BusinessDean Levitt
Event marketing is totally accessible for small businesses, micro-businesses, and even solopreneurs. Surprised? That means you’ve got a lot to look forward to.
I was initially inspired to write this small business event marketing guide after discussing knitting with my wife. See, she’s a knitter, and knitters love knitting circles. It suddenly dawned on me that yarn stores have been using event marketing for years.
What used to be knitting circles have become well-attended events with cool titles like stitch and bitch, or knit night. The yarn store hosts an event, sells products, builds clientele, and grows awareness. And best of all, it’s super cost-efficient. I decided it was worth sharing the idea that event marketing is accessible to you, whoever you are.
My closing talk from the MarketingProfs B2B Forum during my "7 Minutes of Awesome" on Clarity from Chaos. All images were drawn by me (my first time doing this!).
Check out the agenda for this year's Social Brand Forum, an industry leading digital marketing event. Register now at http://www.branddrivendigital.com/socialbrand2014/
The Scrappy Brand's Guide to Social Media on a BudgetNick Westergaard
My presentation from MarketingProfs B2B Forum on October 11, 2013 in Boston. Rob Yoegel of Monetate and I spoke on "The Scrappy Brand's Guide to Social Media Marketing on a Budget."
Read more: http://www.marketingprofs.com/events/b2b2013/program#ixzz2hRHfvz54
The full agenda for Social Brand Forum 2013, held October 24-25 at the Iowa River Landing in Coralville. Learn more and register at http://socialbrandforum.com
My "Bold Talk" from Hubspot's Inbound 2013 event in Boston on August 20, 2013. This talk was based on my findings after a year of co-hosting The Work Talk Show podcast.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. NickWestergaard.com | nick@branddrivendigital.com | 319.325.0921
Meet Nick Westergaard
Nick Westergaard has been called “one of the most
jaw-dropping marketing speakers.” His scrappy
strategies help those struggling to stand out in our
crowded, distracted world.
As Chief Strategist at Brand Driven Digital, he’s spent his career building
standout brands at organizations of all sizes—from small businesses to
Fortune 500 companies to President Obama’s Jobs Council. As a lecturer at
the University of Iowa’s Tippie College of Business, he teaches students and
professionals how to craft standout presentations that drive action.
Nick’s scrappy keynotes at conferences and corporate events throughout the
world have audiences saying "ah-ha” as he provides actionable next steps
that can impact their work right away.
He’s the author of the books Brand Now and Get Scrappy, a contributor to
the Harvard Business Review, and host of the popular On Brand podcast.
FEATURED IN
AS SEEN AT
3. NickWestergaard.com | nick@branddrivendigital.com | 319.325.0921
As a speaker, I bring a unique
perspective to the stage.
As an educator, I want make sure my
audience learns something new.
As a practitioner, I want to make sure
they leave with an idea on what to
do next.
And, with a background in theatre and
improvisational comedy, I want to
make sure they laugh as well. When
we laugh together, there’s a better
chance we’ll learn together.
In the end, your audience laughs,
learns, and leaves with ideas they
can implement right away.
Nick’s Philosophy
4. NickWestergaard.com | nick@branddrivendigital.com | 319.325.0921
Brand Now:
How to Stand Out in Our Crowded, Distracted World
With the rise of digital media, you’d think it would be easier than ever to be heard. Yet,
most messages fail to cut through the clutter in today’s noisy digital-first ecosystem. You
may be surprised but because of the opportunities created by new media and disruptive
technology, strong brands with something to say matter now more than ever. During this
insightful and engaging keynote, you’ll learn about the seven Brand Now dynamics —
meaning, structure, story, content, community, clarity, and experience — and how you
can use them to build a standout brand both online and off.
Get Scrappy:
Smarter Digital Marketing for Businesses Big and Small
When it comes to marketing, it’s the best of times and the worst of times. New media
allows us to reach more people, build personal relationships, and deliver real value to our
customers. However, budgets are tighter than ever and we’re constantly distracted by all
of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting
and actionable talk you’ll discover how getting scrappy can help you put your brains
before your budget and simplify your marketing in today’s complex world. The book Get
Scrappy was named one of Mashable’s Best New Marketing Books to Read.
Popular Speeches
5. NickWestergaard.com | nick@branddrivendigital.com | 319.325.0921
What’s Next?
The Future of Digital Marketing and What You Can Do to Be Ready
With over a billion users on Facebook and half of U.S. teens creating and consuming
content on Snapchat, it’s safe to say that social media and new forms of content continue
to dominate our marketing. As new networks emerge and existing platforms add even
more features, it’s easy to get overwhelmed by all of these rapid shifts. This forward-
looking keynote takes a look at seven digital marketing trends that need to be on your
radar, what they mean, and, most importantly, what you can do to be ready for them.
Scrappy Presentations
Six Simple Strategies for Standout Pitching, Selling & Leadership
Whether you’re in sales or leading and inspiring your team, presentation skills are critical
to career success. And yet it’s hard to give this important task the time and attention it
deserves. Now Get Scrappy author Nick Westergaard has taken his experience as a
professional speaker, TEDx speaker coach, and business communication educator at the
University of Iowa and put together a new system to help you maximize your message
impact with minimal time and resources. In this actionable keynote, you’ll learn the six
scrappy strategies—from mapping your message to embodying confidence—that will
help you pitch new ideas, close more sales, and lead your team to success.
Popular Speeches
6. NickWestergaard.com | nick@branddrivendigital.com | 319.325.0921
Nick’s Books and Podcast
Brand Now:
How to Stand Out in a
Crowded, Distracted World
“The quintessential guide
to modern branding. A must-read
for every company, at any size!”
– Jay Baer, Author of Talk Triggers
“This book will help you take your
marketing to the next level without
having to increase your budget a dollar.”
— Inc.
Get Scrappy:
Smarter Digital Marketing
for Businesses Big and Small
On Brand
with Nick Westergaard
Named a top marketing podcast
by Branding Strategy Insider,
BranditGlobal, and BrandFolder
7. Event Planners Love Nick
Nick did a terrific job as the opening keynote providing valuable
insights in a humorous manner. The thunderous applause at the
end only confirmed the fantastic job he did.”
Keith Jenkins, Event Organizer, Social Travel Summit
Enthusiastic, entertaining, and inspiring, filled with practical tips
and examples. Our audience loved Nick!"
Romana Walter, Event Organizer, Email Marketing Evolved
Nick was able to engage and break down the many forms of social
media as it relates to business. He kept it fun, informative, and the
audience was able to walk away with a better understanding of
how social media works.”
Jessica Cheng, Pepperdine University, Graziadio School of Business
Nick’s presentation was relevant, interesting, and educational without
being lecture-like. He has a sense of humor and approachable style.
I’d easily book him again.”
Jennifer Kramer Williams, American Advertising Federation (AAF)
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NickWestergaard.com | nick@branddrivendigital.com | 319.325.0921
8. What It’s Like to Work with Nick
NickWestergaard.com | nick@branddrivendigital.com | 319.325.0921
More than just a keynote speaker, Nick is a
marketer. That’s why he works with you as a
partner in promoting your event. This starts
with regular prep calls and can include:
Before the Event
‣ Custom video by Nick for you to use in
event marketing
‣ Promotion of your event to Nick's social networks
and in his weekly email newsletter
‣ Interview event organizer or guest on the
On Brand podcast
During the Event
‣ Attendance at receptions/networking events
schedule permitting
‣ Optional book signing before or after the keynote
After the Event
‣ Slide PDF available for attendees
‣ Additional tools, templates, and resources from the
talk at a special link for the audience
‣ Post-event debriefing
Nick is often asked to conduct an additional breakout
session or a half-day or full-day workshop. Feel free to
inquire if this is of interest.
9. Ready to Book Nick?
Email nick@branddrivendigital.com
Call 319-325-0921
Visit NickWestergaard.com