SlideShare a Scribd company logo
nick westergaard | branddrivendigital.com
advertisingHow to Amplify with Advertising and the Role of Agencies in the Digital Age
#uimktg
@nickwestergaard
moving right along
Source: youtube.com
Where Are WE?
‣ Strategy — Planning the Work
‣ Execution — Working the Plan
‣ The Big Picture — The Digital Ecosystem
social media and advertising
‣ Pay to Play Is Back
‣ Amplifying with Advertising
‣ Agencies and Social Media
‣ The Path Ahead
Pay to Play Is Back
1
neil degrasse tyson
Knowing where you came from is no
less important than knowing where
you’re going.”
“
how did we get here again?
Source: Hubspot
two key developments
‣ Birth of the agency — 

“agent of an undisclosed principal”
‣ Media buying
‣ Creative strategy
free, right?
REVENUE UP
64% 

YEAR on YEAR
the reachpocalypse
39%CURRENTLY USING
PAID SOCIAL
70%SPENDING MORE ON
ADS THIS YEAR
Source: Salesforce
38%shifting trad.
media to digital
rapidly evolving paid platforms
two needs
‣ Media buying
‣ Creative strategy
the world is changing
Photo via Flickr user Kevin DooleyPhoto via Flickr user zeuxis.pixelsurgery
seth godin
You can’t interrupt or yell your way to
winning.”
“
unpacking this
‣ How advertising can help?
‣ How agencies can still help us advertise
Amplifying with Advertising
2
the changing role of advertising?
Photo via Flickr user floeshie
abraham maslow
I was awful curious to learn why I didn’t
go insane.”
“
SELF-ACTUALIZATION
morality, creativity, problem solving
PHYSIOLOGICAL
breathing, food, water, sex, sleep, excretion
SAFETY
security of: body, employment, resources, health
LOVE/BELONGING
friendship, family, sexual intimacy
ESTEEM
self-esteem, confidence, achievement, respect
maslow’s hierarchy of needs
Hierarchy of digital brand building
BRAND
WEBSITE
CONTENT
EMAIL
social
PAID
easiest to understand
Photo via Flickr user 401(K) 2012
easiest to waste Money on
Photo via Flickr user Chris Potter
for real growth, strategy first
Photo via Flickr user Tax Credits
more than just google adwords
‣ Facebook advertising
‣ Twitter advertising
‣ LinkedIn advertising
‣ Instagram advertising
‣ Online display ads
‣ Retargeting ads
‣ In-app ads –iAds (iOS), AdMob (Android)
let’s look at a snapshot of each
Photo via Flickr user Dominique Godbout
overview of offerings
‣ Search ads
‣ Display ads (includes retargeting)
‣ Ad formats: text, image (e.g., jpg), animated image 

(e.g., gif)
‣ Extremely broad reach — over 1.1 billion unique visitors per month
‣ Highly specific targeting capabilities
‣ Increase brand awareness and leads
‣ Scalable and easy to control cost
‣ Gain insights on potential customers and competition
‣ Integrate with Google Analytics for more meaningful metrics
google adwords advantages
‣ Stronger brand awareness, engagement, and loyalty
‣ Increased reach & broader customer base
‣ Increased web traffic
‣ Increased conversions, leads, and sales
google adwords benefits
let’s review the low-hanging fruit
‣ Branding — Increasing reach and awareness (Google, Facebook,
Twitter, Instagram, LinkedIn)
‣ Community Building — Boost social engagement (Facebook, Twitter)
‣ Public Relations — Reach and engagement (Facebook, Twitter)
‣ Market Research — Reach new markets, segments (Twitter)
‣ Customer Service — Gain keywords insights (Facebook, Twitter)
‣ Leads & Sales — Retarget potential customers to increase conversions
(Google, Facebook, LinkedIn, Instagram)
strategy first – start with why
what do you 

want them to do?
ask yourself
cpmpaying by impressions is challenging because of the
refresh button – paying for display not action
the trouble with
CTRpaying based on clicks isn’t much better — they
may leave your site right afterward!
the trouble with
‣ Location
‣ Demographic
‣ Category — Based on industry (ad networks)
‣ Content matched (Google’s display network)
‣ Behavioral — Following the user and delivering relevant ads based on
their browsing
‣ Retargeting — Serving up ads to users who have already been to the site
targeting is key
narrowcastingbroadcasting is the best way 

to flush money down the drain
tip – focus on
paid search vs. social
‣ Create brand awareness
‣ Build top of mind awareness
‣ Capture leads
‣ Drive sales
focus on paid search to …
‣ Create brand awareness
‣ Create engagement
‣ Capture leads
‣ Sales are harder — for now
focus on paid social to …
‣ Create brand awareness
‣ Create engagement
‣ Capture leads
display ads are like social
measure & optimize – can’t set & forget
Photo via Flickr user Jamie
Agencies and Social Media
3
a lot of work!
more than a tweet monkey
Photo via Flickr user thegarethwiscombe
training wheels or …
Photo via Flickr user Steve
‣ Strategy — initial and/or ongoing
‣ Execution — launch and/or ongoing
‣ Training and education (remember last week!)
‣ Content creation
‣ Media planning and buying
how agencies can assist with social media
more coaching
Photo via Flickr user Alan Levine
strategy and planning
conversation/content calendars
measurement & analytics
technology/saas
‣ Customer Service/Community — social listening, reputation
management, community creation and management
‣ Conversion Optimization — web analytics, funnel evaluation,
conversation analysis
‣ Social Marketing — social media audit, social strategy planning, social
metrics/dashboards, campaign execution
‣ Social Advertising — PPC social ads and display ads
‣ Social Business — employee social guidelines, internal communities,
employee advocacy programs
agency social media services
Source: Convince and Convert
‣ Content — persona development, content plan, content execution,
mobile content audit
‣ Digital PR — influencer ID and outreach, social crisis planning
‣ SEO – SEO audit, keyword analysis
‣ Email — email audit and testing, email lifecycle strategy, email delivery
and optimization
agency social media services (cont’d)
Source: Convince and Convert
howagencies can help but 

who can help best and when?
so that’s an overview of
blurred lines
Photo via Flickr user Lena
“no one gets fired for …”
rise of pure-play social agencies
digital is a growing part of agency revenue
Source: Advertising Age
Digital is fastest growing discipline
Source: Advertising Age
mergers and acquisitions are the norm
Source: Adweek
Photo via Flickr user Quinn Dombrowski
social vs. digital
The Path Ahead
4
don’t just boost posts
Photo via Flickr user Craig Nagy
social commerce coming soon
Facebook Twitter
PURCHASE AT
MOMENT
OF INTEREST
Want more? further reading
key take-aways
‣ Make no mistake about it — we’re still paying for advertising
‣ Strategy matters here, too — what is it you’re trying to do?
‣ Map your customer experience and amplify where you can have the
most impact
‣ We need to pay and we still need help — with creative and media
next up: Integration
#uimktg
@nickwestergaard
nick@WESTERGAARD.COM
Slides at Slideshare.net/nickwestergaard
@NickWestergaard on Twitter, Instagram, and more

More Related Content

What's hot

social media strategy
  social media  strategy  social media  strategy
social media strategy
SalmaTarekaboamra
 
Social Media Strategy Execution
Social Media Strategy ExecutionSocial Media Strategy Execution
Social Media Strategy Execution
Oliver Mokhlis
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Anna Dosev
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
Ajinkya Honrao
 
Digital Marketing Agency Presentation
Digital Marketing Agency PresentationDigital Marketing Agency Presentation
Digital Marketing Agency Presentation
Imanuel Ferryandi
 
Social media marketing and management
Social media marketing and managementSocial media marketing and management
Social media marketing and management
Social NetGate
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
John Quirke
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Akanksshi Verma
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
Philip Oakley
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
Team Samrat Multiventure
 
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022  // The Global Indie InsightsSocial Media Marketing Trends 2022  // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Social media strategy
Social media strategySocial media strategy
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
whittem3
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Melanie Goodman Daniels
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & Marketing
Zest Online
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
pixelbuilders
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Digital Training Institute
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Özge Duman
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022
Abdulla Shareef Sheikh
 
Paid Media Process & Strategy
Paid Media Process & StrategyPaid Media Process & Strategy
Paid Media Process & Strategy
Amy Murray
 

What's hot (20)

social media strategy
  social media  strategy  social media  strategy
social media strategy
 
Social Media Strategy Execution
Social Media Strategy ExecutionSocial Media Strategy Execution
Social Media Strategy Execution
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
 
Digital Marketing Agency Presentation
Digital Marketing Agency PresentationDigital Marketing Agency Presentation
Digital Marketing Agency Presentation
 
Social media marketing and management
Social media marketing and managementSocial media marketing and management
Social media marketing and management
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
 
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022  // The Global Indie InsightsSocial Media Marketing Trends 2022  // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie Insights
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & Marketing
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022
 
Paid Media Process & Strategy
Paid Media Process & StrategyPaid Media Process & Strategy
Paid Media Process & Strategy
 

Viewers also liked

Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media Marketing
Nick Westergaard
 
Organizational Impact of Social Media
Organizational Impact of Social MediaOrganizational Impact of Social Media
Organizational Impact of Social Media
Nick Westergaard
 
Pinterest Social Spotlight
Pinterest Social SpotlightPinterest Social Spotlight
Pinterest Social Spotlight
Nick Westergaard
 
Social Media Advertising 2015
Social Media Advertising 2015Social Media Advertising 2015
Social Media Advertising 2015
Andrea Vahl
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media Plan
Hootsuite
 
Powerpoint ads
Powerpoint adsPowerpoint ads
Powerpoint ads
greenladies
 
What You Need to Know about Pinterest and Instagram - Nick and Allison McCull...
What You Need to Know about Pinterest and Instagram - Nick and Allison McCull...What You Need to Know about Pinterest and Instagram - Nick and Allison McCull...
What You Need to Know about Pinterest and Instagram - Nick and Allison McCull...
DesignBloggersConference
 
Facebook Social Spotlight
Facebook Social SpotlightFacebook Social Spotlight
Facebook Social Spotlight
Nick Westergaard
 
Instagram Social Spotlight
Instagram Social SpotlightInstagram Social Spotlight
Instagram Social Spotlight
Nick Westergaard
 
Why your startup needs multiple revenue models
Why your startup needs multiple revenue modelsWhy your startup needs multiple revenue models
Why your startup needs multiple revenue models
Rashmi Sinha
 
LinkedIn Social Spotlight
LinkedIn Social SpotlightLinkedIn Social Spotlight
LinkedIn Social Spotlight
Nick Westergaard
 
Snapchat Social Spotlight
Snapchat Social SpotlightSnapchat Social Spotlight
Snapchat Social Spotlight
Nick Westergaard
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media Integration
Nick Westergaard
 
Planning for Social Media Marketing
Planning for Social Media MarketingPlanning for Social Media Marketing
Planning for Social Media Marketing
Nick Westergaard
 
Ambassadors Assemble! Making Your Community Your Brand's Superhero
Ambassadors Assemble! Making Your Community Your Brand's SuperheroAmbassadors Assemble! Making Your Community Your Brand's Superhero
Ambassadors Assemble! Making Your Community Your Brand's Superhero
Nick Westergaard
 
Fundamentals of Facebook Advertising
Fundamentals of Facebook AdvertisingFundamentals of Facebook Advertising
Fundamentals of Facebook Advertising
Intelligent_ly
 
Google+ Social Spotlight
Google+ Social SpotlightGoogle+ Social Spotlight
Google+ Social Spotlight
Nick Westergaard
 
YouTube Social Spotlight
YouTube Social SpotlightYouTube Social Spotlight
YouTube Social Spotlight
Nick Westergaard
 
Facebook ads ppt
Facebook ads pptFacebook ads ppt
Facebook ads ppt
Sushen Jamwal
 
Facebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIFacebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROI
XPLAIN
 

Viewers also liked (20)

Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media Marketing
 
Organizational Impact of Social Media
Organizational Impact of Social MediaOrganizational Impact of Social Media
Organizational Impact of Social Media
 
Pinterest Social Spotlight
Pinterest Social SpotlightPinterest Social Spotlight
Pinterest Social Spotlight
 
Social Media Advertising 2015
Social Media Advertising 2015Social Media Advertising 2015
Social Media Advertising 2015
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media Plan
 
Powerpoint ads
Powerpoint adsPowerpoint ads
Powerpoint ads
 
What You Need to Know about Pinterest and Instagram - Nick and Allison McCull...
What You Need to Know about Pinterest and Instagram - Nick and Allison McCull...What You Need to Know about Pinterest and Instagram - Nick and Allison McCull...
What You Need to Know about Pinterest and Instagram - Nick and Allison McCull...
 
Facebook Social Spotlight
Facebook Social SpotlightFacebook Social Spotlight
Facebook Social Spotlight
 
Instagram Social Spotlight
Instagram Social SpotlightInstagram Social Spotlight
Instagram Social Spotlight
 
Why your startup needs multiple revenue models
Why your startup needs multiple revenue modelsWhy your startup needs multiple revenue models
Why your startup needs multiple revenue models
 
LinkedIn Social Spotlight
LinkedIn Social SpotlightLinkedIn Social Spotlight
LinkedIn Social Spotlight
 
Snapchat Social Spotlight
Snapchat Social SpotlightSnapchat Social Spotlight
Snapchat Social Spotlight
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media Integration
 
Planning for Social Media Marketing
Planning for Social Media MarketingPlanning for Social Media Marketing
Planning for Social Media Marketing
 
Ambassadors Assemble! Making Your Community Your Brand's Superhero
Ambassadors Assemble! Making Your Community Your Brand's SuperheroAmbassadors Assemble! Making Your Community Your Brand's Superhero
Ambassadors Assemble! Making Your Community Your Brand's Superhero
 
Fundamentals of Facebook Advertising
Fundamentals of Facebook AdvertisingFundamentals of Facebook Advertising
Fundamentals of Facebook Advertising
 
Google+ Social Spotlight
Google+ Social SpotlightGoogle+ Social Spotlight
Google+ Social Spotlight
 
YouTube Social Spotlight
YouTube Social SpotlightYouTube Social Spotlight
YouTube Social Spotlight
 
Facebook ads ppt
Facebook ads pptFacebook ads ppt
Facebook ads ppt
 
Facebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIFacebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROI
 

Similar to Social Media & Advertising

Social Media Monitoring & Measurement
Social Media Monitoring & MeasurementSocial Media Monitoring & Measurement
Social Media Monitoring & Measurement
Nick Westergaard
 
Achieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing SolutionsAchieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing Solutions
LinkedIn Europe
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research Business
AJ Gerritson
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Saurabh Uttam
 
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
sitecmy
 
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...
Tinuiti
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
Spiral16
 
Revenue +Performance
Revenue +PerformanceRevenue +Performance
Revenue +Performance
Press Trade
 
ROI on Digital and Social Media - GBG Mumbai
ROI on Digital and Social Media - GBG MumbaiROI on Digital and Social Media - GBG Mumbai
ROI on Digital and Social Media - GBG Mumbai
GBG Mumbai
 
Targeted social media advertising
Targeted social media advertisingTargeted social media advertising
Targeted social media advertising
Jessi Brawley
 
Digital Primer: Everything Your Boss Thinks You Already Know About Digital Ad...
Digital Primer: Everything Your Boss Thinks You Already Know About Digital Ad...Digital Primer: Everything Your Boss Thinks You Already Know About Digital Ad...
Digital Primer: Everything Your Boss Thinks You Already Know About Digital Ad...
Will Clayton
 
How to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital CommunicationHow to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital Communication
La French Tech
 
All famous company profile v12.0 nov 14, 2013
All famous company profile v12.0   nov 14, 2013All famous company profile v12.0   nov 14, 2013
All famous company profile v12.0 nov 14, 2013
Pauline Pangan
 
Digital PR on International Market
Digital PR on International MarketDigital PR on International Market
Digital PR on International Market
Anna Lebedeva
 
Level Up: Making Social Media Marketing Work for Big Business
Level Up: Making Social Media Marketing Work for Big BusinessLevel Up: Making Social Media Marketing Work for Big Business
Level Up: Making Social Media Marketing Work for Big Business
a|muse digital
 
All famous company profile v11.0 oct 21, 2013
All famous company profile v11.0   oct 21, 2013All famous company profile v11.0   oct 21, 2013
All famous company profile v11.0 oct 21, 2013
Pauline Pangan
 
Social media and challenges
Social media and challenges Social media and challenges
Social media and challenges
StudPlex
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charities
tictocfamily
 
ROI On Digital And Social Media Marketing
 ROI On Digital And Social Media Marketing ROI On Digital And Social Media Marketing
ROI On Digital And Social Media Marketing
Social Samosa
 
Think Digital Portfolio - May 2015
Think Digital Portfolio - May 2015Think Digital Portfolio - May 2015
Think Digital Portfolio - May 2015
Jerry Eisen
 

Similar to Social Media & Advertising (20)

Social Media Monitoring & Measurement
Social Media Monitoring & MeasurementSocial Media Monitoring & Measurement
Social Media Monitoring & Measurement
 
Achieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing SolutionsAchieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing Solutions
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research Business
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
 
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
Revenue +Performance
Revenue +PerformanceRevenue +Performance
Revenue +Performance
 
ROI on Digital and Social Media - GBG Mumbai
ROI on Digital and Social Media - GBG MumbaiROI on Digital and Social Media - GBG Mumbai
ROI on Digital and Social Media - GBG Mumbai
 
Targeted social media advertising
Targeted social media advertisingTargeted social media advertising
Targeted social media advertising
 
Digital Primer: Everything Your Boss Thinks You Already Know About Digital Ad...
Digital Primer: Everything Your Boss Thinks You Already Know About Digital Ad...Digital Primer: Everything Your Boss Thinks You Already Know About Digital Ad...
Digital Primer: Everything Your Boss Thinks You Already Know About Digital Ad...
 
How to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital CommunicationHow to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital Communication
 
All famous company profile v12.0 nov 14, 2013
All famous company profile v12.0   nov 14, 2013All famous company profile v12.0   nov 14, 2013
All famous company profile v12.0 nov 14, 2013
 
Digital PR on International Market
Digital PR on International MarketDigital PR on International Market
Digital PR on International Market
 
Level Up: Making Social Media Marketing Work for Big Business
Level Up: Making Social Media Marketing Work for Big BusinessLevel Up: Making Social Media Marketing Work for Big Business
Level Up: Making Social Media Marketing Work for Big Business
 
All famous company profile v11.0 oct 21, 2013
All famous company profile v11.0   oct 21, 2013All famous company profile v11.0   oct 21, 2013
All famous company profile v11.0 oct 21, 2013
 
Social media and challenges
Social media and challenges Social media and challenges
Social media and challenges
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charities
 
ROI On Digital And Social Media Marketing
 ROI On Digital And Social Media Marketing ROI On Digital And Social Media Marketing
ROI On Digital And Social Media Marketing
 
Think Digital Portfolio - May 2015
Think Digital Portfolio - May 2015Think Digital Portfolio - May 2015
Think Digital Portfolio - May 2015
 

More from Nick Westergaard

Nick Westergaard Speaking Overview 2020
Nick Westergaard Speaking Overview 2020Nick Westergaard Speaking Overview 2020
Nick Westergaard Speaking Overview 2020
Nick Westergaard
 
Clarity from Chaos
Clarity from ChaosClarity from Chaos
Clarity from Chaos
Nick Westergaard
 
The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014
Nick Westergaard
 
Vine Social Spotlight
Vine Social SpotlightVine Social Spotlight
Vine Social Spotlight
Nick Westergaard
 
Social Brand Forum 2014 Agenda
Social Brand Forum 2014 AgendaSocial Brand Forum 2014 Agenda
Social Brand Forum 2014 Agenda
Nick Westergaard
 
Content Marketing 201
Content Marketing 201Content Marketing 201
Content Marketing 201
Nick Westergaard
 
Soundbites & Stories
Soundbites & StoriesSoundbites & Stories
Soundbites & Stories
Nick Westergaard
 
Behind the Megaphone
Behind the MegaphoneBehind the Megaphone
Behind the Megaphone
Nick Westergaard
 
The Big Ideas from Social Brand Forum 2013
The Big Ideas from Social Brand Forum 2013The Big Ideas from Social Brand Forum 2013
The Big Ideas from Social Brand Forum 2013
Nick Westergaard
 
The Scrappy Brand's Guide to Social Media on a Budget
The Scrappy Brand's Guide to Social Media on a BudgetThe Scrappy Brand's Guide to Social Media on a Budget
The Scrappy Brand's Guide to Social Media on a Budget
Nick Westergaard
 
Social Brand Forum 2013 Agenda
Social Brand Forum 2013 AgendaSocial Brand Forum 2013 Agenda
Social Brand Forum 2013 Agenda
Nick Westergaard
 
How Work Works: An #Inbound 13 Bold Talk
How Work Works: An #Inbound 13 Bold TalkHow Work Works: An #Inbound 13 Bold Talk
How Work Works: An #Inbound 13 Bold Talk
Nick Westergaard
 
Pics to Clicks
Pics to ClicksPics to Clicks
Pics to Clicks
Nick Westergaard
 
Strategy First
Strategy FirstStrategy First
Strategy First
Nick Westergaard
 
SlideShare Social Spotlight
SlideShare Social SpotlightSlideShare Social Spotlight
SlideShare Social Spotlight
Nick Westergaard
 
Blogging 101 for Brands
Blogging 101 for BrandsBlogging 101 for Brands
Blogging 101 for Brands
Nick Westergaard
 
Why You Should Care About Social Media
Why You Should Care About Social MediaWhy You Should Care About Social Media
Why You Should Care About Social Media
Nick Westergaard
 
Foursquare Social Spotlight
Foursquare Social SpotlightFoursquare Social Spotlight
Foursquare Social Spotlight
Nick Westergaard
 
The Big Ideas from Social Brand Forum 2012
The Big Ideas from Social Brand Forum 2012The Big Ideas from Social Brand Forum 2012
The Big Ideas from Social Brand Forum 2012
Nick Westergaard
 

More from Nick Westergaard (19)

Nick Westergaard Speaking Overview 2020
Nick Westergaard Speaking Overview 2020Nick Westergaard Speaking Overview 2020
Nick Westergaard Speaking Overview 2020
 
Clarity from Chaos
Clarity from ChaosClarity from Chaos
Clarity from Chaos
 
The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014The Big Ideas from Social Brand Forum 2014
The Big Ideas from Social Brand Forum 2014
 
Vine Social Spotlight
Vine Social SpotlightVine Social Spotlight
Vine Social Spotlight
 
Social Brand Forum 2014 Agenda
Social Brand Forum 2014 AgendaSocial Brand Forum 2014 Agenda
Social Brand Forum 2014 Agenda
 
Content Marketing 201
Content Marketing 201Content Marketing 201
Content Marketing 201
 
Soundbites & Stories
Soundbites & StoriesSoundbites & Stories
Soundbites & Stories
 
Behind the Megaphone
Behind the MegaphoneBehind the Megaphone
Behind the Megaphone
 
The Big Ideas from Social Brand Forum 2013
The Big Ideas from Social Brand Forum 2013The Big Ideas from Social Brand Forum 2013
The Big Ideas from Social Brand Forum 2013
 
The Scrappy Brand's Guide to Social Media on a Budget
The Scrappy Brand's Guide to Social Media on a BudgetThe Scrappy Brand's Guide to Social Media on a Budget
The Scrappy Brand's Guide to Social Media on a Budget
 
Social Brand Forum 2013 Agenda
Social Brand Forum 2013 AgendaSocial Brand Forum 2013 Agenda
Social Brand Forum 2013 Agenda
 
How Work Works: An #Inbound 13 Bold Talk
How Work Works: An #Inbound 13 Bold TalkHow Work Works: An #Inbound 13 Bold Talk
How Work Works: An #Inbound 13 Bold Talk
 
Pics to Clicks
Pics to ClicksPics to Clicks
Pics to Clicks
 
Strategy First
Strategy FirstStrategy First
Strategy First
 
SlideShare Social Spotlight
SlideShare Social SpotlightSlideShare Social Spotlight
SlideShare Social Spotlight
 
Blogging 101 for Brands
Blogging 101 for BrandsBlogging 101 for Brands
Blogging 101 for Brands
 
Why You Should Care About Social Media
Why You Should Care About Social MediaWhy You Should Care About Social Media
Why You Should Care About Social Media
 
Foursquare Social Spotlight
Foursquare Social SpotlightFoursquare Social Spotlight
Foursquare Social Spotlight
 
The Big Ideas from Social Brand Forum 2012
The Big Ideas from Social Brand Forum 2012The Big Ideas from Social Brand Forum 2012
The Big Ideas from Social Brand Forum 2012
 

Recently uploaded

list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
onlyfansmanagedau
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
How to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptxHow to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptx
Charleston Alexander
 
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and DesignInnovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
Chandresh Chudasama
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
How HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdfHow HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdf
HumanResourceDimensi1
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Pridesys IT Ltd.
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 

Recently uploaded (20)

list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
How to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptxHow to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptx
 
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and DesignInnovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
How HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdfHow HR Search Helps in Company Success.pdf
How HR Search Helps in Company Success.pdf
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 

Social Media & Advertising