Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

NYU Lesson: Twitter Hustle 101

809 views

Published on

Given as a part of a Marketing certificate program through NYUSCPS, this deck breaks down Social Media and Twitter basics, and includes tips for Guerrilla PR/Marketing (and how to optimize conferences). It includes highlights from Instacube, one of the most successful crowdfunding projects. It was first presented to Matthew Knell's class of geniuses and I hope to present similar stories to classrooms and conferences in the future!

Published in: Education, Technology, Business

NYU Lesson: Twitter Hustle 101

  1. 1. Twitter Hustle 101 Brush your social shoulders off and own it. Savannah Peterson @SavIsSavvy Savannah@Shapeways.com
  2. 2. Hello. My name is Savannah. - Social Media Manager and Shop OwnerCoach at Shapeways, the leading consumer brand in 3D Printing - Marketing Ninja at D2M - Product Public Relations - Started Savvy Marketing Seattle - Former Fox Sports Network Northwest Associate - Founding member of PugetSoundOff.org, a localized youth civic engagement website
  3. 3. TWITTER: THE BEST MEDIUM FOR STRATEGIC INFLUENCE. ATWEET CAN CHANGEYOUR LIFE. SRSLY. #REALTALK
  4. 4. Objective: Get in front of press with zero budget and launch a product that doesn’t physically exist. Approach: Find all the cool reporters… Tactics: … and charm the Hell out of them April 15th, 2012: @SavIsSavvy: Hey @Mashable, I just won your @Babson #EntrepreneurialInspriation contest, any chance I get a discount to #MashableConnect? Big Fan  April 16th, 2012 via DM: @Mashable: @SavIsSavvy, sure thing!We’ve got you down for $2,000 off the ticket price, just enter code ______! See you in Orlando! #ProTip #1:You can’t get what you don’t ask for… and twitter is a great place to ask for anything.
  5. 5. TellYour Story (Over and Over)
  6. 6. Make the Human Connection #ProTip #2: The Pool at Night as 5x the ROI of the Sessions During the Day. Full Stop.
  7. 7. #ProTip #3: Go.Viral.
  8. 8. Every Reporter is onTwitter. FollowThem. @JonFingas: I just wish a PR person would pitch me with “Here’s this thing, this is what it does and it’s cool because…” @SavIsSavvy: @JonFingas Bring it. If I pitch to your liking, can I get some @Engadget love? @JonFingas: DM me.
  9. 9. #ProTip #4: Anyone Can HireYou • @Weijmarshausen: I really want to wear a #3DPrinted Dress!The Intersection of Technology and Fashion fascinates me • @Weijmarshausen: I didn’t realize you were such a fan! We’ll have to get together next time I’m in SF…
  10. 10. Communicating a Challenging Message Cultivating the Conversation Empowering Individuals/Influencers
  11. 11. Who is your community talking to when they’re not talking to you? Where is this conversation taking place? June 21st: Shapeways has 15,000Twitter Followers June 28th: Shapeways has 25,000Twitter Followers Today: Shapeways has 40,000Twitter Followers
  12. 12. #ProTip #5: Social is an Engine without a Kill Switch. Don’t get in the car without a map.
  13. 13. Thanks & Don’t be a Stranger! • @SavIsSavvy • @Shapeways • Savannah@Shapeways • Savannah Peterson on LI/FB/RebelMouse etc.

×