1. To succeed in today's marketplace, brands must focus on continuously creating value for customers through social objects and initiatives throughout the year, rather than one-off marketing campaigns.
2. Brands should identify the communities and networks where their target customers spend time and find ways to add value through useful and shareable social objects.
3. Marketing should aim to influence positive emotional responses and sharing by focusing on group dynamics and empowering customer passions and relationships, rather than pushing messages.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
Youtube secrets the ultimate guide to growing your following and making money...Marketing College Forum
YouTube has changed our world- from how we view video to how we connect and market - opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right road map, you too could be en route to real influence and income.
In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook. You’ll learn:
The seven essential ingredients for a profitable channel
New strategies for getting views and subscribers
Ten ways to make money on YouTube
And much more
Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
We’ve all heard about the “Power of PR” – but how do you go about harnessing it and making it work for your start-up? Contrary to popular belief, start-ups can actually generate effective PR without having to hire a big agency. This presentation offers the inside scoop from a PR industry veteran on the foundational elements, strategies and valuable shortcuts you need to create buzz, attract investors and drive sales/traffic.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
Youtube secrets the ultimate guide to growing your following and making money...Marketing College Forum
YouTube has changed our world- from how we view video to how we connect and market - opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right road map, you too could be en route to real influence and income.
In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook. You’ll learn:
The seven essential ingredients for a profitable channel
New strategies for getting views and subscribers
Ten ways to make money on YouTube
And much more
Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
We’ve all heard about the “Power of PR” – but how do you go about harnessing it and making it work for your start-up? Contrary to popular belief, start-ups can actually generate effective PR without having to hire a big agency. This presentation offers the inside scoop from a PR industry veteran on the foundational elements, strategies and valuable shortcuts you need to create buzz, attract investors and drive sales/traffic.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Getting Digital Webinar 1: Listening Online from Mike CoulterHannah Rudman
Mike Coulter, Social Media Consultant, reveals how can arts organisations can successfully find out what their
audiences are saying about them online. He'll also share what the tools are that can help organisations keep
track, and what are good strategies for responding to both positive and negative online reactions!
http://digitalagency.com
Presenter: Mike Brcic
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
* Facebook Groups and how to grow them
* Raising funds through Facebook Causes
* Creating Facebook events that sparkle and shine
* Developing a fan base with Pages
* Maintaining promotions and contests
* Other techniques for taking Facebook to the next level!
Mike's Social Media Marketing 101 handbook as part of his Facebook session.
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Elizabeth Wahler
Kiére Media, Inc., launched two stand alone social engagement solutions, that work great individually, and even better together, to enhance B2B social commerce conversions and marketing efforts.
Shop The Feed: Solves the Instagram Data Gap
SocialRoot: Finds and Calculates Relationships Relevant to Your Brand
Social media marketing is a hot topic for SEO and Internet marketing firms. But all it takes for businesses to master this is a feel for what drives the audience and a good amount of planning.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
1. WALK THE TALK
HOW TO MARKET FOR A SUSTAINABLE BUSINESSMODEL
JOAKIM VARS NILSEN, CREATIVE STRATEGIST @MediaFront
www.twitter.com/joakimnilsen
http://www.flickr.com/photos/libertinus/3474692586
A REMIX – 2
2. Take a deep breath, close your eyes and start
imagining yourself as a customer, where every brand
you interact with is trying to engage in conversation
or follow you on twitter, facebook and so on;
3. HOW CAN A BRAND SUCCEED IN A
WORLD THAT FEELS MUCH LIKE A
FISHMARKET?
Q:
4. A:
A BRAND NEEDS TO HAVE A PULSE
We´re in the market of people´s everyday life, enhanced digitally. Where…
http://www.flickr.com/photos/micaeltattoo/3404995550/
5. …pushing one grand message 1-4 times a year endlessly repeated in the
hope to catch attention and, in best case, building passive awareness is a
dead end. You need to…
ATTENTION
TIME
8. WHY?
The market has fundamentally changed.
For recap of this change please view “Power Of People – Why empowering people is key in
marketing” http://www.slideshare.net/joakimnilsen/power-of-people-1490106
http://www.flickr.com/photos/8153468@N04/2668229310
9. 20th century mass media failed because monopoly became a
substitute for meaningful value creation whereas the deep
structural change brought by the networked information
revolution – powered by new technology - proved that…
10. …people are interested in meaningful stuff that matters the most.
The removal of information by mass media, not increase, on behalf of
quality has made people create and emigrate to niche media and each
other for information about what matters the most.
image: @willsh
11. THIS REQUIRES A DIFFERENT MINDSET AND APPROACH
FOR BRANDS AND MARKETING PEOPLE.
?
12. SOCIAL MEDIA IS THE PERFECT COMPLEMENT TO ALL
TRADITIONAL FORMS OF ADVERTISING.
> IT´S NOT ONE OR THE OTHER, IT´S ALL ABOUT
COMBINING BOTH IN THE RIGHT WAY.
?
13. "IN SOCIAL MEDIA IT IS NOT ABOUT COMPETING FOR ATTENTION
AGAINST OTHER STORIES. THE ATTENTION WE ARE COMPETING
FOR NOW IS THE ATTENTION TO EACH OTHER.”
- KEVIN SLAVIN
14. ON THE INTERNET EVERYONE IS
SMALL – INCLUDING BRANDS.
WE HAVE GONE FROM SCARCITY
OF MEDIA TO SCARCITY OF
ATTENTION – WHICH CANNOT BE
BOUGHT BUT EARNED..
THEREFORE…
15. …THE CHALLENGE IS HOW TO EMPOWER AND ENGAGE IN A MARKET
WHERE PEOPLE IS GETTING MORE AND DEEPER CONNECTED TO EACH
OTHER AND NOT AT LEAST – WHERE?
http://www.flickr.com/photos/bright/118197469/
16. WATCHING TV?
Yes, we do. But all available
stats show the decline in effect -
lower impact and drastic fall of
% enjoying TV ads.
Also take into the consideration
the rapidly growing trend of
both watching TV on PC and the
use of PC while watching TV.
18. READING NEWSPAPERS ON- AND OFFLINE?
People are migrating to niche news sites and also news is going social.
19. USING SMARTPHONES?
iPhone, BlackBerrys and Android handsets? Make no mistake: People will
inevitable use mobile web more than they use web from computer.
20. VISITING BRAND SITES?
Go to trends.google.com/webistes and type in any brand. The trend is
clear – traffic going down or flat at best. Coca-cola.com;
Coca-Cola:
21. PEOPLE ARE MORE ONLINE THAN EVER BUT WHERE
ARE THEY?
PEOPLE ARE SPENDING THEIR TIME ON
SOCIAL NETWORKS.
Type in twitter, tumblr, vimeo, hulu eller f.eks Facebook:
22. The stats available could make us believe that people don´t
need ads, don´t want ads and don´t trust ads - which is true
if you continue to solely push endlessly repeated messages
- nevertheless the truth is that;
http://www.flickr.com/photos/whatmegsaid/2691134437/
23. People want and need brands, the kind of brands that focus on
creating relationships and helping customers to get more out of the
products and services they own.
THIS IS KEY FOR SUCCESS IN MARKETING.
24. WE NEED TO GO FROM BUYING TIME FOR PERSUADING
PEOPLE TO OPEN THEIR WALLETS TO…
26. IS A GREAT PRODUCT ENOUGH TO ACHIEVE THIS?
“Apple’s goal isn’t to make money. Our goal is to design and develop and bring to
market good products. We trust as a consequence of that, people will like them,
and as another consequence we’ll make some money.”
- Jonathan Ive, Apple
28. IT´S NOT WHAT THE PRODUCT DOES THAT MATTERS
MOST TO US, IT´S HOW WE SOCIALIZE AROUND IT THAT
MATTERS.
29. YES, IT IS SUCH A GREAT PRODUCT THAT “LOOK AT MY NEW IPHONE” IS
A SOCIAL VALUE, BUT “LOOK AT THIS GREAT APP” IS AN AMAZING
SOCIAL OBJECT THAT KEEPS MOMENTUM.
30. IT´S THE SOCIAL VALUE CREATED BY WHAT
YOU´RE LAUNCHING OR HOW YOU PROMOTE IT THAT COUNTS.
.
31. THEREFORE WE NEED TO SHIFT FOCUS FROM THE SELF-INTERESTED INDIVIDUAL
IN YOUR MARKETING TO GROUP DYNAMICS.
- PEOPLE DO WHAT THEY DO BECAUSE OF OTHER PEOPLE.
(A Person Is A Person Through Other Persons - @StoweBoyd)
32. WE ARE PRIMATES, SOCIAL CREATURES. WE LIKE TO SOCIALIZE.
AND WE SOCIALIZE AROUND OBJECTS. PEOPLE DON´T JUST TALK,
THEY TALK AROUND OBJECTS.
SOCIAL
OBJECT
PERSON 1 PERSON 2
33. IT´S SAID THAT “YOUR BRAND IS NO STRONGER THAN YOUR REPUTATION – AND WILL
INCREASINGLY DEPEND ON WHAT COMES UP WHEN YOU ARE GOOGLED”
I´D SAY THAT YOU NEED TO SHIFT FOCUS…
34. AS HUGH MACLEOD SAYS; “THE MOST IMPORTANT WORD ON
THE INTERNET IS NOT SEARCH. THE MOST IMPORTANT WORD
ON THE INTERNET IS SHARE. SHARING IS THE DRIVER.
SHARING IS THE DNA.”
35. Search within main categories on Google is in
decline. And people are beginning to center around
social networks instead of sharing on single focus
sites like blogger and flickr.
36. SHARING IS POWER IN TODAY´S SOCIALIZED
MARKETPLACE SO WE NEED TO…
http://www.flickr.com/photos/furiousgeorge81/177926979/
37. …HELP PEOPLE DO WHAT THEY WANT, OR DO BETTER WHAT THEY
ALREADY ARE DOING BY ADDING VALUE TO PEOPLE´S EVERYDAY
LIFE…
38. …DEFINING AND CREATING SOCIAL OBJECTS,
ONE OR MANY, AND THAT WHEN SHARED
ENHANCES THE EXPERIENCE.
40. So we need to focus on communities, trusted networks,
with values that your brand/product/service genuinely
shares and that connects with the quality of the brand´s
essence and point of difference.
http://www.flickr.com/photos/somewhatfrank/2371189318/
42. FOR BEHAVIOR TO BECOME CONTAGIOUS, IT HAS TO OPERATE WITHIN A TRUSTED
NETWORK. YOU NEED TO BE FOCUSING ON NETWORKS OF TRUST, WHERE YOU
ONLY CAN BE INVITED IN, BECAUSE…
http://www.flickr.com/photos/aknacer/2696773219/
43. …IT IS NOT THE SELF-INTERESTED INDIVIDUALS – BUT THE REST OF US
THAT EITHER ADAPT OR REJECT WHAT WE ENCOUNTER THAT REALLY
MATTERS IN THE SPREAD AND IDEAS THROUGH POPULATIONS.
READ “HERD” BY MARK EARLS!
http://www.flickr.com/photos/deniscollette/1817034358/
44. AS MARKETING, AS IN ALL
FORMS OF CONTENT,
BECOMES INCREASINGLY
SOCIALIZED, IT NEEDS TO
WORK TO A DIFFERENT SET
OF RULES.
THIS CHALLENGES THE
TRADITIONAL MINDSET FOR
MARKETING FOR BOTH
BRANDS AND AGENCIES.
45. IT´S STILL ALL ABOUT THE BIG IDEA - OR BETTER THE BIG IDEAL. AND IT
NEEDS TO BE SIMPLE.
http://www.flickr.com/photos/patrickhenault/635294865/
46. “EVERYTHING WE DO IS IS MOTIVATED BY THE
FACT THAT WE´RE HERE TO ENABLE ATHLETES
TO BE EVEN BETTER”
- SIMON PESTRIDGE, UK MARKETING DIRECTOR, NIKE
47. Then the challenge is how to execute this ideal consistent and
unified on different platforms w/people AND create some amazing
awareness w/people once in a while to get it kick started and keep
what you´re launching potent.
48. Building a lot of small initiatives require more creativity than coming
up with one big idea, researching it to death and presenting it to the
world in a big blast - it´s harder to work with what´s already out there
than to dream up new stuff.
“ROI should be re-defined as return on insights” David Armano
http://www.flickr.com/photos/amundn/164543002/
49. REMEMBER THAT WE MUST BOTH
CAMPAIGN AND COMMIT. THIS MINDSET
REQUIRES RESOURCES BECAUSE YOU
NEED TO MANAGE YOUR COMMUNITY
ENGAGEMENTS AND YOU NEED TO KEEP
THE MOMENTUM BY CONTINUOUSLY
ADDING VALUE.
http://www.flickr.com/photos/needlemind/3893433290/
50. BUT FIRST YOU NEED TO IDENTIFY WHAT YOUR TARGET GROUP IS
DOING AND WHERE - OFFLINE AND ONLINE. AND WITH WHOM!
http://www.flickr.com/photos/mr_fabulous/14625734
51. IT´S PEOPLE THAT HOLDS THINGS TOGETHER THROUGH THE
FLOWS AND PATTERNS OF THEIR EVERYDAY USER BEHAVIOR SO…
52. …FOCUS ON HOW TO INFLUENCE POSITIVE EMOTIONAL
RESPONSES THROUGH THE CREATION OF SHARED
INTERACTIONS.
53. One idea could be to identify dormant or emerging behavioral change in your
target groups different tribes and help it grow by creating tools and content
that help people to continuously strengthening their relationships or build
new ones.
54. Identify communities that already exists and focus on creating one
or more social objects in forms that empowers and enables people
to use it seamlessly with their everyday life at their convenience.
55. AND IT´S CRUCIAL WE DON´T FOCUS ONLY ON TACTICS, BUT
CREATE VALUE THROUGH REMARKABLE ACTIONS.
http://www.flickr.com/photos/scoobymoo/62568004
56. 8 STEPS TO CREATE POSITIVE ROI ON
YOUR MARKETING EFFORTS;
57. Find the big ideal,
something you can always
ask yourself when unsure if your´re
on the right path or not.
1. FIND THE BIG IDEAL
58. 1. FIND THE BIG IDEAL
2. IDENTIFY WHERE YOUR BRAND IS
USED AND TALKED ABOUT.
Identify where your brand is being talked
about or used both on- and offline by
listening and observing using multiple
available tools.
Depending on the correaltion of this data
with your main target group: Identify what
they are doing, where and with whom – on
both awareness and decision stage.
59. 1. FIND THE BIG IDEAL
2. IDENTIFY WHERE YOUR BRAND IS
USED AND TALKED ABOUT.
3. SET YOUR MAIN OBJECTIVES/GOALS
Set your main objectives and then make sure
you have the appropiate resources and tools to
start measuring.
Set a baseline (% growth) > create an activity
timeline > revenue income > transactions >
new customers > measure positive and
negative WOM and traffic to and where from.
60. 1. FIND THE BIG IDEAL
2. IDENTIFY WHERE YOUR BRAND IS
USED AND TALKED ABOUT.
3. SET YOUR MAIN OBJECTIVES/GOALS
4. LAUNCH SEVERAL INITIATIVES
Segment your target group into tribes and start with
launching each of these several useful, helpful or
entertaing social object/s on their preferred
platforms of choice to fuel existing communities
where you can be of relevant value.
Remember it´s not about tactics – but remarkable
actions. Innovate!
Focus on evolving with people and not the tools,
by continuously empowering people´s passions by
making the experience better when shared – so
optimize for sharing.
If you got it; Build your own community/ies.
61. 1. FIND THE BIG IDEAL
2. IDENTIFY WHERE YOUR BRAND IS
USED AND TALKED ABOUT.
3. SET YOUR MAIN OBJECTIVES/GOALS
4. LAUNCH SEVERAL INITIATIVES
5. CREATE AWARENESS
At the same time launch some amazing
advertising to create awareness and direct
them to your digital social objects or the
communities where you have a valuable
presence.
62. 1. FIND THE BIG IDEAL
2. IDENTIFY WHERE YOUR BRAND IS
USED AND TALKED ABOUT.
3. SET YOUR MAIN OBJECTIVES/GOALS
4. LAUNCH SEVERAL INITIATIVES
5. CREATE AWARENESS
6. TRACK AND ANALYZE
Preferably based on real time stats:
Continuously analyze and extract the
useful info based on data from Step 4 and
review them against your goals so that you
can adjust your marketing incl. social
media initiatives.
63. 1. FIND THE BIG IDEAL
2. IDENTIFY WHERE YOUR BRAND IS
USED AND TALKED ABOUT.
3. SET YOUR MAIN OBJECTIVES/GOALS
4. LAUNCH SEVERAL INITIATIVES
5. CREATE AWARENESS
6. TRACK AND ANALYZE
7. ADJUST AND LAUNCH NEW INITIATIVES
Keep momentum by continuously adding
value where you succeed, close down
initiatives that fails and launch new ones
other relevant places.
64. 1. FIND THE BIG IDEAL
2. IDENTIFY WHERE YOUR BRAND IS
USED AND TALKED ABOUT.
3. SET YOUR MAIN OBJECTIVES/GOALS
4. LAUNCH SEVERAL INITIATIVES
5. CREATE AWARENESS
6. TRACK AND ANALYZE
7. ADJUST AND LAUNCH NEW INITIATIVES
8. REPEAT 4-7 CONTINUOUSLY UNTIL YOU
DON´T NEED STEP 5 AGAIN.
Repeat 4-7 again and again until you don´t
need Step 5 again… or can reduce it
significantly depending on what business
you´re in.
From time to time you will succeed with
genuinely useful and remarkable ideas that
will be looked upon as obvious when
launched. Sometimes you´ll go wrong. But
speed wins so minimize risks by
implementing a repetitive cycle in your
marketing.
PS. NIKE has reduced TV spend by 80% during the past
4 yrs - its digital budget has increased by 200% during the
same period.
65. New technology has changed the rules of what works.
To adapt a new mindset without a strategy is a waste of resources.
But those who have, succeeds.
http://www.engagementdb.com
66. WALK THE TALK A REMIX – 2
HOW TO MARKET FOR A SUSTAINABLE BUSINESSMODEL
THANK YOU FOR YOUR TIME -
FEEL FREE TO CONTINUE THE CONVERSATION WITH ME ON:
www.twitter.com/joakimnilsen
www.linkedin.com/in/joakimnilsen
aresonance.posterous.com
blog.mediafront.no
JOAKIM VARS NILSEN, CREATIVE STRATEGIST @mediafront
Thanks to those who keeps sharing valuable inspiration, knowledge and always are open for discussions: @eranium, @avalon, @iaintait,
@mikearauz, @sigurd_vik, @congbo, @armano , @willsh (your bonfire/fireworks analogy is awesome), @pete291, @DJVassallo,
@stoweboyd, @iaintait. @brainopera, @MisEntropy, @servantofchaos, @herdmeister, @johnsonLAB, @nguyenduong, @karllong,
@adrianho, @ivanovitch, @budcaddell, @neilperkin, @paulisakson, @GuyKawasaki +++ and our clients that has pushed and continuously
added value to our knowledge at MediaFront.
http://www.flickr.com/photos/libertinus/3474692586