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Ambassadors Assemble! Making Your Community Your Brand's Superhero


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Ambassadors Assemble! Making Your Community Your Brand's Superhero

  1. 1. AMBASSADORSASSEMBLE! MakingYourCommunityYourBrand'sSuperhero
  2. 2. We spend too much time focusing on our people problems. Angry customers. Upset employees. Today, your people can’t be a problem. That’s because they have the potential to be your brand’s biggest asset. But only if you embrace them online and off as the superheroes that they are. TODAY…
  3. 3. LOOKTOTHESTARS… Superheroes have always given people hope. From saving the world as we know it to giving voice to the underdogs of society, heroes and their stories have helped us overcome odds. They’ve also helped us achieve amazing things.
  4. 4. Superheroes can help your brand too. But like those classic comics, your heroes may be hiding behind secret identities ... WHOAREYOURHEROES?
  5. 5. Your heroes are hiding in plain sight. They’re hiding behind secret identities within your company’s four walls. Your employees, vendors, suppliers, and other strategic partners can be a key part of your superhero team. SECRETIDENTITIES
  6. 6. You also have to look outside of your company. Many of your brand’s best ambassadors are already a part of your community online. They may even be customers. It’s your job to unite them. THEMILD-MANNEREDCUSTOMER
  7. 7. Would you fight crime for your plumber, milk brand in your fridge, or video hosting software? Nope. Not unless their mission beyond the product matches what your community cares about. ASSEMBLEAROUNDACAUSE
  8. 8. By embracing comic concepts to assemble your ambassadors — the superheroes of your brand's community. Unite! Organize! Save the world! HOWWILLYOUDOTHIS?
  10. 10. Like X-Men’s Professor X, you need a system for identifying your team, organizing them based on their unique traits, and building your brand together. YOUNEEDCEREBRO
  11. 11. All comics are great, but you can’t beat independent publishers' message of collaborative teams, inclusivity, and diversity in storytelling. BEMORELIKEINDIEPUBLISHERS, LESSLIKEDCANDMARVEL
  12. 12. Saving the world doesn’t have to be drag. Make it fun! Your ambassadors should want to be a part of your brand’s super squad. WHYSOSERIOUS?
  13. 13. While sales makes the cash registers ding, it can be an Achilles' heel to your community’s growth. Focus on helping, not just selling. SALESCANBEKRYPTONITE
  14. 14. Spiderman’s Uncle Ben was right. Creating a community of superheroes around your brand is an awesome asset. You have to remember to use it for good. Only! WITHGREATPOWER COMESGREATRESPONSIBILITY
  16. 16. NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. He’s also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. ERICA MCGILLIVRAY spends a ridiculous amount of time being geeky, both professionally and personally. At Moz, she's the senior community manager, wrangling 500,000+ people and co-running their annual conference MozCon. Erica also is a founder of GeekGirlCon, is a published author, and has a comic book collection that's an earthquake hazard. Follow her at @emcgillivray. THEDYNAMICDUOPRESENTEDBY