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#5WH Social Media Strategy (Simplified)

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Kevin Getch
Kevin Getch

A simple, but effective method for developing a social media strategy.

Marketing
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#5WH Social Media Strategy (Simplified) THE WHO, WHAT, WHEN, WHERE, WHY & HOW OF DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY @KevinGetch
Audience Participation Time
Who @KevinGetch What When Where Why & How #5WH
WHO?
WHO AM I?
WHO IS MY AUDIENCE?
My Peeps!
Create an Ideal Customer Profile
http://www.claritas.com/MyBestSegments/Default.jsp
WHAT?
LISTEN!
What are other successful brands doing?
Social Crawlytics
Set yourself apart as a thought leader
BLOG
WHERE?
83 Source: http://www.engauge.com/assets/pdf/Engauge- Pinterest.pdf %
Welcome to Facebook WTF
1.23 billion
Source: http://www.pewinternet.org/2013/02/14/the-demographics-of-social-media-users-2012/
540 million
271 million
187 million
Speechtivities.com Case Study
Speechtivities.com Case Study Drove 1,718 new Page Likes at 0.12 cents per like and 1,867 total actions. Only spent $200.
+563 Email Sign ups Speechtivities.com Case Study Drove 1,010 website visits at $0.30 cents per visit and 3,131 total clicks on the ad. Only spent $300.
WHEN?
WHEN? How about when your audience is online?
WHY?
HOW?
Tips for Getting Started with Social Media
Don’t be an egghead!
Protect Your Brand
Find Your Niche!
Social Media is about People
How to Earn Trust, Likeability & Audience
” “Social media is virtual networking. Take the time to build relationships just like you would face to face. ~ Laura Cummins
Read this Book
Build credibility by doing things offline and putting them online.
Connect with People Offline & Then Connect with them Online… and Vice Versa.
Build credibility by doing things offline and putting them online.
Social Media isn’t just about Social Media
Optimize All The Things! Facebook page and Houzz profile ranking on 1st page nationwide
TOOLS
Rapportive
Rafflecopter
Canva.com
Find the cross section of followers
smo.knowem.com
http://goo.gl/dAfLjy
Who @KevinGetch What When Where Why & How #5WH
It’s Inevitable That on your path to success you’re going to...
You gotta get right back up and keep dancing...
Don’t be afraid to be different. Make mistakes. Stand Out. You gotta be unstoppable
Kevin Getch Founder & Director of Digital Strategy @KevinGetch
QUESTIONS?

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#5WH Social Media Strategy (Simplified)