Telenor is a large Norwegian telecommunications company with a history of pioneering mobile services in Norway. It has since expanded internationally, including acquiring a license to operate in Pakistan in 2004. The document outlines Telenor's vision, goals, values and strategies related to relationship marketing, segmentation, marketing mix and financial planning for its operations in Pakistan. It provides an overview of Telenor's services, opportunities, strengths, weaknesses and actions to increase market share and profitability in Pakistan.