introduction, history , swot analysis and currant position of zong ,

1. GROUP MEMBERS Ali (pUrki) : 72 Sidra Zulfiqar: 38 B.S ( 3 rd ) FEDERAL URDU UNIVERSITY KATACHI , PAKISTAN

3. ZONG is the first International brand of China Mobile launched in Pakistan. China Mobile is the world's largest telecom operator. Having a customer base of over 300 million customers, its network routes 700 million text messages every day and handles 250 million calls every hour.

11. WEAKNESSES BAD IMAGE Bad image of associate with Paktel. And still now having old staff of paktel. BRAND STANDING Zong have week brand standing as compared to other telecom companies because they are new in the market. BAD MIS Zong does not have the proper lists of its customers. It has the list but this list is not authentic which is increasing the unauthorized use of its sim specially pre pay.

12. OPPORTUNITIES: EXPAND GLOBALLY ZONG can expand the globally and can develop it strategy in other countries. ACQUIRE / MERGER As warid is going in loss and in the condition of liquidations its big opportunity for Zong to acquire warid telecom. NEW PRODUCT DEVELOPMENT Zong can introduce new products such as dish TV. PAK CHINA BORDER Zong can cover the border of China, with the Karakoram highway (old Silk Route) and can play a vital role in freight transportation.