The document discusses differentiation strategy and providing customers with more value-added (MVA). Differentiation strategy involves delivering goods or services that customers perceive as different in important ways. MVA means giving customers more value by delivering solutions to their problems. Differentiation methods include price differentiation, focus differentiation, product/service differentiation, and customer service differentiation. The document also summarizes Motorola's business strategy, which involves continuous innovation to remain competitive by introducing new technological products and monitoring products.

1. Jaffar Tayyar
Roll No.48
Assignment of Management
Differentiation Strategy:
The concept of being unique or different is far more important today than it
was ten years ago. The key to successful marketing and competing is
differentiation.
Differentiation strategy is an integrated set of action designed to produce or
deliver goods or services that customers perceive as being different in ways
that are important to them. It call for you to sell non standardized products to
customers with unique needs.
Providing Customers with More Value-Added (MVA)
"MVA means that you give the customer more, perhaps far more, than you
ever have before. It goes beyond simplifying your customers' interactions
with you to delivering solutions to your customers' problems, of which your
products and services in their native forms are but small pieces.
The various methods of differentiating your businesses fall into four
general categories:
• Price Differentiation
• Focus Differentiation
• Product/Service Differentiation
• Customer Service Differentiation
MOTOROLA
Inputs to Organization:
In this step various organization inputs including goal inputs of
claimants are discussed. MOTOROLA is an international Company in the world
and have sufficient resources to complete it’s objective.
Industry Analysis:
In this step of formulating a strategy the industry focused on the competition
with in a industry, the possibility of the new firms entering the market, the

2. availability of the substitute products and the bargaining position of the
supplier, as well as buyer. The Motorola has large network throughout the
world and is quite aware what is doing around. By introducing this product
Motorola gains remarkable position in the market.
Enterprise profile:
In this step of formulating a strategy the company usually see the
starting points for where company is and where it should go. By introducing
this product the company, is near to achieve its results
Orientation:
People or top managers shape the enterprise profile. Motorola is
continuously making innovation in it’s products to remain in competition and
offering every features that are dominant .
Mission:
The purpose and the major objectives are end points
towards activities of the enterprise are directed. The mission of Motorola is to
provide new technological accessories to facilitate its consumer.
Present and Future external environment (OT):
Motorola is facing a lot of competition in the marketing by the
innovation of substitute products.
Internal Environment :
In this step the company focus on its strengths and weaknesses
for development production operation, marketing and services. Motorola is
well aware of it’s strengths and also of it’s weaknesses .
Development of alternative strategies:
Strategic alternatives are developed on the basis of the external
and internal environment. Motorola has great market around the world and
introducing a new product every day.

3. Evaluation and choice of strategies:
Strategies choices must be considered in the light of risk involved
in a particular decision. Moto Razor has lighter weight than every mobile and
has very slim and smart design.
Types of planning:
Motrorola developed it’s strategy on long term planning To innovate
new products lead to chage mind and taste of human being .
Continious Monitoring:
After adopting a strategy continuous monitoring is necessity, so
Motorola is continuous monitoring it’s products