MVNOs & M2M (Machine to Machine) - Mobile telecommunications in 2015Martyn Taylor
Presentation on mobile virtual network operators (MVNO) and machine to machine (M2M) and in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies. Updater version of March 2014 presentation
MOBILINK EXPLAINS THE NEW BRAND AS A MEANS OF COMING TOGETHER AS “BEING ONE.”
They talk about the big idea offering a better day to the customers through their services which is what led them to coming up with the concept of Har Dil Har Din. “As an outcome of ‘Being One,’ our brand benefit aims at offering ‘a better every day’. As far as the red color is concerned, it is very prominent and should outstand among others. Their new website www.mobilinkgsm.com gives a very clean look and is well categorized. The objective is to become a youthful brand. That’s why the clean, fresh and youthful look which does not mean that we have done away from cultural values. You will see all Urdu communication of this campaign in the rural side.
WHY RED?
The color red, so synonymous with Jazz has been carried forward to add continuity to the transition. On top of that, it is vibrant, youthful and makes the brand stand out in the cluttered market.
MOBILINK PORTFOLIO
BRAND PORTFOLIO:
Mobilink had already launched a total of 7 brands within its JAZZ portfolio alone. Jazz which was already a sub brand within the Mobilink portfolio had consumer segment brands like Octane and Jazz easy, jazz budget, jazz one and jazz jazba.
FLANKER:
Attack the market competitor’s flank. Jazz one, jazz budget are two packages who are the flanker of Mobilink and attacking the other competitors.
CASH COW:
• Jazz Ladies First
• Mobilink Indigo
Jazz Ladies First and Indigo is in cash cow because these two packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment.
LOW END ENTRY LEVEL:
At low level entry level is jazz one, jazz budget, jazz jazba because it is not much expensive to use or change the package from existing package. At the moment when customer purchase sim these 3 packages are be default activated on sim. After the satisfaction on these packages customer may purchase a high price package or may be convert to postpaid.
HIGH END ENTRY LEVEL:
Mobilink Indigo at high entry level because it has to be charged high when getting a new number of postpaid customer needs to pay security deposit to get the new sim of postpaid connection.
BRAND HIERARCHY
CORPORATE BRAND:
Mobilink is the corporate brand.
FAMILY BRAND:
All packages lying under the umbrella of Mobilink is family brand of mobilink.
INDIVIDUAL BRAND
Prepaid and postpaid are the individual brands of mobilink.
MODIFIER BRAND
It comprises under the each individual brands because each package identifies with its own modifier or you may say name. Like Mobilink Indigo, Mobilink jazz jazba etc.
Optima Consulting es una de las consultoras
referentes en España en la optimización
y gestión de costes y la implantación de
procesos para que las empresas puedan
ahorrar hasta un 20% en sus gastos
generales.
MVNOs & M2M (Machine to Machine) - Mobile telecommunications in 2015Martyn Taylor
Presentation on mobile virtual network operators (MVNO) and machine to machine (M2M) and in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies. Updater version of March 2014 presentation
MOBILINK EXPLAINS THE NEW BRAND AS A MEANS OF COMING TOGETHER AS “BEING ONE.”
They talk about the big idea offering a better day to the customers through their services which is what led them to coming up with the concept of Har Dil Har Din. “As an outcome of ‘Being One,’ our brand benefit aims at offering ‘a better every day’. As far as the red color is concerned, it is very prominent and should outstand among others. Their new website www.mobilinkgsm.com gives a very clean look and is well categorized. The objective is to become a youthful brand. That’s why the clean, fresh and youthful look which does not mean that we have done away from cultural values. You will see all Urdu communication of this campaign in the rural side.
WHY RED?
The color red, so synonymous with Jazz has been carried forward to add continuity to the transition. On top of that, it is vibrant, youthful and makes the brand stand out in the cluttered market.
MOBILINK PORTFOLIO
BRAND PORTFOLIO:
Mobilink had already launched a total of 7 brands within its JAZZ portfolio alone. Jazz which was already a sub brand within the Mobilink portfolio had consumer segment brands like Octane and Jazz easy, jazz budget, jazz one and jazz jazba.
FLANKER:
Attack the market competitor’s flank. Jazz one, jazz budget are two packages who are the flanker of Mobilink and attacking the other competitors.
CASH COW:
• Jazz Ladies First
• Mobilink Indigo
Jazz Ladies First and Indigo is in cash cow because these two packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment.
LOW END ENTRY LEVEL:
At low level entry level is jazz one, jazz budget, jazz jazba because it is not much expensive to use or change the package from existing package. At the moment when customer purchase sim these 3 packages are be default activated on sim. After the satisfaction on these packages customer may purchase a high price package or may be convert to postpaid.
HIGH END ENTRY LEVEL:
Mobilink Indigo at high entry level because it has to be charged high when getting a new number of postpaid customer needs to pay security deposit to get the new sim of postpaid connection.
BRAND HIERARCHY
CORPORATE BRAND:
Mobilink is the corporate brand.
FAMILY BRAND:
All packages lying under the umbrella of Mobilink is family brand of mobilink.
INDIVIDUAL BRAND
Prepaid and postpaid are the individual brands of mobilink.
MODIFIER BRAND
It comprises under the each individual brands because each package identifies with its own modifier or you may say name. Like Mobilink Indigo, Mobilink jazz jazba etc.
Optima Consulting es una de las consultoras
referentes en España en la optimización
y gestión de costes y la implantación de
procesos para que las empresas puedan
ahorrar hasta un 20% en sus gastos
generales.
Unapredjenje poslovanja putem modernog kontakt centraBojan Jovic
Rezultati:
• Klijentima je omoguæeno kontaktiranje sa Delta Generali Osiguranjem putem nekoliko medija kanala ukljuèujuæi
telefon, e-mail i faks
• Obezbeðena dostupnost informacija 24 sata na dan, sedam dana u nedelji putem IVR sistema
• Kreirana baza podataka klijenata i potencijalnih klijenata sa moguænošæu arhiviranja i identifikacije poziva i sa
istorijom prethodnih poziva klijenata
• Uvedena nova usluga, jedinstvena u Srbiji, „Medic Call Center“ namenjena korisnicima privatnih zdravstvenih
osiguranja
La presentación contrasta las maneras adecuadas para poder prevenir la diabetes de la mejor manera posible, centrándose en aspectos como la alimentación, el ejercicio físico y el cuidado personal.
Der Mittelstand wird digital - Finden Sie heraus, wie sich Unternehmen zukunftssicher aufstellen. Der deutsche Mittelstand wird oftmals als rückständig und nicht innovationsbereit bezeichnet. Die Erfolgsgeschichten in dieser Sammlung zeigen, dass dies nicht der Fall ist. Ob Druckerhersteller, Lieferservice oder Fertigbauunternehmen – viele mittelständische Unternehmen befinden sich in der digitalen Transformation und gehen mit Salesforce den Schritt in die digitale Zukunft.
This video is presented by USEP's BSCS student Ann Juvie S. Papas under Mr. ND Arquillano as a partial fulfillment for Elective 4 -E-Commerce It talks about:
•Introduction to e-business and e-commerce
•E-commerce Fundamentals
•E-business Infrastructure
•E-environment
•Supply Chain Management
•E-marketing
•Customer relationship Management
•Change Management
•Analysis and Design: M-commerce
•Management of Mobile commerce services
•
Nextext specializes in creating products and solutions which enable businesses to deliver and bill for mobile services and content while eliminating all the technical and commercial complexities that are usually involved.
This video is presented by USEP's BSCS student Melissa B. Carpio under Mr. ND Arquillano as a partial fulfilment for Elective 4 -E-Commerce.
It talks about:
*Introduction to e-business and e-commerce
*E-commerce fundamentals
*E-business infrastructure
*E-environment
*Supply chain management
*E-marketing
*Customer relationship management
*Change management
*Analysis and design
*M-Commerce
*Management of mobile commerce services
Solutions Infini is the premier mobile messaging and mobile VAS provider in India. Go through our Corporate Profile to know more about our services, products and offerings.
Hybrid IP PBX telephone system is a new technology that will be launched in an ABZ Company.
A PBX is the device that carries calls through a network of trunk lines that do not allow calls to the outside audience directly.
Exnovation is a dynamic digital marketing agency that does not promise unrealistic results to attract new clients. Instead, Exnovation trusts its search engine optimization and marketing skills to drive new clients to our website. We don’t limit ourselves; our constant effort remains to explore our potential at every step possible.
Our professionals build custom websites and leverage several digital marketing services to assist companies of any size and industry. We work with you to provide customized internet marketing services and a plan that matches your business needs. We collaborate with you as an extension of your team that understands your marketing needs.
We focus on client relationships and results. We ensure to maximize your budget, so you receive the most Return on Investment. Take a look at the variety of services we offer and contact us to learn more about how we can help you in your business.
Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and entrepreneur, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
2. Mobilink GSM is a telecommunication service provider in Pakistan. Mobilink started
Mobilink is Pakistan’s leading cellular and Blackberry service provider. With more than
35 million subscribers.
operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA
Inc.
3. “To be the leading Telecommunication Services Provider in
Pakistan by offering innovative Communication solutions for our
Customers while exceeding Shareholder value & Employee
Expectations”.
5. E . Marketing or electronic marketing refers to the application of marketing
principles and
It is the process of marketing a brand using the Internet.
techniques via electronic media and more specifically the Internet.
6. Generate awareness for a brand
Stimulate interest/preference for a product or service
It is a tool capable of closing the sale by offering a "click here" button… the consumer
need never get out of their chair.
8. Home grown Epoint Systems Pte Ltd (ES) was assembled from the shared vision
of its founders
It help retail businesses to improve competitiveness by using leading edge
Windows-based applications effectively.
9. Siebel CRM Systems, Inc. was a software company principally engaged in
the design, development, marketing, and support of Customer Relationship
Management (CRM) applications.
By the late 1990s, Siebel Systems was the dominant CRM vendor, peaking
at 45% market share in 2002.
11. A type of relationship marketing in which, it is done for the loyalty and trust of the
customer.
It is basically a simple idea to treat different customers differently.
12. IVR: Interactive Voice Response
Adjusting customer inquires
Providing technical and other information
E-messaging to customers
Digital Agent of Mobilink
13. Mobilink implies IVR - short for Interactive Voice Response.
It is a technology that automates interactions with telephone callers options to callers.
IVR solutions have used pre-recorded voice prompts and menus to present information
and
14. Customers have the ability to get free maximum information about the product and
services
Internet also provide the other numerous links to other information sites to get useful
information from experts.
15. • The follow-up experience of service takes a partnering role in developing the market
research
• It will enable the business to capitalize on the preferences of the need of web custom
16. Communications management solutions help companies easily
create and centrally control all customer communications, including
transactional, on-demand and interactive documents.
It include any media, including print, fax, web, email or SMS
.
17. The digital agent of mobilink provides information to its customers
to make the service effective
19. A pull strategy involves motivating customers to seek out your brand in an active
process.It is a passive technique.
Customer will visit a site if it provides helpful and attractive contents and display
Advertising World is a non-commercial site that can guide the process of finding the
customer’s wish
21. Websites that allow customers to create their own individual Web pages.
Customized information can be efficiently delivered to the customers.
22. It is the simplest an least expensive tool to deal with repetitive customer question
Anything nonstandard requires an email.
23. Mobilink also receive online feedback of its customers through
website, facebook pages and other electronic Medias.
24. Push marketing helps e-marketers to promote their product/service information to online
shoppers or web browsers.
Sending e-mails to the relevant people
Obtaining the mailing list is the process of identifying target customers
Mailing list generation is done in companies by using agent technology and cookies as well
as by filling out questionnaires (by customers)
25. Push strategies includes :
E-mail and automated responses
Banners
Banner Swapping
Associated Ad Display Strategy
26. The way to advertise on the internet is to purchase e-mail.
Low cost
The ability to reach a wide verity of targeted audience.
It is most popular tool or customer service
27. Be customized to the target audience
Be customized to one-to-one targeted advertisement
The smaller the file size , the quicker it loads
28. It is the Direct link between one’s site to the other site
Ad space bartering
29. With a banner, a display may be organized independently of who reads
it and what is read.
30. Mobilink Utility Bill Payment Service
Go to any of your nearest Mobilink Customer Care Center, Mobilink Franchise or
Mobilink Utility Bill Payment Retailer along with your bill any pay your bill ithout
any problem
31. Mobilink, the pioneer of GSM Technology in Pakistan, brings Internet access combined
with telephony services that are exponentially better than the average dial-up.
It allowing easy and affordable access to get connected where conventional telephone
networks fail
33. Installs, maintains and operates the GSM Cellular Network.
It is also involved in planning and rolling out network expansion
It also includes :
Engineering Access Network (EAN)
Operations Access Network (OAN)
Operations Core Network (OCN)
Engineering Core Network (ECN)
Production and Deployment
Fiber Optics Operations
Technical Budget PMO and Operations
Technical Special Projects
Network Operations Center
Technical Logistics
Quality of Service
34. Enables secure and efficient information sharing to meet the
business needs. It facilitates conversion, storage, protection,
processing, transmission and retrieval of information