Mobilink is Pakistan's leading cellular and Blackberry service provider with over 35 million subscribers. It started operations in 1994 as the first GSM cellular provider in Pakistan. Mobilink uses e-marketing techniques like direct marketing, interactive voice response, and digital agents to engage customers and generate awareness of its brands and services. It employs both pull strategies like personalized web pages and FAQs as well as push strategies like email marketing and banners.

2.  Mobilink GSM is a telecommunication service provider in Pakistan. Mobilink started
 Mobilink is Pakistan’s leading cellular and Blackberry service provider. With more than
35 million subscribers.
operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA
Inc.

3. “To be the leading Telecommunication Services Provider in
Pakistan by offering innovative Communication solutions for our
Customers while exceeding Shareholder value & Employee
Expectations”.

4. Indigo (postpaid) Jazz (prepaid)
Jazba (prepaid)

5.  E . Marketing or electronic marketing refers to the application of marketing
principles and
 It is the process of marketing a brand using the Internet.
techniques via electronic media and more specifically the Internet.

6.  Generate awareness for a brand
 Stimulate interest/preference for a product or service
 It is a tool capable of closing the sale by offering a "click here" button… the consumer
need never get out of their chair.

7. 1. EPOINT
2. SIEBEL
E-SYSTEMS OF SOFTWARES APPLIED IN
MOBILINK

8. Home grown Epoint Systems Pte Ltd (ES) was assembled from the shared vision
of its founders
It help retail businesses to improve competitiveness by using leading edge
Windows-based applications effectively.

9. Siebel CRM Systems, Inc. was a software company principally engaged in
the design, development, marketing, and support of Customer Relationship
Management (CRM) applications.
By the late 1990s, Siebel Systems was the dominant CRM vendor, peaking
at 45% market share in 2002.

10. (TECHNIQUES)
1. DIRECT MARKETING (ONE TO ONE)
2. INDIRECT MARKETING

11.  A type of relationship marketing in which, it is done for the loyalty and trust of the
customer.
 It is basically a simple idea to treat different customers differently.

12.  IVR: Interactive Voice Response
 Adjusting customer inquires
 Providing technical and other information
 E-messaging to customers
 Digital Agent of Mobilink

13.  Mobilink implies IVR - short for Interactive Voice Response.
 It is a technology that automates interactions with telephone callers options to callers.
 IVR solutions have used pre-recorded voice prompts and menus to present information
and

14.  Customers have the ability to get free maximum information about the product and
services
 Internet also provide the other numerous links to other information sites to get useful
information from experts.

15. • The follow-up experience of service takes a partnering role in developing the market
research
• It will enable the business to capitalize on the preferences of the need of web custom

16.  Communications management solutions help companies easily
 create and centrally control all customer communications, including
transactional, on-demand and interactive documents.
 It include any media, including print, fax, web, email or SMS
.

17.  The digital agent of mobilink provides information to its customers
to make the service effective

18.  PULL E-Marketing Techniques
 PUSH E-Marketing Techniques

19. A pull strategy involves motivating customers to seek out your brand in an active
process.It is a passive technique.
 Customer will visit a site if it provides helpful and attractive contents and display
 Advertising World is a non-commercial site that can guide the process of finding the
customer’s wish

20. Pull strategy includes :
 Personalized web pages
 FAQs
 Online Feedback

21.  Websites that allow customers to create their own individual Web pages.
 Customized information can be efficiently delivered to the customers.

22.  It is the simplest an least expensive tool to deal with repetitive customer question
 Anything nonstandard requires an email.

23. Mobilink also receive online feedback of its customers through
website, facebook pages and other electronic Medias.

24. Push marketing helps e-marketers to promote their product/service information to online
shoppers or web browsers.
 Sending e-mails to the relevant people
 Obtaining the mailing list is the process of identifying target customers
 Mailing list generation is done in companies by using agent technology and cookies as well
as by filling out questionnaires (by customers)

25. Push strategies includes :
 E-mail and automated responses
 Banners
 Banner Swapping
 Associated Ad Display Strategy

26.  The way to advertise on the internet is to purchase e-mail.
 Low cost
 The ability to reach a wide verity of targeted audience.
 It is most popular tool or customer service

27.  Be customized to the target audience
 Be customized to one-to-one targeted advertisement
 The smaller the file size , the quicker it loads

28.  It is the Direct link between one’s site to the other site
 Ad space bartering

29. With a banner, a display may be organized independently of who reads
it and what is read.

30. Mobilink Utility Bill Payment Service
Go to any of your nearest Mobilink Customer Care Center, Mobilink Franchise or
Mobilink Utility Bill Payment Retailer along with your bill any pay your bill ithout
any problem

31.  Mobilink, the pioneer of GSM Technology in Pakistan, brings Internet access combined
with telephony services that are exponentially better than the average dial-up.
 It allowing easy and affordable access to get connected where conventional telephone
networks fail

32. Pakistan’s fastest mobile internet is also the most affordable, and it is right
here!

33.  Installs, maintains and operates the GSM Cellular Network.
 It is also involved in planning and rolling out network expansion
It also includes :
 Engineering Access Network (EAN)
 Operations Access Network (OAN)
 Operations Core Network (OCN)
 Engineering Core Network (ECN)
 Production and Deployment
 Fiber Optics Operations
 Technical Budget PMO and Operations
 Technical Special Projects
 Network Operations Center
 Technical Logistics
 Quality of Service

34. Enables secure and efficient information sharing to meet the
business needs. It facilitates conversion, storage, protection,
processing, transmission and retrieval of information