3. Our TEAM
Saad Tipu Sultan
Taimoor Zafar
Maheen Tabbasum
Rizwana Batool
Ch. Sandal Hassan
Usman Shoriza
Tayyab Mughal
4. In this Presentation
• Brief history
• Over View Of Ufone
• Hierarchy
• External Environment
• Stake Holder
• Leadership
• Planning & Decision Making
• Operations
• Control System
• Culture
• Recruitment & Selection Process
• Motivation and Reward System
• Ethics, Corporate Social Responsibility
• Brief Comparison with Competitors
5. Mobile Telephony in Pakistan
A Brief History
The Cellular Telephony began in
1990 in Pakistan, When PTA
(Pakistan Telecom Authority)
awarded two Licenses to Paktel
and Instaphone
PTA awarded first GSM License
( Global System for Mobiles) to
Mobilink in 1994.
CPP (Calling Party Pay) era
started in the year 2000.
6. Mobile Telephony in Pakistan
A Brief History
PTA awarded second GSM
License to ufone in 2001.
PTA awarded 2 more GSM
licenses to Telenor and
Warid in 2005.
China Mobiles acquired
Paktel in 2006 & launched
its services with the brand
name of Zong.
Instaphone winded up its
Operations in 2006
7. Mobile Telephony in Pakistan
A Brief History
MFS (Mobile Financial
Services) launched in 2013.
Bio Matrix system enforced
from June 2014
Currently there are 5 Mobile
operators – All GSM
networks, are operating in
Pakistan namely, Mobilink,
Ufone, Telenor , Zong and
Warid.
8. Brief Over View of Ufone
PTML launched its Cellular Operations under the
Brand Name of Ufone in 2001. It was wholly
owned by Govt. of Pakistan .
PTML Privatized in 2004 and its 26% shares were
purchased by Dubai’s Etisalat Group and now
managing ufone’s Operations.
Etisalat is a MNC that has several operations in
middle east , Asia and Africa.
Since Etisalat is managing operations of PTCL and
many middle east telecoms, therefore ufone have
Competitive Edge over its competitors and thus it
is providing very cost effective rates to Pakistani
users in Pakistan as well as roamers to Middle East.
Ufone is being liked & appreciated by Pakistani
nation due to its innovative services, economical
rates & hilarious marketing campaigns.
9. Hierarchy
ETISALAT BOARD
PRESIDENT & CEO ufone
CHIEF
STRATEGY
OFFICER
CHIEF
TECHNICAL
OFFICER
CHIEF FINANCE
OFFICER
CHIEF
COMMERCIAL
OFFICER
CHIEF ADMIN &
HR OFFICER
CHIEF
INFORMATION
SVCS OFFICER
10. External Environment
• Pakistan Telecom Market is very competitive /
volatile market
• All of companies are Agile in their market response
or they loose their market share.
• Telecom is playing major role in Pakistan’s economy.
Its market size is Rs. 400+billion per annum.
12. Leadership
• Ufone Leadership has Five main characteristics:
– Clear , Effective, Accurate and Quick
Communication
– Letting People take Initiatives – Empowerment
– Harmony and Cohesiveness in Cross Functional
Teams – Purpose & Ownership
– Fun at Work – calmness and diligence even under
pressure
– Sharing is Caring – Ufone Family
13. Corporate Strategy
• Our vision is to expand our services to every single
city of Pakistan, Ufone seek to create our own future
and in the process evolve and grow along side
evolution and growth of our team members.
Mission Statement
• To be the mobile network of choice
14. Planning & Decision Making
Reports are the Breakfast of Champions!!
All the Planning & Decision making at Ufone is always based
upon analysis of various reports
15. Planning & Decision Making
• Ufone Management Prepare 2 plans every year.
• Plan # 1:
– This is 5 year plan, submitted every year to Etisalat
Board for budgeting. This is been reviewed in board
meeting every six month.
• Plan # 2 :
– This is yearly plan, submitted by chief officers to CEO
Ufone and he submitted a consolidated plan for the
year to the board. This been reviewed by the CEO in
monthly/weekly meetings. And every quarter by the
board.
17. Control Systems
• SAP has been enforced since 2010 and almost all processes
been controlled according to the pre-defined guidelines /
policies, therefore chances of human error is rare.
• Internal Audit Department is vigilantly monitoring all the
activities and seek clarification from departmental head as
and when required. Internal Audit is directly reporting to
CEO.
• Periodic Reporting is essential part of daily routine.
18. Culture
Ufone is a dynamic organization with an equally empowering culture
that allows people to make the most of their skills, personality and
career
Teamwork: Ufone work together to get the job done.
Creativity: Ufone seek creativity and outside the box thinking
Empowerment: Ufone enable its people to make decisions with
responsibility which increases loyalty and fosters ownership.
19. Recruitment & Selection
Process
• Ufone Advertise vacancies through Newspapers,
LinkedIn and Head Hunters
• Ufone HR evaluates applications & CVs and then
short listed candidates called for written Tests
• Successful candidates are called for Interview by the
Panel consist of HR and concerned department’s
representative.
• Successful candidate got hired
20. Motivation and Reward System
• Ufone is working in a highly competitive environment
and therefore they pay for performance.
• Ufone employees performance is gauged twice a year
through mid year and annual appraisals
• All the increments, promotions and yearly bonus are
based upon the appraisals’ evaluations.
• Training need Analysis is part of performance appraisals
and employees are being trained through LUMS, PIM,
Harverd, Insead, MIT etc.
• High performing employee are awarded “Employee of
the Month Award”
21. Communication
• Internal Communication
– All policies and procedures pertaining to work are
available through IS system
– Any update is informed through email
– CEO along with EMT (Executive Management
Team) meet the Employees every quarter to
abreast and discuss employee over the current
affairs, strategy etc.
22. Communication
• External Communication :
– Government Relation department to deal with
Govt. department
– Marketing communicates its Product offerings
through TVCs, Print media, Hoardings, Radio
channels, Event management, etc.
– Sales through Sales Channels.
– Customer Services through HelpLine.
23. Ethics, Corporate Social
Responsibility
• Ufone assumes its Corporate Social Responsibility
and take active part in social growth and
environment friendly activities.
• Ufone donate generously towards IDPs, flood hit
areas, Earth Quick hit areas and in education sector.
