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Marketing analysis telenor pk

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Gulfaraz Gilgiti
Gulfaraz Gilgiti

Telenor is the 3rd largest mobile operator in Pakistan, with over 10.7 million customers since launching in 2005. It offers various prepaid and postpaid packages at competitive prices, along with popular services like GPRS/WAP, MMS, and caller features. Telenor has a coverage network in 1,247 cities through company-owned, franchisee, and retail outlets. It undertakes marketing campaigns including billboards, print/digital media, and social initiatives. While currently the 3rd largest, Telenor is pursuing an aggressive growth strategy through network expansion and innovative packages and services to become the leading operator in Pakistan.

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Telenor in Pakistan ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
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Prepaid ,[object Object],Friends & Family 3 Paisa Telenor to Telenor 4 Paisa Telenor to other networks 5 Paisa SMS Rs:1 International SMS Rs:5
Prepaid ,[object Object],Friends & Family 45 Paisa Telenor to Telenor 75 Paisa Telenor to other networks 95 Paisa SMS Rs:1 International SMS Rs:5
Prepaid ,[object Object],Friends & Family 45 Paisa (per sec Telenor to Telenor 75 Paisa (per sec) Telenor to other networks 95 Paisa (per sec) SMS Rs:1 International SMS Rs:5
[object Object],* Rs. Per minute Postpaid Plan-1 Plan-2 Plan-3 Plan-4 Monthly Line Rent 250 500 1000 1500 On Net 1.50 1 0.8 0.6 Off Net 2.5 2.25 2 1.75 Friends & Family 1.00 0.80 0.60 0.40 SMS On Net 0.50 0.50 0.50 0.50 SMS Off Net 1.00 1.00 1.00 1.00
 
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[object Object],Prepaid On Net 75 Paisa 99 Paisa 75 Paisas 90 Paisa Off Net 95 Paisa 99 Paisa Re. 1.25 Re. 1.25 F & F 45 Paisa 45 Paisa 50 Paisa 75 Paisa SMS On Net Re. 1.00 50 Paisa 63 Paisa Re. 1.00 SMS Off Net Re. 1.00 Re. 1.00 Re. 1.25 Re. 1.50
[object Object],Postpaid Monthly Line Rent Rs. 1500 Rs. 999 Rs. 4000 Rs. 1500 On Nets 60 Paisa 40 Paisa Free 60 Paisa Off Net Re. 1.75 90 Paisa Re. 1.35 F & F 40 Paisa 25 Paisa Free N/A SMS On Net 50 Paisa 50 Paisa - 50 Paisa SMS Off Net Re. 1.00 Re. 1.00 - Re. 1.50
 
Market Share
Growth Rate
Cash Cows Dogs BCG Matrix Question Marks Stars Relative Market Share High Low Market Growth Rate Low High ?
 
 
 
 
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Questions???
 
 
 
 

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