The document discusses Telenor's operations in Pakistan. It provides details on Telenor's vision of helping customers through easy to use services and keeping promises. It also discusses Telenor's brand, focusing on being customer centric and continuously innovating products and services to meet changing customer needs. Finally, it summarizes Telenor's market segmentation targeting different groups like youth, women, and corporate customers with tailored products and packages.

1. Group Members CONSUMER BEHAVIOR
Ahmed Ali, Saeed Akhtar BRAND: TELENOR
Mirza Nadeem Baig & Dr. Owais
Group Members CONSUMER BEHAVIOR
Ahmed Ali, Saeed Akhtar BRAND: TELENOR
Mirza Nadeem Baig & Dr. Owais
..
20017 - 2010 1Hamdard University Students

2. Telenor History
• Telenor Pakistan is 100% owned by Telenor and
adds on to its operations in Asia together with
Thailand, Malaysia and Bangladesh.
• Telenor Pakistan launched its operations in March
2005 as the single largest direct European
investment in Pakistan, setting precedence forinvestment in Pakistan, setting precedence for
further foreign investments in the telecom sector.
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3. Vision & ValueVision & Value
Our vision crystallizes our customer focus as the cornerstone of everything we do. Our values
describe what behaviors are necessary to realize that vision. Our corporate responsibilitydescribe what behaviors are necessary to realize that vision. Our corporate responsibility
mindset ensures that our vision and values nurture social concern and help us create shared
value.
Vision
Our vision is simple: We're here to help
We exist to help our customers get the full benefit of communications services in their daily
lives.
The key to achieving this vision is a mindset where every one of us works together: Making it
easy to buy and use our services. Delivering on our promises. Being respectful of differences.
Inspiring people to find new ways.
believe loyalty has to be earned.20017 - 2010 3Hamdard University Students

4. Core Values
Make it Easy
We're practical. We don't complicate things. Everything we produce should be easy to understand and use.
Because we never forget we're trying to make customers' lives easier.
Keep Promises
Everything we set out to do should work, or if it doesn't, we're here to help. We're about delivery, not over
promising, actions not words.
Be Inspiring
We are creative. We strive to bring energy to the things we do. Everything we produce should look good,
modern and fresh. We are passionate about our business and customers.
Be Respectful
We acknowledge and respect local cultures. We do not impose one formula worldwide. We want to be a
part of local communities wherever we operate.
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5. TELENOR BRANDTELENOR BRAND
“Here to Help”“Here to Help”
* For 150 years, Telenor has pioneered communication technology.
* Telenor is a major worldwide player, but have the same single focus: helping people to communicate.* Telenor is a major worldwide player, but have the same single focus: helping people to communicate.
* Logo is a symbol of movement and change.
* Telenor is committed to make it easy for customers to get what they want, when they want it.
* We will keep promises and deliver what we say.
* We will innovate to deliver fresh ideas, and as a global player we respect our customers and their local
cultures wherever we operate.
* Telenor Group is united to help our customers get the full benefit of communication services in their daily
lives. In simple words, we’re here to help.
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6. The Brand:The Brand:
At the heart of brand is logo -- a symbol of balance, movement and change.
It represents philosophy of innovation and democratic process.It represents philosophy of innovation and democratic process.
Of course a brand is much more than just a logo – it is a set of ideas, a way of doing
things and a measure of behavior.
Our brand is truly customer centric. We believe in understanding our customers’
needs -- which are changing constantly -- driving us to continuously innovate in our
products and services.
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7. CUSTOMER
A VIEW OF FOUR P’s IN TELENOR
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8. CUSTOMER
A VIEW OF FOUR P’s IN
TELENOR
1-Product – Customer1-Product – Customer
Solution.
Our brand is truly customer centric. We
believe in understanding our customers’
needs -- which are changing constantly -needs -- which are changing constantly -
- driving us to continuously innovate in
our products and services.
2-Price - Cost.
(i) Pre-paid.
(ii) Post-paid.
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9. Pre-Paid:
Telenor Talkshak.
Telenor Azadi.Telenor Azadi.
Easy Load.
Scratch Card.
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10. Post-Paid:
(i) Persona Consumer.(i) Persona Consumer.
(ii) Persona Business.
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11. 3-Place - Convenience.3-Place - Convenience.
Easy availability (Where to buy).
Coverage.
Mobile Number Portability.
Easy life & a lot of fun.
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12. 4-Promotion – Communication.4-Promotion – Communication.
(i) Visual Identity.
(ii) TV Commercials.
(iii) Bill Boards.
(iv) Print Adds.
(v) The Telenor Brand Anthem.20017 - 2010 12Hamdard University Students

13. Market Segments
• Segmentation is the process of dividing the• Segmentation is the process of dividing the
total market for a good or service into several
smaller, internal homogeneous groups. Since
Telenor is a customer oriented and quality
driven company, it segments its market on the
basis of various different dimensions.
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14. Market Segmentation & Product
Positioning
Market Segment Product
Youth/ Students Djusice/TalkShak
Women TalkShak
Financially Constraint TalkShak/ Talenor Azadi
Corporate Persona Business
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15. ENVIRONMENT:
1-Culture.
2-Subculture.
3-Social Class.
4-Social Group.
5-Family.
6-Friends.
7-Others ( Opinion Leaders).
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16. 1-Culture.1-Culture.
Khuddar Pakistan
Khuddar Pakistan is Telenor Pakistan's flagship corporate responsibility
initiative. With Khuddar Pakistan, we want to make a difference in the lives of
our fellow persons with disabilities by addressing the challenges they face.20017 - 2010 16Hamdard University Students

17. 2-Subculture.
Telenor is catering different cultures of Pakistan
(i.e providing news in local languages like
Panjabi, Sindhi & Pushto.
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18. 3-Social Class.
Telenor is catering different
classes.
(1) Persona Customer – Upper Upper
& Upper Lower class.& Upper Lower class.
(2) Persona Business – Upper Middle
class.
(3) Telenor Talkshak & Azadi – Middle,
Working class aswell as lower class.
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19. 4-Social Group.
(i)Youth.(i)Youth.
(ii)Elderly.
(iii) Islamic Services (786)20017 - 2010 19Hamdard University Students

20. 5-Family.5-Family.
Telenor has offered packages which are targeting specially
friends and families.
-Friends and Family Package.
-Telenor Talkshak.20017 - 2010 20Hamdard University Students

21. 6-Friends & 7-Others
(Opinion Leaders)
* Many packages for friends &
Family are available in Telenor.
* Telenor initially used Ali Zafar* Telenor initially used Ali Zafar
as their Brand Embassedor and
now are usin Ainy. Both are
working as an opinion leaders.
Li Zafar is Famous in Boys and
Ainy is famous in Girls.
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22. Competition
Telenor Pkistan had a market share of 20% parox
Five othe mobile oeratiors in Pakisan
– Mobilkink
– Ufone– Ufone
– Warid
– Zong
– Instaphone
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23. Compaction Compression
Parameters Mobilink Telenor
Product Life Cycle Maturity Growth
Market Share % 37% 20%
Coverage 2300 location 2500 location
Product Portfolio Jazz Octane, Mobilink
Indigo, Ladies First
Persona, TalkShawk,
Telenor Azadi, Djuice
Customer Base 305 million 165 million
Marketing Operation Excellent Good
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