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GERRY McGOVERN: Better Connected Live 2016
- 1. Embedding digital culture Gerry McGovern customercarewords.comMay 24, 2016
- 7. 2012: The Irish property market is still in freefall, according to the ratings agency, Moody’s, which is predicting house prices will fall a further 20%
- 8. 0% 40% 100% 100% 60% 100% 230% 350% 480% 535% 0% 30% 40% 50% 60% 75% 100% 130% 220% 300% 0% 10% 20% 30% 50% 75% 95% 105% 110% 115% 3% 6% 9% 12% 15% 18% 21% 24% 28% 32% 0% 3% 6% 9% 12% 15% 18% 21% 24% 27% 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 HOW THE TOP 1% BECAME THE 1% CEO Pay S&P 500 Corp Profits Worker Pay Inflation CEO PAY WORKER PAY, INFLATION STOCK MARKET PROFITS TYPE INCREASE CEO PAY 535% STOCK MARKET 300% PROFITS 115% WORKER PAY 32% INFLATION 28%
- 10. PREDI CTABILITY
- 13. COMPLEXITY 2015
- 15. Religious belief in Britain Source: newsbatch.com
- 19. 19© Customer Carewords Ltd. customercarewords.com 0% 10% 20% 30% 40% 50% 60% 70% 80% 2000 2005 2010 2015 Me & My Friends Vs Organizations Me & My Friends Organizations Source: Pew, Edelman, Gallup, Eurobarometer
- 20. 80% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Companies Customers A “Superior” Customer Experience? Brad Tuttle, Customer Service Hell, 2011. Y E S yes
- 21. 5% 95% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No A seamless customer experience? Source: Economist Intelligence Unit , 2015
- 23. “Every video did worse than every image”
- 25. DONATE NOW PLEASE DONATE WHY DONATE? DONATE AND GET A GIFT CONTRIBUTE
- 34. “We made the new platform 60% faster and this resulted in a 14% increase in donation conversions.”
- 35. “By the end of the campaign our 240 a/b tests lifted the donation conversion rate by 49%!” $250 MILLI ON
- 36. 36© Customer Carewords Ltd. customercarewords.com @gerrymcgovern
- 37. 37© Customer Carewords Ltd. customercarewords.com +353 87 238 6136 @gerrymcgovern gerry@customercarewords.com Thank you customercarewords.comWWW.