This document discusses PTCL, the largest telecommunications company in Pakistan. It provides an overview of PTCL, including its products and services, competitors, suppliers, and SWOT analysis. It also describes PTCL's vision, mission, marketing mix involving the 4Ps, distribution process, and relationship management approach including serving internal and external customers.

2. Group Members
Sardar Sikander Ali Raza
Saffi Mehmood Tajammul Farooq

4. Introduction
 Largest telecommunication company
 Holds the status of backbone for country's
 Company consists of around 2000 telephone exchanges across country
providing largest fixed line network. GSM, CDMA and Internet are other
resources of PTCL
 Government of Pakistan retained 62% of the shares while the remaining 12%
are held by the general public.
 Profits till 31 March 2013 are 2,916,318,000

6. Vision
To be the leading Information and Communication Technology Service Provider
in the region by achieving customer satisfaction and maximizing
shareholders' value'.
Mission
To provide a learning environment and tools to help our customers reach
their full potential.

9. Products & Services
PTCL Landline Vfone
Smart TV Pakistan Package
Calling Cards Phone and Net
Conference call Identical number service
Broadband
Broadband Pakistan
Evo wireless
Web hosting
Dial up internet
Dialup vfone

16. Competitors Of PTCL
Mobilink
Telenor
Warid
Wateen
Naya Tel

17. Implementation of ERP
Oracle based Accounting system
Computerized record of all employees
Computerized record of traffic relating to local, NWD and International
calls help management in Network Planning, Call Routing and pricing.
ERP (SAP based), restructuring, B& CC etc.

18. Suppliers
 Input TIP from Haripur
 Internal inputs also from Siemens, Erricson
 Huawei out door
 Optical fiber system from Z-T china including DSL facility
 Alcatel
 NEC
 J.S telecom
 ZTE

19. SWOT

20. Strength
PTCL enjoy monopoly
State of the Art International Gateway Exchanges & Satellite Earth
Stations
large earnings
good quality international connectivity
Customer Base of over 4 million
Government support

21. Weakness
Image – Government organization
Image – Lack of customer focus
Image – Outdated people and technology (perception)
Lack of aggressive marketing
Lack of customer services
Ambiguous management style
Lack of corporate culture

22. Opportunity
Growth in telecommunication industry
More aware and technology understanding
Market open for more number of products
Introduce High Value Added Products
Time to establish brand loyalty

23. Threats
Exposure to market competition
Migration to Cellular Networks
Ability to Attract & Retain Quality Professionals

24. BCG Matrix

25. MARKETING MIX OF PTCL

26. Product
IN Based Value Added Service
 Internet facility
 0800 80800 Toll Free
 Customer services center
 Basic Services (PSTN Lines)
 Package of seven special services
 Digital communication all around the world
 PTCL Calling Cards Domestic & International
 Premium Rate (0900) & Virtual Private Network Service.
 Voice
 Data & Video
 Voice Messaging Service (VMS)

27. Value Added Service
 Digital Subscriber Loop (DSL).
 Universal Access Number (UAN).
 Voice Mail & Messaging Services.
 Calling Line Identification (CLI) service.
 Digital features like Call Waiting, Call Transfer etc.
 Universal Internet Number (UIN) - for ISP's Licensed only).
 Local/Domestic/International Leased bandwidth and point to point leased
lines.

28. Pricing Strategy

29. Placement Strategy & Promotional Strategy
uses different media for promotion like
Print Media
Newspapers
Electronic Media
Local cables
Radio
Internet
Brochure
Bill Boards

30. Process
PTCL follow easy process for any value added services or if
subscribed to the new package

32. Distribution Process EVO
PTCLHead
Quarter
(Warehouses)
PTCLCSC/OSS
Exchanges
Customer
PTCLHead
Quarter
(Warehouses)
Franchise Sub
Dealers
Customers
Distribution of EVO through Direct Sales Point
Distribution of EVO through Indirect Sales Point
Supplier
Supplier

33. Relationship Management

34. Main Feature at PTCL
 Providing 24/7 call centre and technical support.
 Calling customers and getting their feedback.
 Customer care department that could be reached through emails
 Providing personalized account details that customer’s could check at
any time.
 Online Complaint Registering System
 Online Billing and Payment Option

35. Internal Customers
Competitive Pay
Secure Working Environment
Employee Empowerment
Career Opportunities:
Discounted Offers