Telenor is a Norwegian telecommunications company established in 1885 as Telegrafverket. It operates mobile networks in 13 countries worldwide and has 164 million subscribers. Telenor Pakistan provides mobile, fixed line, and broadcast services across more than 3000 cities and towns via over 5000 cell masts. It launched 3G services in Pakistan and has invested over $2.3 billion in the local economy. Telenor's vision is to empower societies through digital connectivity.

1. History of Telenor:
Stated in 1885.
Started as government institute with name” Telegrafverket”.
In 1995 it changes its name as Telenor.
Providing services in 13 Countries worldwide7th largestmobile operator in the
world.
164 million subscribers in the world.

2. INTRODUCTION TO TELENOR:
Telenor is Telecommunication Company of Norway.
It provides its services infield of communication in
form of following three products:
1. Mobile Operations (Connections)
2 . F i x e d L i n e
3 . B r o a d c a s t
Coverage of World:
1) Bangladesh
2) Bulgaria
3) Myanmar
4) Denmark
5) Finland
6) Hungary
7) India
8) Malaysia
9) Montenegro

3. 10) Pakistan
11) Serbia
12) Sweden
13) Thailand
14) Ukraine, Russia, Italy and other countries
Vast coverage:
Telenor covers a total of coveragearea in more than 3000 cities, towns and
highways throughoutPakistan, making it the 2nd largestGSM serviceprovider in
Pakistan. Telenor Pakistan has more than 5,000 cell masts throughoutPakistan,
making it the 2nd largest network in Pakistan. Ithas GPRS service and EDGE and
3G service across its network in Pakistan. Telenor has a strategic alliance with
Nokia Siemens Networks, Huawei, Alcatel-Lucent, for expansion in Pakistan.
Telenor currently has these dialing codes, 0342, 0343, 0344, 0345, 0346, 0347,
and 0350.
Third Generation Services:
Telenor have 5MHZ Band of 3G in Pakistan. Telenor Pakistan User Will
Enjoy 3G services after a Few Days of Auction of Spectrum of 3G
License due to it’s ready to 3G Network. It’s Pakistan Largest 3G
Network and Growing continually.
Introduction of Telenor Pakistan:
Telenor Pakistan has invested over US$2.3 billion in the local economy
so far. It acquired a GSM license in 2004 and began commercial
operations on March 15, 2005.
Our Vision:
Empower societies:
We provide the power of digital communication, enabling everyone to
improve their lives, build societies and secure a better future for all.
Our vision to empower societies is a clear call to action. We bring vital
infrastructure, new services and products that stimulate progress,
change and improvement.

4. Our Mission:
We’re here to help our customers
We exist to help our customers get the full benefit of being connected.
Our success is measured by how passionately they promote us.
Our Values:
Our values serve as a guide for our everyday work. They describe how
we should serve our customers and work together as colleagues.
Be respectful:
We acknowledge and respect local cultures and want to be a part of
local communities wherever we operate.
Keep promises:
We’re about delivery, not overpromising. We’re about actions, not
words.
Make it easy:
We don’t complicate things. Everything we produce should be easy to
understand and use.
Be inspiring:
We find new ways to improve and create value.
Telenor Pakistan Products:
 Djuice.
 Talks-shawk.
 Postpaid.

5. SWOT ANALYSIS OF TELENOR:
What are the strengths, weakness, opportunities and threats faced by
Telenor Pakistan? How can they increase their market share in Pakistan
Cellular Industry?
Strengths of Telenor:
 Network Quality &Coverage.
 Very Strong Financial Strength’s.
 Pakistan First and Largest 3G network.
 Contract with Nokia Siemens & Huawei, ZTE.
 Brand Image of Quality.
 Better Customer relationship than competitors.
 Good packages according to the target market.
 Extra Features and services.
 Management is rational and understanding the situation.
 Easy paisa E- commerce.
 Location Telling BTS.
Weakness of Telenor:
 Less experienced employees than competitors.
 “Seth Organization”.
 Not able to capitalize on start.
Opportunities of Telenor:
 Telenor Pakistan developing market.
 Extension to overseas.
 Low Cellular market penetration.
 IMEI number System.
 Telenor Pakistan converted it’s All Tower in to Solar Power to Save
the Energy.
 More customers on newer products introduced.

6.  Mobile Number Portability.
 New Launches for Attract the Customer.
 Easy Load.
Threats of Telenor:
 Unstable political Conditions.
 MNP Mobile Number Portability.
 Wireless Technology at Boom.
 Propagandas attacking.
 New companies entrance in the telecommunication market.
 High Public Expectations.
BCG for Telenor