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Webinar “Enhancing Adoption of AI in Agri-food:
a Path Forward”
Introduction by Cor Verdouw, Wageningen University & Research
June 18, 2024
2
What AI are we talking about?
Gartner hype cycle AI 2022
https://www.gartner.com/en/articles/what-s-new-in-artificial-intelligence-from-the-2022-gartner-hype-cycle
Rapid uptake ChatGTP
3
netscribes.com/chatgpt-4-a-near-to-perfect-ai-powered-digital-assistant
Adoption of generative AI
4
Compatibility
•How well does this
innovation fit with
existing values, needs,
and past experiences?
Trialability
• Can you experiment
with it on a limited
basis?
Relative
Advantage
•In what way is this
innovation better than
the alternatives?
Observability
•Are its benefits visible to
others? If someone else
is using the innovation,
can I see it being used?
Simplicity /
Complexity
•Is it easy to understand
and use?
Perception/ expectation
counts for adoption!
Rogers, Everett M. (1962). Diffusion of innovations (1st ed.). New York: Free Press of Glencoe.
Crossing the AI adoption chasm!
5
Geoffrey A. Moore, Crossing the Chasm, Marketing and Selling High-Tech Products to
Mainstream Customer (revised edition), HarperCollins Publishers, New York, 1999
visionairies pragmatists
 Showcase industry-
specific applications!
 Understandable / explainable
 Easy to use
 Clear business case
 Proven, recommended by
respected peers
 …
 Address the concerns!
 Reliability
 Security and privacy
 IP/copyright issues
 Labour impact
 Ethical issues
 …
 Ensure a robust data
foundation and a
seamless integration
Webinar “Enhancing Adoption of AI in Agri-food:
a Path Forward”
Introduction by Cor Verdouw, Wageningen University & Research
June 18, 2024

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Enhancing Adoption of AI in Agri-food: Introduction

  • 1. Webinar “Enhancing Adoption of AI in Agri-food: a Path Forward” Introduction by Cor Verdouw, Wageningen University & Research June 18, 2024
  • 2. 2 What AI are we talking about? Gartner hype cycle AI 2022 https://www.gartner.com/en/articles/what-s-new-in-artificial-intelligence-from-the-2022-gartner-hype-cycle
  • 4. Adoption of generative AI 4 Compatibility •How well does this innovation fit with existing values, needs, and past experiences? Trialability • Can you experiment with it on a limited basis? Relative Advantage •In what way is this innovation better than the alternatives? Observability •Are its benefits visible to others? If someone else is using the innovation, can I see it being used? Simplicity / Complexity •Is it easy to understand and use? Perception/ expectation counts for adoption! Rogers, Everett M. (1962). Diffusion of innovations (1st ed.). New York: Free Press of Glencoe.
  • 5. Crossing the AI adoption chasm! 5 Geoffrey A. Moore, Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream Customer (revised edition), HarperCollins Publishers, New York, 1999 visionairies pragmatists  Showcase industry- specific applications!  Understandable / explainable  Easy to use  Clear business case  Proven, recommended by respected peers  …  Address the concerns!  Reliability  Security and privacy  IP/copyright issues  Labour impact  Ethical issues  …  Ensure a robust data foundation and a seamless integration
  • 6. Webinar “Enhancing Adoption of AI in Agri-food: a Path Forward” Introduction by Cor Verdouw, Wageningen University & Research June 18, 2024

Editor's Notes

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  2. Start: technology is hyped, applications not always clear yet End: focus on applications, technology not always clear (for users) Embedded AI, part of product/service For example: in a sorting machine or robot Generative AI for office automation
  3. https://ai.plainenglish.io/chat-gpt-achieving-100-million-users-in-just-2-month-a-deep-analysis-a453e6f85acf https://www.netscribes.com/chatgpt-4-a-near-to-perfect-ai-powered-digital-assistant/
  4. “"Overall, to market to pragmatists, you must be patient. You need to be conversant with the issues that dominate their particular business. You need to show up at the industry-specific conferences and trade shows they attend. You need to be mentioned in articles that run in magazines they read. You need to be installed in other companies in their industry. You need to have developed applications that are specific to their industry. You need to have partnerships and alliances with the other vendors who serve their industry. You need to have earned a reputation for quality and service.” "For actual chasm crossing applications have a huge advantage. That is because disruptive innovations are more likely to be championed by end users than by the technology professionals that operate the current infrastructure. Applications are what an end user sees… And if the application fixes a broken, mission-critical business process, they can insist on its deployment in spite of an IT department's reluctance… To accelerate the adoption of platforms, then, vendors must clothe them in applications clothing. That is, they must tie them directly to an application in order to gain the end-user sponsorship necessary to secure a beachhead.”
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