The document provides information about Mobilink, the first GSM cellular service provider in Pakistan. It discusses Mobilink's background, mission, vision, values, organizational structure, product lines including prepaid and postpaid plans, value added services, marketing strategies, and corporate social responsibility initiatives. Mobilink has over 4,500 employees and 28.24 million customers as of March 2009.
MOBILINK EXPLAINS THE NEW BRAND AS A MEANS OF COMING TOGETHER AS “BEING ONE.”
They talk about the big idea offering a better day to the customers through their services which is what led them to coming up with the concept of Har Dil Har Din. “As an outcome of ‘Being One,’ our brand benefit aims at offering ‘a better every day’. As far as the red color is concerned, it is very prominent and should outstand among others. Their new website www.mobilinkgsm.com gives a very clean look and is well categorized. The objective is to become a youthful brand. That’s why the clean, fresh and youthful look which does not mean that we have done away from cultural values. You will see all Urdu communication of this campaign in the rural side.
WHY RED?
The color red, so synonymous with Jazz has been carried forward to add continuity to the transition. On top of that, it is vibrant, youthful and makes the brand stand out in the cluttered market.
MOBILINK PORTFOLIO
BRAND PORTFOLIO:
Mobilink had already launched a total of 7 brands within its JAZZ portfolio alone. Jazz which was already a sub brand within the Mobilink portfolio had consumer segment brands like Octane and Jazz easy, jazz budget, jazz one and jazz jazba.
FLANKER:
Attack the market competitor’s flank. Jazz one, jazz budget are two packages who are the flanker of Mobilink and attacking the other competitors.
CASH COW:
• Jazz Ladies First
• Mobilink Indigo
Jazz Ladies First and Indigo is in cash cow because these two packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment.
LOW END ENTRY LEVEL:
At low level entry level is jazz one, jazz budget, jazz jazba because it is not much expensive to use or change the package from existing package. At the moment when customer purchase sim these 3 packages are be default activated on sim. After the satisfaction on these packages customer may purchase a high price package or may be convert to postpaid.
HIGH END ENTRY LEVEL:
Mobilink Indigo at high entry level because it has to be charged high when getting a new number of postpaid customer needs to pay security deposit to get the new sim of postpaid connection.
BRAND HIERARCHY
CORPORATE BRAND:
Mobilink is the corporate brand.
FAMILY BRAND:
All packages lying under the umbrella of Mobilink is family brand of mobilink.
INDIVIDUAL BRAND
Prepaid and postpaid are the individual brands of mobilink.
MODIFIER BRAND
It comprises under the each individual brands because each package identifies with its own modifier or you may say name. Like Mobilink Indigo, Mobilink jazz jazba etc.
Zong 4G China Mobile Strategic Management Term Report 2017 waleedmoon2
Analysis of Zong in Telecommunication Industry of Pakistan including
Pest Analysis
Poter 5 Model
Gneric Strategy
Internal Factor Evaluation
External Factor Evaluation
Business Project Report on Nishat Textile Mills PakistanMuhammad Shahid
This is a complete Business Project Report of the Nishat Textile Mills Pakistan including Organization Introduction, Industry Introduction, Industry Analysis, Market Analysis, Pest Analysis, Environmental Analysis, SWOT Analysis.
MOBILINK EXPLAINS THE NEW BRAND AS A MEANS OF COMING TOGETHER AS “BEING ONE.”
They talk about the big idea offering a better day to the customers through their services which is what led them to coming up with the concept of Har Dil Har Din. “As an outcome of ‘Being One,’ our brand benefit aims at offering ‘a better every day’. As far as the red color is concerned, it is very prominent and should outstand among others. Their new website www.mobilinkgsm.com gives a very clean look and is well categorized. The objective is to become a youthful brand. That’s why the clean, fresh and youthful look which does not mean that we have done away from cultural values. You will see all Urdu communication of this campaign in the rural side.
WHY RED?
The color red, so synonymous with Jazz has been carried forward to add continuity to the transition. On top of that, it is vibrant, youthful and makes the brand stand out in the cluttered market.
MOBILINK PORTFOLIO
BRAND PORTFOLIO:
Mobilink had already launched a total of 7 brands within its JAZZ portfolio alone. Jazz which was already a sub brand within the Mobilink portfolio had consumer segment brands like Octane and Jazz easy, jazz budget, jazz one and jazz jazba.
FLANKER:
Attack the market competitor’s flank. Jazz one, jazz budget are two packages who are the flanker of Mobilink and attacking the other competitors.
CASH COW:
• Jazz Ladies First
• Mobilink Indigo
Jazz Ladies First and Indigo is in cash cow because these two packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment.
LOW END ENTRY LEVEL:
At low level entry level is jazz one, jazz budget, jazz jazba because it is not much expensive to use or change the package from existing package. At the moment when customer purchase sim these 3 packages are be default activated on sim. After the satisfaction on these packages customer may purchase a high price package or may be convert to postpaid.
HIGH END ENTRY LEVEL:
Mobilink Indigo at high entry level because it has to be charged high when getting a new number of postpaid customer needs to pay security deposit to get the new sim of postpaid connection.
BRAND HIERARCHY
CORPORATE BRAND:
Mobilink is the corporate brand.
FAMILY BRAND:
All packages lying under the umbrella of Mobilink is family brand of mobilink.
INDIVIDUAL BRAND
Prepaid and postpaid are the individual brands of mobilink.
MODIFIER BRAND
It comprises under the each individual brands because each package identifies with its own modifier or you may say name. Like Mobilink Indigo, Mobilink jazz jazba etc.
Zong 4G China Mobile Strategic Management Term Report 2017 waleedmoon2
Analysis of Zong in Telecommunication Industry of Pakistan including
Pest Analysis
Poter 5 Model
Gneric Strategy
Internal Factor Evaluation
External Factor Evaluation
Business Project Report on Nishat Textile Mills PakistanMuhammad Shahid
This is a complete Business Project Report of the Nishat Textile Mills Pakistan including Organization Introduction, Industry Introduction, Industry Analysis, Market Analysis, Pest Analysis, Environmental Analysis, SWOT Analysis.
A snapshot of the Radio Industry – May 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of May 2017. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on the share of FM channels, share of each genre and ad-spend split over the time slots.
Data Source: MediaMiles
Analysis by: Winning Solutions
Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 which is updated on monthly basis with Ad-Ex data collection. We cover over 5000 permanent structures and over 4500 pole signs twice a month every month. The market rates are updated and reviewed every month and aligned with average market rates for each road, section, location as well as site.
A snapshot of the Radio Industry – September 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of September 2017. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on the share of FM channels, share of each genre and ad-spend split over the time slots.
Data Source: MediaMiles
The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of spending in the Outdoor media by different advertiser in your category as well the overall market. The outdoor media ad-ex is calculated for the top 5 cities by visiting all the permanent assets as well as pole signs twice a month every month. Value estimates are collected from different major OMAs and average market rates are calculated accordingly.
A snapshot of the Radio Industry – July 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of July 2017. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on the share of FM channels, share of each genre and ad-spend split over the time slots.
Data Source: MediaMiles
SMS marketing is the personalized and effective method of direct marketing. It gives marketers the opportunity to reach their customers anywhere at any time thus making the marketing process most effective
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. Company Background & History Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc.later it was sold to Orascom, an Egypt-based multi-national company.
4. MISSION STATEMENT “ To be the unmatchable mobile system of communications in Pakistan this provides the best value to its customers, employees, business partners and shareholders
5. MOBILINK'S VISION “ To be the leading telecommunication services provider in Pakistan by offering innovative communication solutions of our customers while exceeding shareholder value and employee expectations”
6.
7. ORGANIZATION STRUCTURE Total Strength of Employees: Over all: (Total 4500) Top Managers 75 Middle Managers 750 Line Managers 3675
8. ORGANIZATION STRUCTURE TOP MANAGERS President and CEO Rashid Khan Chief Information Officer Tariq Rashid V.P H.R, Administration & Security Ali Raza Mehdi
9. ORGANIZATION STRUCTURE TOP MANAGERS Vice President Marketing Bilal Munir Sheikh Vice President Customer Care Irfan Akram Vice President & Head of Broadband Business Division. Mustafa Peracha Vice President Corporate Affairs Agha Qasim
10. Product line and Categories Mobilink offers both Pre-paid and Post-paid services. indigo JAZZ Post-paid Pre-paid
16. Post-paid plans 100 Package 400 Package Pricing Strategy of Mobilink Sms all network 0.2 Other operators 1.50/min Call <Mobilink> 1.25/min Free mins 100 Line rent Rs 100 Sms all network 0.75 Other operators 1.50/min Call <Mobilink> 1.00/min Free mins 400 Line rent Rs 400
17. Post-paid plans 900 Package 1500 Package Sms all network 0.75 other Network 1.50/min Call <Mobilink> 0.75/min Free Gprs 100 MB Free mins Rs 900 Line rent Rs 900 Sms all network 0.50 other Network 1.25/min Call <Mobilink> 0.50/min Free Gprs 250 MB Free mins Rs 1500 Line rent Rs 1500
19. International Dialing Prepaid Price Plans Package Zone 1 Package Zone 2 Rs 2.35/min Jazz Budget Rs 3.00/min Jazz Ladies First Rs 3.00/min JazzOctaine Rs 2.35/min Jazz Easy Rs 8.00/min Jazz Budget Rs 8.00/min Jazz Ladies First Rs 8.00/min JazzOctaine Rs 8.00/min Jazz Easy
20. International Dialing Prepaid Price Plans Package Zone 3 Package Zone 4 Rs10.99/min Jazz Budget Rs10.99/min Jazz Ladies First Rs10.99/min JazzOctaine Rs10.99/min Jazz Easy Rs17.00/min Jazz Budget Rs17.00/min Jazz Ladies First Rs17.00/min JazzOctaine Rs17.00/min Jazz Easy
21. International Dialing Prepaid Price Plans Package Zone 5 Rs20.00/min Jazz Budget Rs20.00/min Jazz Ladies First Rs20.00/min JazzOctaine Rs20.00/min Jazz Easy
23. MARKEITNG STRATEGIES Product In the maturity stage they have modified the brand JAZZ and INDIGO. Jazz is widely available in more than 5000+ cities, towns and villages with service code (0300, 0301,0302,0303,0306,0307 and 0308) Mobilink another brand INDIGO is also having good recognition in the market.
24. Price In this stage they had not as lowered down their price of Sim and the calling charges, like their competitors (UFONE, TELENOR, and WARID) had done. Because they want to get more of the profit.
25. Promotion In the maturity stage, the company is using different promotional strategy to retain the exisisting customers and to attract the competitor’s customers. Mobilink has made the ads in which they want to portray the image of Mobilink with the Pakistan.They have made the ad in which NAJAM SHIRAZ sung a song “Hum Bolain Mohabbat ki zaban”.
26. Place The distribution channel of Mobilink also are.. Manufacturer Retailer Consumer Manufacturer Franchiser Consumer Manufacturer Jobber Consumer
27. Mobilink Management Style Strategic Business Department Business Communications Department Project Management Department Operations & Customer Care Department IT Department Creativity & Content Management Department Finance & Accounting Department Administration & HR Department
33. CORPORATE SOCIAL RESPONSIBILITY Mobilink believe CSR to be a continuing commitment by our company to contribute to economic devolvement while improving the quality of life of our workforce, their families, the community and society at large.