The document provides information about Mobilink, the first GSM cellular service provider in Pakistan. It discusses Mobilink's background, mission, vision, values, organizational structure, product lines including prepaid and postpaid plans, value added services, marketing strategies, and corporate social responsibility initiatives. Mobilink has over 4,500 employees and 28.24 million customers as of March 2009.

1. Presentation Group members are Fawad Akbar MBA 1 Rozeena Shaheen MBA 1 Rizwan Hadi BBA 1 Parwaiz MBA 1

2. Company Background & History Pakistan Mobile Communications Limited , better known as Mobilink GSM . Mobilink has 28.24 million customers by March 2009. Mobilink's Head office is located in Mobilink House, 1 A Kohistan Road, F-8 Markaz Islamabad. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan.

3. Company Background & History Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc.later it was sold to Orascom, an Egypt-based multi-national company.

4. MISSION STATEMENT “ To be the unmatchable mobile system of communications in Pakistan this provides the best value to its customers, employees, business partners and shareholders

5. MOBILINK'S VISION “ To be the leading telecommunication services provider in Pakistan by offering innovative communication solutions of our customers while exceeding shareholder value and employee expectations”

6. MOBILINK'S VALUES Total Customer Satisfaction Business Excellence Trust & Integrity Respect for People Corporate Social Responsibility

7. ORGANIZATION STRUCTURE Total Strength of Employees: Over all: (Total 4500) Top Managers 75 Middle Managers 750 Line Managers 3675

8. ORGANIZATION STRUCTURE TOP MANAGERS President and CEO Rashid Khan Chief Information Officer Tariq Rashid V.P H.R, Administration & Security Ali Raza Mehdi

9. ORGANIZATION STRUCTURE TOP MANAGERS Vice President Marketing Bilal Munir Sheikh Vice President Customer Care Irfan Akram Vice President & Head of Broadband Business Division. Mustafa Peracha Vice President Corporate Affairs Agha Qasim

10. Product line and Categories Mobilink offers both Pre-paid and Post-paid services. indigo JAZZ Post-paid Pre-paid

11. Mobilink Indigo and jazz have 15 more products given below Mobilink Indigo Mobilink Jazz Mobilink Black Berry Mobilink PCO Mobilink Wi MAX Mobilink TV Mobilink Game Product line and Categories

12. 8 Jazz Cricket SIM 9 Conference Bridge PSO Cards PIA Reservations Stock Watch Fax Mail Corporate SMS SMS Advertiser Product line and Categories

13. VALUE ADDED SERVICES 1 . 1 GPRS. 2. 2 Mobilink Mustt Services. 3. 3 SMS Messaging. 4. 4 Power Tools. 5. 5 Chat Services. 6. 6 Dedication Services.

14. VALUE ADDED SERVICES 7 Power Tools. 8 Mail Services. 9 Info Services. 10 IVR Ring tones/Logos. 11 On Call Services. 12 Missed Call Alerts

15. PACKAGES

16. Post-paid plans 100 Package 400 Package Pricing Strategy of Mobilink Sms all network 0.2 Other operators 1.50/min Call <Mobilink> 1.25/min Free mins 100 Line rent Rs 100 Sms all network 0.75 Other operators 1.50/min Call <Mobilink> 1.00/min Free mins 400 Line rent Rs 400

17. Post-paid plans 900 Package 1500 Package Sms all network 0.75 other Network 1.50/min Call <Mobilink> 0.75/min Free Gprs 100 MB Free mins Rs 900 Line rent Rs 900 Sms all network 0.50 other Network 1.25/min Call <Mobilink> 0.50/min Free Gprs 250 MB Free mins Rs 1500 Line rent Rs 1500

18. Post-paid Plans Unlimited Package Basic Premium Sms all networks 0.20 0.20 Other operators 1.05/min 1.05/min Call <Mobilink> 0.30/min 0.30/min Free GPRS - Unlimited Free sms <Mobilink> 1000 1000 <Landline> 1000 1000 Other operators <Mobile>1200 1200 Free minuts <Mobilink> 2800 2800 Line rent 5,000 6,000

19. International Dialing Prepaid Price Plans Package Zone 1 Package Zone 2 Rs 2.35/min Jazz Budget Rs 3.00/min Jazz Ladies First Rs 3.00/min JazzOctaine Rs 2.35/min Jazz Easy Rs 8.00/min Jazz Budget Rs 8.00/min Jazz Ladies First Rs 8.00/min JazzOctaine Rs 8.00/min Jazz Easy

20. International Dialing Prepaid Price Plans Package Zone 3 Package Zone 4 Rs10.99/min Jazz Budget Rs10.99/min Jazz Ladies First Rs10.99/min JazzOctaine Rs10.99/min Jazz Easy Rs17.00/min Jazz Budget Rs17.00/min Jazz Ladies First Rs17.00/min JazzOctaine Rs17.00/min Jazz Easy

21. International Dialing Prepaid Price Plans Package Zone 5 Rs20.00/min Jazz Budget Rs20.00/min Jazz Ladies First Rs20.00/min JazzOctaine Rs20.00/min Jazz Easy

22. INDUSTRY LIFE CYCLE

23. MARKEITNG STRATEGIES Product In the maturity stage they have modified the brand JAZZ and INDIGO. Jazz is widely available in more than 5000+ cities, towns and villages with service code (0300, 0301,0302,0303,0306,0307 and 0308) Mobilink another brand INDIGO is also having good recognition in the market.

24. Price In this stage they had not as lowered down their price of Sim and the calling charges, like their competitors (UFONE, TELENOR, and WARID) had done. Because they want to get more of the profit.

25. Promotion In the maturity stage, the company is using different promotional strategy to retain the exisisting customers and to attract the competitor’s customers. Mobilink has made the ads in which they want to portray the image of Mobilink with the Pakistan.They have made the ad in which NAJAM SHIRAZ sung a song “Hum Bolain Mohabbat ki zaban”.

26. Place The distribution channel of Mobilink also are.. Manufacturer Retailer Consumer Manufacturer Franchiser Consumer Manufacturer Jobber Consumer

27. Mobilink Management Style Strategic Business Department Business Communications Department Project Management Department Operations & Customer Care Department IT Department Creativity & Content Management Department Finance & Accounting Department Administration & HR Department

28. SWOT ANALYSIS THREATS OPPORTUNITIES WEAKNESSES STRENGTH

29. Market Share 31.7% Mobilink 31.7% Zong 6.1% Warid 18.8% Telenor 21.6% Ufone 21.5%

30. BCG GROWTH SHARE MATRIX

31. Star -(High Growth, High Market Share) • Jazz One Cash Cow-(Low Growth, High Market Share) • Jazz Ladies First • Mobilink Indigo • Jazz Budget

32. Question Mark-(High Growth, Low Market Share) • Jazz Easy • Mobilink PCO Dog-(Low Growth, Low Market Share) • Jazz Octane

33. CORPORATE SOCIAL RESPONSIBILITY Mobilink believe CSR to be a continuing commitment by our company to contribute to economic devolvement while improving the quality of life of our workforce, their families, the community and society at large.

34. THANK YOU