The document discusses the marketing plan of Wah Nobel Acetates Limited, a manufacturer of acetic acid, butyl acetate, and ethyl acetate. It outlines the company's products, market segmentation, distribution channels, pricing policies, and marketing objectives to capture market share and increase sales of its chemicals. The marketing department will focus on customer satisfaction, improving products' image, and ensuring consistency in quality to achieve its goals.

1. WAH NOBEL GROUP OF COMPANIES LTD.
TABLE OF CONTENTS
ACKNOWLEDGEMENT
EXECTIVE SUMMARY
INTRODUCTION
HISTORY AND INTRODUCTION
PRODUCTS LINE
QUALITY POLICY OF WAH NOBEL
FUNCTION OF THE ORGANIZATION
BOARD OF DIRECTORS
ORGANISATIONAL CHART
MARKETING POLICY OF (WNAL)
MARKETING PLAN OF (WNAL)
MARKETING DEPARTMENTS
WAH NOBEL ACETATES
WAH NOBEL PVT LIMITED
MY WORKING AND EXPERIANCES
SWOT ANALYSIS OF WNAL
SUGGESIONS, RECOMMENDATIONS
& CONCLUSIONS

2. WAH NOBEL GROUP OF COMPANIES
Constantly working To the Highest Degree
of Trust and reliability
WAH Nobel (PVT) Limited
WAH Nobel Detonators (PVT) Limited
WAH Nobel Chemicals Limited
WAH Nobel Acetates Limited Nobel
Balouchistan Explosives (PVT) Limited

3. ACKNOWLEDGEMENT
I am the student of MBA 2ND semester and our institute has assigned us
to do internship in the summer for the period of 6 to 8 weeks to
enhance our practical skills in the running business environment of any
organization. The objective of this internship program is to expose
myself into the practical atmosphere where I can observe, analyze and
even practice the application of the professional knowledge that I have
acquired during the course of my studies.
The period we have studied in the last two semesters and
the knowledge which we have gained theoretically from our teachers
that how we can learn practical implementation in an organizational
environment. So, study, which we have done in the last two semesters,
is it practical or not in a multinational organization become realistic
after our internship period.
MILYAS HAN
MBA (MARKETING)

4. EXECTIVE SUMMARY
Wah Nobel’s products enjoy the highest reputation in Pakistan and
abroad. Wah Nobel is fully committed to a policy that ensures a
consistent supply of quality products and services at competitive prices.
WAH Nobel Acetates Limited was therefore incorporated on 24-11-1994
to set up plant in Industrial Estate Hattar for the manufacturing of
Acetic Acid and Ethyl/Butyl Acetate.
The management of Wah Nobel group of companies is fully committed
to a quality policy, which results in production of quality product
conforming to the requirement of our customer.
“The marketing team of Wah Nobel Acetates Limited is fully committed
to provide quality products & services to meet the requirements of our
customers and to maximize our sales and optimize profits though
aggressive marketing.”
Capture of market leading to discontinuation of imported products.
Increase in sales through diversification of products. Improvement of
products image through better presentation. To facilitate transaction,
Marketing Department will adopt flexible and aggressive pricing
practices.
Marketing Department will ensure consistency in the quality of the
products through continuous feed back from the customers.
To improve image of products & company, customers’ visits to plant will
be arranged.
New avenues will be discovered for marketing of diversified products.
Wah Nobel Acetates Limited is planned to come into the production of
Acetic acid, Butyl acetate and ethyl acetate by June 15, 1998.
Acetic acid = 5000 tones/annum
Butyl /Ethyl acetates = 4000 tones/annum

5. Ravi Rayon’s product available in the market was not sufficient to meet
the country’s demand.
Survey conducted by the Marketing department of WNAL revealed the
current market demand of Acetic acid and Esters as follows:-
Acetic acid - 4000 tone/annum
Butyl acetate - 2650 tone/annum
Ethyl acetate - 1060 tone/annum
Industry wise demand of three products is as follows:
Brochures: Brochures on the products to be marketed by WNAL will be
prepared and distributed among Customers during market visits.
Personal Selling: Target Customers will be visited on regular basis by
marketing department in association with concerned distributor.
WNAL is a Project of Wah Nobel Group. It started its production in
1997.The main Product are Acetic Acid, Butyl Acetate and Ethyl
Acetate. I have completed my training in the marketing department of
Wah Nobel Acetates Limited.
Wah Nobel Acetates Limited is the manufacturer of three products
which are as follows:
In Ethyl Acetate, we are facing competition from imports only.
Acetic Acid, Butyl Acetate and Ethyl Acetate are currently being
imported form Taiwan, South Africa and Netherlands. . Major
competitor of WNAL is Taiwan as the product of Taiwan is in market
long before the establishment of WNAL.
WAH Nobel acetates limited is a public limited company and has
been incorporated under the companies, act 1913 (repealed).
In my opinion the marketing of products of WNAL is quiet challenging
as we are facing competition from imports directly.

6. Introduction
I completed the first month of my training at WAH Nobel Acetate Ltd.
Before starting the detail of whatever I have learnt during this period, I
would like to give a bird eye view of the WAH Nobel GROUP OF
COMPANIES.
HISTORY OF WAH NOBEL
WAH Nobel was founded in 1962; Wah Nobel is a joint venture
between Saab, Sweden and Pakistan ordnance factories.
For more than three decades Wah Nobel has stood as a symbol of
safety, reliability, service and commitment. Wah Nobel’s products enjoy
the highest reputation in Pakistan and abroad. This has been achieved
through innovation, experience, state of the art technology and a vision
for the future.
Wah Nobel is fully committed to a policy that ensures a consistent
supply of quality products and services at competitive prices. Wah
Nobel develops, manufactures, markets and maintains a wide range of
commercials explosives, accessories and industrial chemicals of
international standards.

7. WAH NOBEL ACETATE LIMITED
WAH Nobel Board decided to diversify its activities in the field of
chemicals. WAH Nobel Acetates Limited was therefore incorporated on
24-11-1994 to set up plant in Industrial Estate Hattar for the
manufacturing of Acetic Acid and Ethyl/Butyl Acetate
Products
WAH Nobel Acetates Limited is the manufacturer of three products
which are as follows:
• Glacial Acetic Acid
•
•
Ethyl Acetate.
Butyl Acetate

8. QUALITY POLICY
ISO (9000-9001-14001) certified
The management of wah Nobel group of companies is fully committed
to a quality policy, which results in production of quality product
conforming to the requirement of our customer. It is our guarantee and
hallmark’s of the company’s policy to consistently provide quality
product and service of competitive prices through market driven and
services oriented management team.
Our employee’s caliber and their participation are the cardinal element
of our quality policy. It shall therefore be our constant endeavor to
update the skills of our employee’s through training and acquisition of
state of art technology and involve them in realism of our goals to
achieve these objectives the management shall make available
necessary resources and incorporate and built mechanism for persistent
re evaluation of it’s quality control system, than enable the company to
meet the changes of ever changing requirement of our customers.

9. BOARD OF DIRECTORS
CHAIRMAN Lt.Gen.Abdul Qayyum
VICE CHAIRMAN Mr. Sorgan Gindahl
CHIEF EXECTIVE Mr.Syed Kaukab Mohyuddin
Mr.feroz khan malik
Mr. Muhammad Anwar
Mr.Azhar Masood
COMPANY SECRETARY Mr.Amanullah Khan,Fca
MANAGER SECRETERIAT Mr.Nawaz Akhter Khan
AUDITORS Messers Tariq Ayub,Anwar
&Co. Charted Accountants
LEGAL ADVISOR Messer’s Khan & Piracha
BANKERS Muslim Commercial Bank Ltd
Habib bank Ltd
United bank ltd
Union bank ltd
WEBSITE: National development
http://www.wahnobel.com
Email: wahnobel@comsats.net.pk

10. finance Corporation
Allied Bank Of Pakistan
MARKETING DEPARTMENT OF WAH NOBEL ACETATES LIMITED
DJM/Mktg
AM/Mktg AM /Mktg AM/Mktg
SENEIOUR JUNIOUR
ASSISSTANT ASSISSTANT
DJM/MKTG MR IJAZ
AM/MKTG SOHAIL MIR
AM/MKTG RIZWAN SARWAR
AM/MKTG HAFEEZ KHAN
ASSISTANT MR.IRFAN

11. MARKETING POLICY OF (WNAL)
“The marketing team of Wah Nobel Acetates Limited is fully committed
to provide quality products & services to meet the requirements of our
customers and to maximize our sales and optimize profits though
aggressive marketing.”
PROCEDURE:
The Marketing Department of Wah Nobel Acetates
Limited has set the following marketing objectives: -
• Customer satisfaction
• Capture of market leading to discontinuation of imported products.
• Increase in sales through diversification of products.
• Improvement of products image through better presentation.
• Revenue generation through other sources.
The above-mentioned objectives will be achieved through formulating &
implementing the following key guidelines: -
 Customer is the backbone for long-term success of this organization.
The Marketing Department will take/initiate steps to retain the
current as well as to target potential customers.
 To facilitate transaction, Marketing Department will adopt flexible
and aggressive pricing practices.
 Marketing Department will ensure mobility & increase the contact
frequency to interact with the customers and to increase the volume
of sales.
 Marketing Department will ensure consistency in the quality of the
products through continuous feed back from the customers.
 To improve image of products & company, customers’ visits to plant
will be arranged. Laboratory test report will also be dispatched along
with invoices to ensure the quality of the product.
 Revenue will be increased through trading of related and unrelated
products.
 Existing market will be further explored while potential customers
will be approached through promotional strategies.

12.  New avenues will be discovered for marketing of diversified
products.
CREDIT POLICY FOR CUSTOMER
• To offer secured credit to our customers.
• In special cases to obtain the approval of the higher management
keeping in view the track record of the customers.
• Our aged receivables should not exceed 90 days.
PROCEDURE:
They prefer to sell their products against advance payments. However,
where necessary, we offer secure credit against local letter of credit.
Some times, we have no option but to offer unsecured credit. In such
cases we prepare the case for approval by the competent authority on
the basis of their customer’s approved payments procedure and the
track record of his payments. Once the case is approved we offer credit
to our customer. Such credits are limited to a maximum period of 45
days.

13. INTRODUCTION
WNAL is successfully penetrating in the market and gradually increasing
the market share, besides the tough competition from the foreign
brands. We are working very hard for more penetration in the market.
As compare to last year the position of the far-east economies are
showing some signs of improvement. Therefore, the improvement in
the far-east economies and imposition of regulatory duty will help us lot
in increasing the prices and of all the products in the first quarter of
year 2000-2001.
MARKET PLAN
INTRODUCTION
Wah Nobel Acetates Limited is planned to come into the production of
Acetic acid, Butyl acetate and ethyl acetate by June 15, 1998. The
annual capacity on the basis of 3 shift operation for 300 working days
and 100% capacity utilization is:-
Acetic acid = 5000 tones/annum
Butyl /Ethyl acetates = 4000 tones/annum
The usage of Acetic acid is in Industries like Textile, Leather, Food ,
Paint & Varnish, Pharmaceutical, Plastic and Rubber. Ethyl acetate is
used in manufacturing of printing inks, adhesives and lacquers, as an
effective solvent for many resins and cellulose nitrate for making
artificial leather, as a protective coating and in pharmaceutical and
Cosmetic industry. The usage of Butyl acetate in chlorinated rubber,
paints and thinners, plastics and food flavors is quite extensive.

14. Presently there is only one plant in Pakistan at Kala Shah Kaku which
was producing Acetic acid. This plant was basically installed for captive
consumption of acetate rayon plant and only surplus acetic was sold
into the market. Ravi Rayon’s product available in the market was not
sufficient to meet the country’s demand. Hence rest of the demand of
acetic acid and whole demand of Ethyl/Butyl acetates was being fulfilled
through imports. Now with the closure of Ravi Rayon’s plant whole
demand of Acetic acid is also met through imports.Historical supply for
last five years of these three products has been as follow:-
Years Acetic acid Ethyl acetate Butyl acetate
1991-92 2810 795 2436
1992-93 3181 634 1862
1993-94 3795 727 2456
1994-95 2946 1130 2594
1995-96 3664 1158 2696
MARKETING DEPARTMENT
Organizational chart of the planned Marketing department
Is as follow: -
MANAGING DIRECTOR
|
HEAD PROJECT DIVISION
|
DY. MANAGER MARKETING
|
ASSTT. MANAGER MARKETING
|

15. ASSTT. MARKETING
|
TYPIST MARKETING
MARKET SEGMENTATION
Survey conducted by the Marketing department of WNAL revealed the
current market demand of Acetic acid and Esters as follows:-
Acetic acid - 4000 tone/annum
Butyl acetate - 2650 tone/annum
Ethyl acetate - 1060 tone/annum
Consultant (AFTEC) has given industry wise segmentation of the market
in their feasibility report whereas Geographical segmentation has been
ascertained through market survey conducted by WNAL’s marketing
department.
1) Industry Wise Segmentation
Industry wise demand of three products is as follows:
Industry Acetic acid Butyl acetate Ethyl acetate
Textile 46% - -
Leather 44% - -
Paints(Thinner/ Lacquers) - 70% 55%
Plastic, Rubber & Tannery 04% 26% 25%
Food 04% - -
Miscellaneous 02% 04% 20%
TOTAL 100% 100% 100%
2) Geographical Segmentation
Present geographical demand of all the three products is as under:

16. Products Total Market Karachi Region Punjab Region
(Tone / annum) (Tone / annum) (Tone / annum)
Acetic acid 4000 (100%) 2120 (53%) 1880 (47%)
Butyl acetate 2650 (100%) 1564 (59%) 1086 (41%)
Ethyl acetate 1060 (100%) 933 (88%) 127 (12%)
DISTRIBUTION CHANNEL
WNAL’s products will be marketed through “Selective Distribution”
Strategy. The strategy means “the use of more than one but less than
all of the intermediaries who are willing to carry a particular product”.
This strategy is most effective for the distribution of specialty product,
industrial raw materials and chemicals. This approach allows the
marketer to focus attention on a relatively limited number of
intermediate relationships while maintaining adequate market
coverage.
1) Number of distributors
Keeping in view the quantum of the market following number of
distributors in respective cities has been decided to be appointed.
City No of Distributors
Karachi 02
Lahore / Kasur / Gujranwala / Sialkot 02
Faisalabad 01
Total 05

17. In the region of Lahore/Kasur/Gujranwala/Sialkot separate distributors
will be appointed for Acetic acid and Esters. This is because of the
market penetration of specific dealers in specified industry. This
phenomenon is more in practice in Lahore region than in other cities,
therefore in other regions same distributors will be used for all the
products.
• Price Policy: The Distributor will purchase the WNAL’s products for
onward sale at a discounted price of _____ of the products ex-works
price excluding sales tax.
• Conditions of Sales:
Distributors will do all the purchases on advance payment. The
distributors will also be required to deposit security money in the
amount equivalent to the expected purchases by distributors of WNAL’s
products in following fifteen days.
MARKETING OBJECTIVES
Market: Pakistan
Period: as they decide
Products: Acetic acid, Butyl acetate and Ethyl acetate.
MARKETING STRATEGY
Following Strategy /tactics will be adopted to achieve marketing
objectives.
Strict Quality Control
Effective quality control measures will be employed to ensure that the
product being marketed is of best quality and is manufactured to the
International Standards. Such measures will be implemented right from
the selection of raw materials, throughout the production line and up to
the packing of end product.
Promotional Plan
Following are the details of promotional plan of wnal.

18. • Stickers: Stickers with brief technical data about product.
• Brochures: Brochures on the products to be marketed by WNAL will
be prepared and distributed among Customers during market visits.
• Personal Selling: Target Customers will be visited on regular basis
by marketing department in association with concerned distributor.
• Advertisements: Advertisements will be given in the appropriate
magazines concerning Textile/Paint/Leather industries. However,
regular advertisement will be given in the every second issue of
Market Bulletin published from Karachi.
PRICES
It is worth mentioning that the prices of all the three chemicals
produced by them are at their lowest since the company into
production. Their drastic cuts in the import prices compel us to adopt
defensive pricing strategy.
Competition
Foreign Suppliers
The improvement in Far East economics resulted in increased prices of
the all the three products. This would help them in increase in their
prices during the financial year 2000-2001. Our major competitors are
Taiwan, Korea, and Indonesia etc. Their economic situation during last
one and half year is very depressing and not allow them to
Local Suppliers
In the domestic market they are expecting a competition in Acetic Acid
but till to date they have not materialize the same. This would further
help us in capturing the maximum market share.

19. TOP TWENTY CUSTOMERS”
CUSTOMERS NAMES
Shoaib Chemical, Lahore.
Packages Limited, Lahore
Metatex (Pvt) Ltd., Karachi
M/s. Olympic Industries, Karachi
Abbasi Chemical Stores, Lahore
SGWI Associates, Lahore
Siddique Traders, Rawalpindi
Rehman & Rehman Chemical, Lahore
Pharmagen Beximco Ltd, Lahore
Sulehri Chemical, Lahore
Army Welfare Pharmaceutical, Lahore
Ahmed Trading (Pvt) Ltd, Karachi

20. Akbari Stores (Pvt) Ltd., Lahore
Sahib Impex (Pvt) Ltd, Faisalabad
Crown Lighting (Pvt) Ltd., Peshawar
MJF Chemicals, Lahore
Mian Enterprises, Lahore
RJR Enterprises
FN International, Lahore
ICI Paints (ICI Pakistan), Lahore
Introduction
I completed the first month of my training at Wah Nobel Acetate Ltd.
Before starting the detail of whatever I have learnt during this period, I
would like to give a bird eye view of the Wah Nobel Acetate Ltd.
Wah Nobel Acetates Limited
WNAL is a Project of Wah Nobel Group. It started its production in
1997.The main Product are Acetic Acid, Butyl Acetate and Ethyl
Acetate. I have completed my training in the marketing department of
Wah Nobel Acetates Limited. I will now discuss the information and the
procedures, which I learnt in this department:
Products of WAH Nobel Acetates Ltd
Wah Nobel Acetates Limited is the manufacturer of three products
which are as follows:
1. Glacial Acetic Acid
Description.
It is a clear color less liquid having strong ad our with burning taste
Major Users
Following are the major user industries

21.  Textile
 Leather
 Food
 Pharmaceuticals
 Plastic & Rubber
Packing
Acetic Acid is delivered to customers in the gray plastic cans of 30 Kg
and bulk quantities can also be delivered in S.S. Tankers.
2. Ethyl Acetate
It is a stable, colorless and inflammable liquid with pleasant adour.
Main User.
Painting ink and allied, plastic/rubber
Packing:
Ethyl acetate is available in drums of 180 Kgs and bulk quantities are
delivered in S.S. Tankers.
3. Butyl Acetate
Butyl Acetate is a colorless inflammable liquid with a pleasant and fruity
adour.
Main User
and paints. This ester is also used as a solvent in the preparation of
artificial leather, textile and plastics and as an extraction solvent in
pharmaceuticals.
Packing
Butyl acetate is delivered to the customers in drums of 180 Kgs and
bulk quantities can be delivered in S.S. Tankers.

22. COMPETITION
The competition, which the products of WNAL are facing, is discussed in
the following:
Acetic Acid:
Presently WNAL has no local competitor and facing the direct foreign
completion although M/s MIDAS has started the erection and
installation work but it was stopped due to financial and management
problems. So we can say that presently there is no local competition in
Acetic Acid.
Butyl Acetate:
A plant with the name of LG Petrochemicals, which used to be in the
production of DOP, has now modified its plant to produce Butyl Acetate.
So now we are facing local competition as well as imports competition
in Butyl Acetate.
Ethyl Acetate:
In Ethyl Acetate, we are facing competition from imports only.
Acetic Acid, Butyl Acetate and Ethyl Acetate are currently being
imported form Taiwan, South Africa and Netherlands. . Major
competitor of WNAL is Taiwan as the product of Taiwan is in market
long before the establishment of WNAL.
Target Market
The target market of WNAL is basically end users and traders. We are
targeting only those end users whose consumption is in large quantity
that is minimum a truckload. To satisfy the demands and needs of
small users we provide our products to traders who then provide the
material to small-scale users. It is relevant to mention here that we
don’t have any sort of official or documented dealership. We used to
supply our products to every customer but then we sorted out few
traders in each area who purchase our material regularly and also in
bulk quantities. So we consider them as our preferred customers. We
supply Them products at better rates as compared to other customers.

23. These traders satisfy the needs and demands of the small users in that
specific area. Lahore, Sialkot, Rawalpindi, Faisalabad and Karachi are
the major areas where our products are sold.
M a r k e t i n g D e p a r t me n t
The product of WNAL is an industrial one so required direct selling. The
marketing team of WNAL does major selling. Different marketing tools,
like includes regular telephonic contacts and personal visits to the
customers.
We also give different souvenirs like diaries and calendars to our
customers, which also serve as a marketing tool.
The marketing of WNAL is also done through display of Advertisement
in the chemical magazine named as “Chemical News International”.
This magazine consists of current market situation of the chemicals.
Pricing Strategy
Since our plant is in its Fourth year and so we are in the process of
making the identity of our products. Therefore, WNAL is practicing the
penetrations pricing strategy. That is the prices, which are reasonable
enough that our customers prefer our products against the imports.
Uni price strategy (same price for the all customers)
Multi price (different price for different customers)
Payment Criterion
Payment from all customers is taken in advance. The mode of payment
is in three following ways:
 For the customers convenience WNAL has opened its accounts in
three cities, Rawalpindi, Lahore and Karachi. Customer deposits the
amount and faxes the deposit slips.
 WNAL accepts demand draft or cheques of some reliable parties as
well.
 WNAL has also encouraged the local L.C. system for the credit
facility and security of payments with some customers.

24. My working/learning in the department:
• Check that the daily Imports of Different Acids With the Help of
Pakistan Revenue Automation Limited(PRAL)
In this work my duty is to check that what are the major
imports of different Acids and who are the importer of that acid
and also the price they paid against for that acid and also the
quantity they are importing, I see it in the PRAl and Make the
Excel sheet in which I put following information
Company Importing
Date Name Quantity Price Country ACID
• Daily Or Weekly Sale Reports
In this head at the end of the ay we checked that what are the
sales of the day we enter all the entries in the specific customer
account if some new customer come and the order is less in quantity so
we put that in the head of the general customers account. After that we
checked that what are the payment mood either cheque or in the cash

25. and in the case of loyal customer if the amount is credited so we enter
that in the account of that customer.
• Covering Letter.
• Invoice’s
• Delivery Note
• Made Faxes
WNAL’S SWOT ANALYSIS
(Strength, Weakness, Opportunities, Threat)
STRENGTHS
 Monopoly for the time being in core products
 Product Range compared to competitors
 Consistent quality
WEAKNESS
 Company has no market reputation
 We have small staff with shallow skills base in many areas
 We are weak to vital staff de motivation.
 Improper resource allocation
 Inadequate team work
 Insufficient storage capacity
 Untimely decision making
 Lacuna in Effective communication among departments

26. OPPORTUNITIES
 Our business sector is expanding with many future opportunities for
success
 Our local competitors wants to encourage business where possible
 Our competitors may be slow to adopt new innovations/technology
THREATS
 A small change in focus of a large competitors might wipe out any
market position we achieve
 Influx of traders in local market
R EC O M M E N D A T I ON S
There is a need of minute financial analysis, which can help the
management in their decisions making.
1. Communication gap between staff and management must be
eliminated through counseling or establishing human resource
department.
2. Cost should be reduced in the production because they have a great
problem of high cost in production of the products in their hattar state
area. And should make feasibility of setting their plant in local area.
3. WAH Nobel group of companies, has very heavy transaction rate to
make it properly managed current computer software is not sufficient.
Comprehensive computer software must be introduced.
4.WAH Nobel group providing housing facilities. Management must
take step in this regard and provide their employees proper housing
facilities.

27. 5. Extra effort must be recognize with extra benefit, promotions,
certificate etc. There must be proper policy to enhance the motivation
of employees within the group so that they can give their 100%.
6-working hours should be reduced for achieving extra output from
employees. And work timing should be equal to international standards.
C ON C L U S I O N
During my internship period, I conduct the following about WAH
Nobel acetates limited.
1. WAH Nobel acetates limited is a public limited company and has
been incorporated under the companies, act 1913 (repealed).
2. The company is well-established and working almost at full
production capacity and facing the competition most effectively.
3. All staff has a very good professional approach because of the
experience in the respective fields.
4. The companies’ accounts have been prepared in accordance with
the companies’ ordinance 1984.
5. The business conducted in trade is during the year were in the
accordance with the target they had set.

28. 6. There is no union in WNAL. There is an open door policy in the
company, who has certain problem can discuss it with any
manager.
7. The competitors of WAH Nobel acetates are the, ICI, SHELL, and
PSO which are making these types of acids.
8. The management of the company is very progressive in their
approach and they are planning to expand the plant capacity.
9. The WAH Nobel has very sound internal control as every
transaction has to pass through at least two hands.
10. The board of directors has delegated powers to MD for
running day-to-day functions of the corporation for which he is
fully authorized. Any thing for which MD is not authorized, and is
considering to be adopted, then MD obtains the approval of board
of directors.
Short Conclusion:
These were the information and procedures, which I have learnt so far
in my training. As satisfaction of the customers is the essence of
marketing so I am closely observing the way my seniors talk to the
customers and satisfy their needs and demands. In my opinion the
marketing of products of WNAL is quiet challenging as we are facing
competition from imports directly.
So I am very positive that I will learn a lot while facing these
challenges. The cooperation of the marketing team of WNAL will
also help me to improve my marketing capabilities.