The document discusses the marketing plan of Wah Nobel Acetates Limited, a manufacturer of acetic acid, butyl acetate, and ethyl acetate. It outlines the company's products, market segmentation, distribution channels, pricing policies, and marketing objectives to capture market share and increase sales of its chemicals. The marketing department will focus on customer satisfaction, improving products' image, and ensuring consistency in quality to achieve its goals.
Asset Liability Management (ALM) is a dynamic process of managing a bank's assets and liabilities to maintain profitability and liquidity. It aims to match assets and liabilities based on maturities and interest rates to minimize risk from volatility. Key components of ALM include gap analysis, liquidity management, and interest rate risk management. Gap analysis involves grouping assets and liabilities into maturity buckets to identify mismatches. Liquidity management ensures sufficient funds are available to meet obligations. Interest rate risk management monitors how changes in interest rates impact earnings and economic value. Together, these components help stabilize earnings and ensure long-term sustainability of the bank.
Import financing is a vital requirement of the import firms for smooth handling of operations. Commercial banks of all types are involved in various degrees of import financing based on their availability of foreign exchange and attitude towards risks. Various firms of import financing programs can be availed by the import firms subject to their credit worthiness and bank-client relationship. Bangladesh has to make more import payments to the Asian overseas suppliers than those of suppliers from other developed countries. Import financing problems are found to vary from the bank and client's point of view. Clearly, well-thought policy measures can help the financially unsound import firms to utilize the available import financing facilities in Bangladesh.There exist some inhibiting factors of import financing both for the commercial banks and import firms dealing with such banks. These bottlenecks hinder the smooth functioning of the import firms to perform import operations. It is true that many import firms become discouraged in import trade due to these impediments. The problem of import financing in Bangladesh discussed from the above two perspective. Import financing accounts for the lion's share of a country's foreign trade financing. It needs to be made available by banks on easy terms and conditions to facilitate the smooth import operations in a country. Each import deal has huge amount of financial involvement, which many import firms cannot afford to arrange from their own or institutional fund. This is why, they are to rely heavily on banks or other financial institutions for the supply of import finance.
This document provides information on factoring and forfaiting. It defines factoring as the purchase of accounts receivables by a factoring company, which provides financing, debt collection services, and protects against bad debts. Forfaiting involves the outright sale of receivables to a forfaiter at a discounted price without recourse to the seller. The key differences between the two are that factoring is for ongoing arrangements, provides various services, and has no minimum transaction size, while forfaiting is for single transactions over $250k and only provides financing without recourse.
This document discusses financial innovation in Mauritius. It begins with an overview of Mauritius' transition from a sugar-based economy to having a prominent financial services sector. Financial innovation is described as the creation of new financial assets or ways of using existing assets. The types of financial innovations are outlined as product, process, and institutional innovations. Examples of innovations in Mauritius include new banking technologies and products from banks like MCB and HSBC. Barriers to innovation include a lack of skills and resources. The conclusion emphasizes that financial innovation has helped Mauritius develop its economy as a small island nation.
This document discusses several ethical issues that accountants may face, including fraudulent financial reporting, misappropriation of assets, disclosure violations, pressure from management, and the effects of greed. It notes that accountants have a duty to report discovered accounting violations but may face dilemmas due to potential consequences like job losses or criminal charges. Accountants should prioritize ensuring ethical guidelines are followed over desires for money or positive financial presentations. The document provides examples of ethical breaches like omitting financial records or directly manipulating numbers. It suggests reviewing the Allen Stanford case for examples of how these issues arise.
PakWheels.com has been conducting automobile industry surveys during recent years and is a pioneer in the field. This edition of survey covered all aspects of the industry, mainstream and otherwise.
The data that we’ve gathered covers the public’s spending habits, driving behavior, expectations and routine practices in the automobile sector in Pakistan. Products associated with the automobile sector were also included in the survey, including motor oils, insurance companies, tracking companies, tyre companies, battery companies and radio channels.
The first part of the survey asked users to rate the cars that they own or use the most. These ratings, which were entirely based on users’ experiences, lead to the crowning of awards.
The second part of the survey included users’ perceptions, regardless of what brands they used or owned. This gave us insights into people’s viewpoints about different brands available in Pakistan.
This report analyzes all data collected and extracts useful information for consumers and stakeholders of the automobile industry in Pakistan.
The State Bank of Pakistan is the central bank of Pakistan. It was established in 1948 with headquarters in Karachi. The Governor leads the bank and is responsible for monetary policy, regulating banks and other financial institutions, and advising the government on economic matters. In addition to traditional central banking functions like being the banker to the government and banks, the State Bank promotes agriculture, Islamic banking, manages foreign exchange reserves, and participates in national development.
Asset Liability Management (ALM) is a dynamic process of managing a bank's assets and liabilities to maintain profitability and liquidity. It aims to match assets and liabilities based on maturities and interest rates to minimize risk from volatility. Key components of ALM include gap analysis, liquidity management, and interest rate risk management. Gap analysis involves grouping assets and liabilities into maturity buckets to identify mismatches. Liquidity management ensures sufficient funds are available to meet obligations. Interest rate risk management monitors how changes in interest rates impact earnings and economic value. Together, these components help stabilize earnings and ensure long-term sustainability of the bank.
Import financing is a vital requirement of the import firms for smooth handling of operations. Commercial banks of all types are involved in various degrees of import financing based on their availability of foreign exchange and attitude towards risks. Various firms of import financing programs can be availed by the import firms subject to their credit worthiness and bank-client relationship. Bangladesh has to make more import payments to the Asian overseas suppliers than those of suppliers from other developed countries. Import financing problems are found to vary from the bank and client's point of view. Clearly, well-thought policy measures can help the financially unsound import firms to utilize the available import financing facilities in Bangladesh.There exist some inhibiting factors of import financing both for the commercial banks and import firms dealing with such banks. These bottlenecks hinder the smooth functioning of the import firms to perform import operations. It is true that many import firms become discouraged in import trade due to these impediments. The problem of import financing in Bangladesh discussed from the above two perspective. Import financing accounts for the lion's share of a country's foreign trade financing. It needs to be made available by banks on easy terms and conditions to facilitate the smooth import operations in a country. Each import deal has huge amount of financial involvement, which many import firms cannot afford to arrange from their own or institutional fund. This is why, they are to rely heavily on banks or other financial institutions for the supply of import finance.
This document provides information on factoring and forfaiting. It defines factoring as the purchase of accounts receivables by a factoring company, which provides financing, debt collection services, and protects against bad debts. Forfaiting involves the outright sale of receivables to a forfaiter at a discounted price without recourse to the seller. The key differences between the two are that factoring is for ongoing arrangements, provides various services, and has no minimum transaction size, while forfaiting is for single transactions over $250k and only provides financing without recourse.
This document discusses financial innovation in Mauritius. It begins with an overview of Mauritius' transition from a sugar-based economy to having a prominent financial services sector. Financial innovation is described as the creation of new financial assets or ways of using existing assets. The types of financial innovations are outlined as product, process, and institutional innovations. Examples of innovations in Mauritius include new banking technologies and products from banks like MCB and HSBC. Barriers to innovation include a lack of skills and resources. The conclusion emphasizes that financial innovation has helped Mauritius develop its economy as a small island nation.
This document discusses several ethical issues that accountants may face, including fraudulent financial reporting, misappropriation of assets, disclosure violations, pressure from management, and the effects of greed. It notes that accountants have a duty to report discovered accounting violations but may face dilemmas due to potential consequences like job losses or criminal charges. Accountants should prioritize ensuring ethical guidelines are followed over desires for money or positive financial presentations. The document provides examples of ethical breaches like omitting financial records or directly manipulating numbers. It suggests reviewing the Allen Stanford case for examples of how these issues arise.
PakWheels.com has been conducting automobile industry surveys during recent years and is a pioneer in the field. This edition of survey covered all aspects of the industry, mainstream and otherwise.
The data that we’ve gathered covers the public’s spending habits, driving behavior, expectations and routine practices in the automobile sector in Pakistan. Products associated with the automobile sector were also included in the survey, including motor oils, insurance companies, tracking companies, tyre companies, battery companies and radio channels.
The first part of the survey asked users to rate the cars that they own or use the most. These ratings, which were entirely based on users’ experiences, lead to the crowning of awards.
The second part of the survey included users’ perceptions, regardless of what brands they used or owned. This gave us insights into people’s viewpoints about different brands available in Pakistan.
This report analyzes all data collected and extracts useful information for consumers and stakeholders of the automobile industry in Pakistan.
The State Bank of Pakistan is the central bank of Pakistan. It was established in 1948 with headquarters in Karachi. The Governor leads the bank and is responsible for monetary policy, regulating banks and other financial institutions, and advising the government on economic matters. In addition to traditional central banking functions like being the banker to the government and banks, the State Bank promotes agriculture, Islamic banking, manages foreign exchange reserves, and participates in national development.
The document provides an outline of the World Bank, including its history, mission, goals, structure, governance, functions, membership, and resources. The World Bank was established in 1944 at the Bretton Woods Conference to aid in postwar European reconstruction and has since expanded to provide financing and advice to developing nations globally. It aims to reduce poverty through economic growth and has over 180 member countries.
This document summarizes and compares the human resource policies of Meezan Bank and Summit Bank. It covers performance appraisal, compensation and benefits, leave policies, medical policies, staff loan policies, and staff house financing policies. The key differences between the two banks include Meezan Bank only offering house loans to staff while Summit Bank offers house loans, personal loans, and vehicle loans. Summit Bank also subsidizes medical insurance premiums for staff while Meezan Bank does not.
In this report we have shown, the money laundering situation and anti- money laundering steps taken by Bangladesh. Besides, we have shown the global money laundering risk scores and Banladesh's position in this Index.
The IMF is one of most influential International Financial Institution committed for the reducing global poverty by meeting the challenges and opportunities of globalization. Hence, It urges on its member countries continued cooperation on transparent monetary and economic policies, honest government, and the establishment of rule of law. Although the IMF has been contributing to the economic development of developing countries including Bangladesh, we need to deeply examine the recommendations before accept the Fund’s assistance because of some controversial events has arisen before.
The FATF is an inter-governmental body that establishes standards for combating money laundering and terrorist financing. It comprises over 200 member countries that have committed to implementing the FATF Recommendations. The Recommendations establish global standards for anti-money laundering and counter-terrorist financing systems. Implementing the Recommendations effectively helps secure financial systems, build terrorism financing tracing capacity, and avoid sanctions.
This document discusses risk management in Islamic banking. It begins with definitions of risk management and describes the risk management process. It then outlines the major risks faced by both Islamic and conventional banks, as well as unique risks faced only by Islamic banks. The document discusses the Shariah perspective on risk, as well as tools for risk mitigation and measurement. It provides guidance principles from Basel, IFSB, and other organizations and discusses challenges in capturing unique risks of Islamic banking. It concludes with ten rules of risk management and a word of caution about managing risks in life.
This document discusses financial institutions in India. It defines a financial institution as an organization that provides financial services like acting as a financial intermediary. It categorizes financial institutions in India as banking, non-banking, regulatory bodies and intermediaries. It provides examples of major banks, non-banking financial companies and mutual funds operating in India and discusses their roles. It also mentions some recent developments like ICICI Bank partnering with NDB bank and efforts by RBI and state governments to curb fake financial institutions.
This document provides an overview of the key elements and framework for developing an export marketing plan (EMP) for companies in emerging markets looking to export to other countries or regions. It discusses the planning process which involves research, SWOT analysis, confrontation analysis, strategy development, and action planning. The EMP framework involves five phases - perception and preparation, research, strategy, operational management. It also outlines a 2-day training program that would help companies apply this framework to develop their own customized EMP.
The document is an internship report from Arisha Jamil's summer internship at Summit Bank's Nazimabad Gole Market branch from June 17 to July 28, 2015. The report provides an overview of Summit Bank, including its history, vision, products, services, departments at the Nazimabad branch, and competitors. It details the bank's deposit products, free services for customers, internet and mobile banking options, and miscellaneous services. The report also includes an executive summary and table of contents.
Bank analysis and rating using the CAMEL modelRoger Aung
The document introduces the CAMELS rating system used by bank supervisory authorities to evaluate domestic and foreign banks. CAMELS ratings assess banks on capital adequacy, asset quality, management, earnings, liquidity, and sensitivity to market risk. Banks are given scores from 1 to 5 on each factor, with lower scores indicating stronger performance. An average score less than 2 signifies a high-quality institution, while scores above 3 require supervisory attention.
The document provides an overview of key concepts and procedures related to imports and exports in India. It discusses important terminologies like import, export, balance of trade, INCOTERMS. It also summarizes India's foreign trade policy and legal framework, duty exemption schemes, deemed exports, import and export processes involving documentation like bills of lading and entry. The key information covered includes definitions of imports and exports, India's trade performance figures, types of custom duties, ITC codes, and eligibility criteria for various duty exemption programs by the Government of India.
Forfaiting is a mechanism where an exporter's rights to export receivables such as letters of credit or bills of exchange are purchased by a financial intermediary called a forfaiter without recourse to the exporter. This converts the exporter's credit sale into a cash sale, absolving the exporter of political or conversion risks while providing up to 100% financing without recourse. The key parties involved are the exporter, importer, forfaiting agency which is typically the exporter's bank, the importer's guaranteeing bank, and domestic export-import banks. Forfaiting provides liquidity to exporters, fixes the financing rate, and keeps the transactions confidential.
The European Central Bank (ECB) is the central bank of the Eurozone. It was established in 1998 and is headquartered in Frankfurt, Germany. The ECB has three decision-making bodies: the Executive Board which manages the bank's day-to-day operations, the Governing Council which defines euro area monetary policy, and the General Council which contributes to advisory work. The ECB's primary objective is maintaining price stability across the Eurozone. It aims for an inflation rate of below 2% annually. The ECB employs various monetary policy tools like open market operations and interest rates to influence money supply and economic growth.
(1) The document discusses the State Bank of Pakistan (SBP), which is Pakistan's central bank.
(2) It outlines SBP's mission to provide reliable banking services and its vision to be a strong, efficient institution supporting Pakistan's economic growth.
(3) As central bank, SBP's key functions include issuing currency, regulating monetary policy and the financial system, and advising the government.
The document discusses various methods for financing international trade: open account, letter of credit, bills for collection, and advance payment. It provides details on each method, including how they work, their level of risk for the exporter, and the role of banks. A letter of credit issued by a bank is the safest method, as it guarantees payment for the exporter if documents are presented as stated in the letter. Bills for collection are less safe since payment depends on the importer. Advance payment is the safest for exporters but may not be practical in all cases.
Facilities provided by the bank to importer & exporterDharmik
This document is a project report submitted by Amit Panwar to Prof. Madhuri Khot on facilities provided by State Bank of India to importers and exporters. The report contains sections on import and export facilities. For imports, it discusses letter of credit and bank guarantee facilities provided by banks for financing imports. It also discusses import procedures and RBI norms. For exports, it discusses various export promotion schemes, pre-shipment and post-shipment export finance facilities, Export Credit Guarantee Corporation, export factoring, forfeiting and derivatives offered by banks to support exporters.
This document provides information about letters of credit, including:
1. It defines a letter of credit as a written undertaking by an issuing bank to make payment to the seller/beneficiary when stipulated documents are presented, protecting the seller from payment risk.
2. It describes the key parties in a letter of credit transaction (importer, exporter, issuing bank, advising/confirming bank), the payment process, and types of letters of credit like sight, usance, revocable, irrevocable, transferable, back-to-back.
3. It explains the benefits of letters of credit for both exporters/sellers in guaranteeing payment and importers/buyers in
The document is an internship report submitted by Mariam Jahan Nipun to her professor regarding her internship at First Security Islami Bank Limited (FSIBL). The report contains an introduction, objectives of the study, methodology, limitations and various chapters on FSIBL's profile, history, Islamic banking principles, management structure, and different modes of investment including Bai, Mudarabaha, Musharaka and Ijarah. The report also includes annual reports of FSIBL from 2009-2012 and findings on FSIBL's investment trends, financial stability and SWOT analysis.
Amishi Drugs & Chemicals Pvt Ltd is an ISO 9001:2008 certified manufacturer and exporter of pharmaceutical drugs and chemicals located in Ahmedabad, India. They produce a range of products including microcrystalline cellulose, sodium carboxymethyl cellulose, calcium carboxymethyl cellulose, crospovidone, sodium starch glycolate, pregelatinized starch, and magnesium stearate. The company has over 150 employees and 27 years of industry experience. Quality assurance is a core focus, with testing facilities and adherence to international standards. Products are shipped globally by air, road, and sea.
The document provides an outline of the World Bank, including its history, mission, goals, structure, governance, functions, membership, and resources. The World Bank was established in 1944 at the Bretton Woods Conference to aid in postwar European reconstruction and has since expanded to provide financing and advice to developing nations globally. It aims to reduce poverty through economic growth and has over 180 member countries.
This document summarizes and compares the human resource policies of Meezan Bank and Summit Bank. It covers performance appraisal, compensation and benefits, leave policies, medical policies, staff loan policies, and staff house financing policies. The key differences between the two banks include Meezan Bank only offering house loans to staff while Summit Bank offers house loans, personal loans, and vehicle loans. Summit Bank also subsidizes medical insurance premiums for staff while Meezan Bank does not.
In this report we have shown, the money laundering situation and anti- money laundering steps taken by Bangladesh. Besides, we have shown the global money laundering risk scores and Banladesh's position in this Index.
The IMF is one of most influential International Financial Institution committed for the reducing global poverty by meeting the challenges and opportunities of globalization. Hence, It urges on its member countries continued cooperation on transparent monetary and economic policies, honest government, and the establishment of rule of law. Although the IMF has been contributing to the economic development of developing countries including Bangladesh, we need to deeply examine the recommendations before accept the Fund’s assistance because of some controversial events has arisen before.
The FATF is an inter-governmental body that establishes standards for combating money laundering and terrorist financing. It comprises over 200 member countries that have committed to implementing the FATF Recommendations. The Recommendations establish global standards for anti-money laundering and counter-terrorist financing systems. Implementing the Recommendations effectively helps secure financial systems, build terrorism financing tracing capacity, and avoid sanctions.
This document discusses risk management in Islamic banking. It begins with definitions of risk management and describes the risk management process. It then outlines the major risks faced by both Islamic and conventional banks, as well as unique risks faced only by Islamic banks. The document discusses the Shariah perspective on risk, as well as tools for risk mitigation and measurement. It provides guidance principles from Basel, IFSB, and other organizations and discusses challenges in capturing unique risks of Islamic banking. It concludes with ten rules of risk management and a word of caution about managing risks in life.
This document discusses financial institutions in India. It defines a financial institution as an organization that provides financial services like acting as a financial intermediary. It categorizes financial institutions in India as banking, non-banking, regulatory bodies and intermediaries. It provides examples of major banks, non-banking financial companies and mutual funds operating in India and discusses their roles. It also mentions some recent developments like ICICI Bank partnering with NDB bank and efforts by RBI and state governments to curb fake financial institutions.
This document provides an overview of the key elements and framework for developing an export marketing plan (EMP) for companies in emerging markets looking to export to other countries or regions. It discusses the planning process which involves research, SWOT analysis, confrontation analysis, strategy development, and action planning. The EMP framework involves five phases - perception and preparation, research, strategy, operational management. It also outlines a 2-day training program that would help companies apply this framework to develop their own customized EMP.
The document is an internship report from Arisha Jamil's summer internship at Summit Bank's Nazimabad Gole Market branch from June 17 to July 28, 2015. The report provides an overview of Summit Bank, including its history, vision, products, services, departments at the Nazimabad branch, and competitors. It details the bank's deposit products, free services for customers, internet and mobile banking options, and miscellaneous services. The report also includes an executive summary and table of contents.
Bank analysis and rating using the CAMEL modelRoger Aung
The document introduces the CAMELS rating system used by bank supervisory authorities to evaluate domestic and foreign banks. CAMELS ratings assess banks on capital adequacy, asset quality, management, earnings, liquidity, and sensitivity to market risk. Banks are given scores from 1 to 5 on each factor, with lower scores indicating stronger performance. An average score less than 2 signifies a high-quality institution, while scores above 3 require supervisory attention.
The document provides an overview of key concepts and procedures related to imports and exports in India. It discusses important terminologies like import, export, balance of trade, INCOTERMS. It also summarizes India's foreign trade policy and legal framework, duty exemption schemes, deemed exports, import and export processes involving documentation like bills of lading and entry. The key information covered includes definitions of imports and exports, India's trade performance figures, types of custom duties, ITC codes, and eligibility criteria for various duty exemption programs by the Government of India.
Forfaiting is a mechanism where an exporter's rights to export receivables such as letters of credit or bills of exchange are purchased by a financial intermediary called a forfaiter without recourse to the exporter. This converts the exporter's credit sale into a cash sale, absolving the exporter of political or conversion risks while providing up to 100% financing without recourse. The key parties involved are the exporter, importer, forfaiting agency which is typically the exporter's bank, the importer's guaranteeing bank, and domestic export-import banks. Forfaiting provides liquidity to exporters, fixes the financing rate, and keeps the transactions confidential.
The European Central Bank (ECB) is the central bank of the Eurozone. It was established in 1998 and is headquartered in Frankfurt, Germany. The ECB has three decision-making bodies: the Executive Board which manages the bank's day-to-day operations, the Governing Council which defines euro area monetary policy, and the General Council which contributes to advisory work. The ECB's primary objective is maintaining price stability across the Eurozone. It aims for an inflation rate of below 2% annually. The ECB employs various monetary policy tools like open market operations and interest rates to influence money supply and economic growth.
(1) The document discusses the State Bank of Pakistan (SBP), which is Pakistan's central bank.
(2) It outlines SBP's mission to provide reliable banking services and its vision to be a strong, efficient institution supporting Pakistan's economic growth.
(3) As central bank, SBP's key functions include issuing currency, regulating monetary policy and the financial system, and advising the government.
The document discusses various methods for financing international trade: open account, letter of credit, bills for collection, and advance payment. It provides details on each method, including how they work, their level of risk for the exporter, and the role of banks. A letter of credit issued by a bank is the safest method, as it guarantees payment for the exporter if documents are presented as stated in the letter. Bills for collection are less safe since payment depends on the importer. Advance payment is the safest for exporters but may not be practical in all cases.
Facilities provided by the bank to importer & exporterDharmik
This document is a project report submitted by Amit Panwar to Prof. Madhuri Khot on facilities provided by State Bank of India to importers and exporters. The report contains sections on import and export facilities. For imports, it discusses letter of credit and bank guarantee facilities provided by banks for financing imports. It also discusses import procedures and RBI norms. For exports, it discusses various export promotion schemes, pre-shipment and post-shipment export finance facilities, Export Credit Guarantee Corporation, export factoring, forfeiting and derivatives offered by banks to support exporters.
This document provides information about letters of credit, including:
1. It defines a letter of credit as a written undertaking by an issuing bank to make payment to the seller/beneficiary when stipulated documents are presented, protecting the seller from payment risk.
2. It describes the key parties in a letter of credit transaction (importer, exporter, issuing bank, advising/confirming bank), the payment process, and types of letters of credit like sight, usance, revocable, irrevocable, transferable, back-to-back.
3. It explains the benefits of letters of credit for both exporters/sellers in guaranteeing payment and importers/buyers in
The document is an internship report submitted by Mariam Jahan Nipun to her professor regarding her internship at First Security Islami Bank Limited (FSIBL). The report contains an introduction, objectives of the study, methodology, limitations and various chapters on FSIBL's profile, history, Islamic banking principles, management structure, and different modes of investment including Bai, Mudarabaha, Musharaka and Ijarah. The report also includes annual reports of FSIBL from 2009-2012 and findings on FSIBL's investment trends, financial stability and SWOT analysis.
Amishi Drugs & Chemicals Pvt Ltd is an ISO 9001:2008 certified manufacturer and exporter of pharmaceutical drugs and chemicals located in Ahmedabad, India. They produce a range of products including microcrystalline cellulose, sodium carboxymethyl cellulose, calcium carboxymethyl cellulose, crospovidone, sodium starch glycolate, pregelatinized starch, and magnesium stearate. The company has over 150 employees and 27 years of industry experience. Quality assurance is a core focus, with testing facilities and adherence to international standards. Products are shipped globally by air, road, and sea.
Karnataka Soaps and Detergents Ltd, BangaloreSibis369
The document discusses a case study conducted at Karnataka Soaps and Detergents Limited (KS&DL) in Bangalore for one month. It provides details about the company such as its products, vision, quality policy, organizational structure, departments, production process, sales, exports, awards received, SWOT analysis and findings. Key findings are that the company is underutilizing capacity, uses outdated technology, and lacks effective marketing and consumer awareness of most products except Mysore Sandal soap. Suggestions include improving marketing strategy, distribution channels, R&D for new products, training programs, and digitizing company records.
Come experience the journey of this amazing company through this presentation. We hope you will find this useful in your search to be a part of VVF as a customer, consumer, employee, vendor, supplier or just a social enthusiast. Here are some useful links: VVF Story: https://www.youtube.com/watch?v=I9-11MRULvk
Message from CMD: https://www.youtube.com/watch?v=OWAtoGgHWZU
Eastern Condiments Pvt. Ltd. is an ISO 22000 & HACCP certified company located in Theni, Tamil Nadu that produces a variety of spices, curry powders, blended masalas, pickles, and rice products. Founded in 1983, the company employs over 2,500 people and enjoys an annual turnover of 650 crores. It holds a 75% market share and supplies over 6 lakh stores across India with its 500 vehicles. The company aims to be a preferred supplier through adopting global standards and innovative practices.
Maxheal Pharmaceuticals is an Indian pharmaceutical company with a vision to become a global player by 2015. It has experienced rapid growth since starting as a small retail pharmacy in the 1980s. The company exports pharmaceutical products to over 15 countries in Africa, Asia, and Latin America. In 2008, Maxheal acquired Ally Pharma, adding manufacturing capacity and approvals to sell in more African countries. Maxheal plans further expansion through an IPO and developing new product lines.
- The document is an internship report submitted by Muhammad Humza to the University of Management & Technology about his internship at C&B Marketing Services, the concessionaire for Walls Ice Cream in Pakistan.
- C&B Marketing Services is a division of Unilever Pakistan that distributes Walls Ice Cream products. The internship took place from May 1 to June 10, 2021 in the Accounts department.
- During the internship, Humza learned skills like teamwork, communication, time management and gained experience with tasks like verifying gate passes, entering data, and generating invoices.
1. The document provides sample profiles of 50 retail shops located across different areas in Bhavnagar city that were surveyed as part of the research on Amul Kool Flavored Milk.
2. The research was conducted over approximately 6 weeks and involved collecting primary data through questionnaires from 150 retail shops and 100 consumers in Bhavnagar city.
3. The objectives of the research were to analyze the market potential, consumption patterns, awareness levels, and factors influencing purchase decisions regarding Amul Kool Flavored Milk.
Virendra Saini is an Executive Vice President with over 22 years of experience in brand services, marketing, and business development. He has expertise in strategic planning, operations management, and client relationship building. Some of the key clients he has worked with include Adani Wilmar, United Breweries, Yes Bank, and Allied Blenders & Distillers. He has led the successful launches and growth of numerous brands across categories like edible oils, beverages, financial services, and more.
The document summarizes the vision, mission, objectives, and organizational structure of Lever Brothers Pakistan Limited. The key points are:
1. The vision is to excel in all fields and provide customer delight through quality products. The mission is to be the leading consumer company in Pakistan with dominant market positions across various product categories.
2. The objectives include 15% annual growth, understanding consumer needs, delivering superior value through innovation, improving efficiency, and developing new markets.
3. The organizational structure has a chairman who leads a management committee responsible for strategy and policy. Department heads oversee functions and ensure targets are met.
This document appears to be a project report submitted by a student named Abdu Samad on the topic of marketing management. It includes sections on the company profile of Colgate Palmolive India, the company's history dating back to 1806, and an analysis of Colgate's marketing mix including their products, pricing, placement, and promotion strategies. There is also a SWOT analysis and discussion of Colgate's position in the BCG matrix. The report provides an overview of Colgate Palmolive's business in India and strategies across various elements of the marketing mix.
Novartis (Bangladesh) Private Limited is a pharmaceutical company with 11 sales offices across Bangladesh and a head office in Dhaka. The company has a plant in Tongi, Gazipur that manufactures tablets, capsules, and sterile injectables. As part of an internship, the author worked on a project to improve spare parts inventory management at the Tongi plant using the ABC classification approach and developing standard operating procedures. The goal was to better organize inventory and ensure consistent operations.
Chima Ibiam is a marketing professional with over 10 years of experience in sales and marketing roles within the pharmaceutical industry in Nigeria. He has a proven track record of consistently exceeding sales targets and growing business. His experience spans several companies and he has skills in relationship building, marketing strategy, sales management, and business development.
Asia Novin Group is an Iranian company established in 2003 that supplies and exports petroleum products worldwide. It has offices in 25 countries and partnerships with major oil refineries. The company aims to provide reliable petroleum products and services to customers through a knowledgeable international team with decades of experience in the industry.
The document analyzed Revlon, a cosmetics company founded in 1932. It discussed Revlon's history, products, mission, vision, objectives. It then performed external and internal analysis using tools like SWOT, EFE, IFE, CPM, SPACE and BCG matrices. The analyses found Revlon in a weak competitive position against strong rivals. It recommended strategies like market development, penetration, product development, integration and divestiture to improve Revlon's financial position and competitiveness. Failing that, liquidation was the last option.
Your Future Starts Here. Your Future Starts with VVF.Amit Sanas
At VVF, we don't just offer jobs; we provide a platform for individuals to unlock their true potential and embark on a journey of growth and fulfillment. As a global leader in the chemical and personal care industries, VVF is more than a workplace—it's a community that values innovation, collaboration, and the relentless pursuit of excellence.
Why Choose VVF?
Innovation at the Core: Join a company that thrives on innovation. At VVF, we encourage and celebrate creative thinking. Your ideas are not just welcomed; they are the catalysts for our continued success.
Global Exposure: With a presence in over 25 countries, VVF offers a truly global work experience. Collaborate with diverse teams and contribute to projects that impact markets worldwide.
Sustainability Matters: Be part of a company committed to sustainability. VVF is dedicated to environmental responsibility, and we take pride in contributing to a more sustainable future.
Learning and Development: Your growth is our priority. Benefit from continuous learning and development programs designed to enhance your skills and empower you to take on new challenges.
Work-Life Harmony: We believe in fostering a healthy work-life balance. Our flexible work arrangements and supportive environment enable you to thrive both professionally and personally.
Diverse and Inclusive Culture: At VVF, diversity is not just a buzzword; it's our strength. Join a team that values and celebrates differences, fostering an inclusive culture where everyone feels heard and appreciated.
Join Us on the Journey: Your Career Awaits
Embark on a career with VVF and become part of a dynamic and forward-thinking organization that values its employees as the driving force behind its success. Together, let's create a future where innovation, sustainability, and personal growth converge.
Are you ready to unlock your potential? Explore career opportunities at VVF and join us on this exciting journey.
Effectiveness of advertisement_strategies_at_tvs_mba_project_reportsManoj Kumar
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1. WAH NOBEL GROUP OF COMPANIES LTD.
TABLE OF CONTENTS
ACKNOWLEDGEMENT
EXECTIVE SUMMARY
INTRODUCTION
HISTORY AND INTRODUCTION
PRODUCTS LINE
QUALITY POLICY OF WAH NOBEL
FUNCTION OF THE ORGANIZATION
BOARD OF DIRECTORS
ORGANISATIONAL CHART
MARKETING POLICY OF (WNAL)
MARKETING PLAN OF (WNAL)
MARKETING DEPARTMENTS
WAH NOBEL ACETATES
WAH NOBEL PVT LIMITED
MY WORKING AND EXPERIANCES
SWOT ANALYSIS OF WNAL
SUGGESIONS, RECOMMENDATIONS
& CONCLUSIONS
2. WAH NOBEL GROUP OF COMPANIES
Constantly working To the Highest Degree
of Trust and reliability
WAH Nobel (PVT) Limited
WAH Nobel Detonators (PVT) Limited
WAH Nobel Chemicals Limited
WAH Nobel Acetates Limited Nobel
Balouchistan Explosives (PVT) Limited
3. ACKNOWLEDGEMENT
I am the student of MBA 2ND semester and our institute has assigned us
to do internship in the summer for the period of 6 to 8 weeks to
enhance our practical skills in the running business environment of any
organization. The objective of this internship program is to expose
myself into the practical atmosphere where I can observe, analyze and
even practice the application of the professional knowledge that I have
acquired during the course of my studies.
The period we have studied in the last two semesters and
the knowledge which we have gained theoretically from our teachers
that how we can learn practical implementation in an organizational
environment. So, study, which we have done in the last two semesters,
is it practical or not in a multinational organization become realistic
after our internship period.
MILYAS HAN
MBA (MARKETING)
4. EXECTIVE SUMMARY
Wah Nobel’s products enjoy the highest reputation in Pakistan and
abroad. Wah Nobel is fully committed to a policy that ensures a
consistent supply of quality products and services at competitive prices.
WAH Nobel Acetates Limited was therefore incorporated on 24-11-1994
to set up plant in Industrial Estate Hattar for the manufacturing of
Acetic Acid and Ethyl/Butyl Acetate.
The management of Wah Nobel group of companies is fully committed
to a quality policy, which results in production of quality product
conforming to the requirement of our customer.
“The marketing team of Wah Nobel Acetates Limited is fully committed
to provide quality products & services to meet the requirements of our
customers and to maximize our sales and optimize profits though
aggressive marketing.”
Capture of market leading to discontinuation of imported products.
Increase in sales through diversification of products. Improvement of
products image through better presentation. To facilitate transaction,
Marketing Department will adopt flexible and aggressive pricing
practices.
Marketing Department will ensure consistency in the quality of the
products through continuous feed back from the customers.
To improve image of products & company, customers’ visits to plant will
be arranged.
New avenues will be discovered for marketing of diversified products.
Wah Nobel Acetates Limited is planned to come into the production of
Acetic acid, Butyl acetate and ethyl acetate by June 15, 1998.
Acetic acid = 5000 tones/annum
Butyl /Ethyl acetates = 4000 tones/annum
5. Ravi Rayon’s product available in the market was not sufficient to meet
the country’s demand.
Survey conducted by the Marketing department of WNAL revealed the
current market demand of Acetic acid and Esters as follows:-
Acetic acid - 4000 tone/annum
Butyl acetate - 2650 tone/annum
Ethyl acetate - 1060 tone/annum
Industry wise demand of three products is as follows:
Brochures: Brochures on the products to be marketed by WNAL will be
prepared and distributed among Customers during market visits.
Personal Selling: Target Customers will be visited on regular basis by
marketing department in association with concerned distributor.
WNAL is a Project of Wah Nobel Group. It started its production in
1997.The main Product are Acetic Acid, Butyl Acetate and Ethyl
Acetate. I have completed my training in the marketing department of
Wah Nobel Acetates Limited.
Wah Nobel Acetates Limited is the manufacturer of three products
which are as follows:
In Ethyl Acetate, we are facing competition from imports only.
Acetic Acid, Butyl Acetate and Ethyl Acetate are currently being
imported form Taiwan, South Africa and Netherlands. . Major
competitor of WNAL is Taiwan as the product of Taiwan is in market
long before the establishment of WNAL.
WAH Nobel acetates limited is a public limited company and has
been incorporated under the companies, act 1913 (repealed).
In my opinion the marketing of products of WNAL is quiet challenging
as we are facing competition from imports directly.
6. Introduction
I completed the first month of my training at WAH Nobel Acetate Ltd.
Before starting the detail of whatever I have learnt during this period, I
would like to give a bird eye view of the WAH Nobel GROUP OF
COMPANIES.
HISTORY OF WAH NOBEL
WAH Nobel was founded in 1962; Wah Nobel is a joint venture
between Saab, Sweden and Pakistan ordnance factories.
For more than three decades Wah Nobel has stood as a symbol of
safety, reliability, service and commitment. Wah Nobel’s products enjoy
the highest reputation in Pakistan and abroad. This has been achieved
through innovation, experience, state of the art technology and a vision
for the future.
Wah Nobel is fully committed to a policy that ensures a consistent
supply of quality products and services at competitive prices. Wah
Nobel develops, manufactures, markets and maintains a wide range of
commercials explosives, accessories and industrial chemicals of
international standards.
7. WAH NOBEL ACETATE LIMITED
WAH Nobel Board decided to diversify its activities in the field of
chemicals. WAH Nobel Acetates Limited was therefore incorporated on
24-11-1994 to set up plant in Industrial Estate Hattar for the
manufacturing of Acetic Acid and Ethyl/Butyl Acetate
Products
WAH Nobel Acetates Limited is the manufacturer of three products
which are as follows:
• Glacial Acetic Acid
•
•
Ethyl Acetate.
Butyl Acetate
8. QUALITY POLICY
ISO (9000-9001-14001) certified
The management of wah Nobel group of companies is fully committed
to a quality policy, which results in production of quality product
conforming to the requirement of our customer. It is our guarantee and
hallmark’s of the company’s policy to consistently provide quality
product and service of competitive prices through market driven and
services oriented management team.
Our employee’s caliber and their participation are the cardinal element
of our quality policy. It shall therefore be our constant endeavor to
update the skills of our employee’s through training and acquisition of
state of art technology and involve them in realism of our goals to
achieve these objectives the management shall make available
necessary resources and incorporate and built mechanism for persistent
re evaluation of it’s quality control system, than enable the company to
meet the changes of ever changing requirement of our customers.
9. BOARD OF DIRECTORS
CHAIRMAN Lt.Gen.Abdul Qayyum
VICE CHAIRMAN Mr. Sorgan Gindahl
CHIEF EXECTIVE Mr.Syed Kaukab Mohyuddin
Mr.feroz khan malik
Mr. Muhammad Anwar
Mr.Azhar Masood
COMPANY SECRETARY Mr.Amanullah Khan,Fca
MANAGER SECRETERIAT Mr.Nawaz Akhter Khan
AUDITORS Messers Tariq Ayub,Anwar
&Co. Charted Accountants
LEGAL ADVISOR Messer’s Khan & Piracha
BANKERS Muslim Commercial Bank Ltd
Habib bank Ltd
United bank ltd
Union bank ltd
WEBSITE: National development
http://www.wahnobel.com
Email: wahnobel@comsats.net.pk
10. finance Corporation
Allied Bank Of Pakistan
MARKETING DEPARTMENT OF WAH NOBEL ACETATES LIMITED
DJM/Mktg
AM/Mktg AM /Mktg AM/Mktg
SENEIOUR JUNIOUR
ASSISSTANT ASSISSTANT
DJM/MKTG MR IJAZ
AM/MKTG SOHAIL MIR
AM/MKTG RIZWAN SARWAR
AM/MKTG HAFEEZ KHAN
ASSISTANT MR.IRFAN
11. MARKETING POLICY OF (WNAL)
“The marketing team of Wah Nobel Acetates Limited is fully committed
to provide quality products & services to meet the requirements of our
customers and to maximize our sales and optimize profits though
aggressive marketing.”
PROCEDURE:
The Marketing Department of Wah Nobel Acetates
Limited has set the following marketing objectives: -
• Customer satisfaction
• Capture of market leading to discontinuation of imported products.
• Increase in sales through diversification of products.
• Improvement of products image through better presentation.
• Revenue generation through other sources.
The above-mentioned objectives will be achieved through formulating &
implementing the following key guidelines: -
Customer is the backbone for long-term success of this organization.
The Marketing Department will take/initiate steps to retain the
current as well as to target potential customers.
To facilitate transaction, Marketing Department will adopt flexible
and aggressive pricing practices.
Marketing Department will ensure mobility & increase the contact
frequency to interact with the customers and to increase the volume
of sales.
Marketing Department will ensure consistency in the quality of the
products through continuous feed back from the customers.
To improve image of products & company, customers’ visits to plant
will be arranged. Laboratory test report will also be dispatched along
with invoices to ensure the quality of the product.
Revenue will be increased through trading of related and unrelated
products.
Existing market will be further explored while potential customers
will be approached through promotional strategies.
12. New avenues will be discovered for marketing of diversified
products.
CREDIT POLICY FOR CUSTOMER
• To offer secured credit to our customers.
• In special cases to obtain the approval of the higher management
keeping in view the track record of the customers.
• Our aged receivables should not exceed 90 days.
PROCEDURE:
They prefer to sell their products against advance payments. However,
where necessary, we offer secure credit against local letter of credit.
Some times, we have no option but to offer unsecured credit. In such
cases we prepare the case for approval by the competent authority on
the basis of their customer’s approved payments procedure and the
track record of his payments. Once the case is approved we offer credit
to our customer. Such credits are limited to a maximum period of 45
days.
13. INTRODUCTION
WNAL is successfully penetrating in the market and gradually increasing
the market share, besides the tough competition from the foreign
brands. We are working very hard for more penetration in the market.
As compare to last year the position of the far-east economies are
showing some signs of improvement. Therefore, the improvement in
the far-east economies and imposition of regulatory duty will help us lot
in increasing the prices and of all the products in the first quarter of
year 2000-2001.
MARKET PLAN
INTRODUCTION
Wah Nobel Acetates Limited is planned to come into the production of
Acetic acid, Butyl acetate and ethyl acetate by June 15, 1998. The
annual capacity on the basis of 3 shift operation for 300 working days
and 100% capacity utilization is:-
Acetic acid = 5000 tones/annum
Butyl /Ethyl acetates = 4000 tones/annum
The usage of Acetic acid is in Industries like Textile, Leather, Food ,
Paint & Varnish, Pharmaceutical, Plastic and Rubber. Ethyl acetate is
used in manufacturing of printing inks, adhesives and lacquers, as an
effective solvent for many resins and cellulose nitrate for making
artificial leather, as a protective coating and in pharmaceutical and
Cosmetic industry. The usage of Butyl acetate in chlorinated rubber,
paints and thinners, plastics and food flavors is quite extensive.
14. Presently there is only one plant in Pakistan at Kala Shah Kaku which
was producing Acetic acid. This plant was basically installed for captive
consumption of acetate rayon plant and only surplus acetic was sold
into the market. Ravi Rayon’s product available in the market was not
sufficient to meet the country’s demand. Hence rest of the demand of
acetic acid and whole demand of Ethyl/Butyl acetates was being fulfilled
through imports. Now with the closure of Ravi Rayon’s plant whole
demand of Acetic acid is also met through imports.Historical supply for
last five years of these three products has been as follow:-
Years Acetic acid Ethyl acetate Butyl acetate
1991-92 2810 795 2436
1992-93 3181 634 1862
1993-94 3795 727 2456
1994-95 2946 1130 2594
1995-96 3664 1158 2696
MARKETING DEPARTMENT
Organizational chart of the planned Marketing department
Is as follow: -
MANAGING DIRECTOR
|
HEAD PROJECT DIVISION
|
DY. MANAGER MARKETING
|
ASSTT. MANAGER MARKETING
|
15. ASSTT. MARKETING
|
TYPIST MARKETING
MARKET SEGMENTATION
Survey conducted by the Marketing department of WNAL revealed the
current market demand of Acetic acid and Esters as follows:-
Acetic acid - 4000 tone/annum
Butyl acetate - 2650 tone/annum
Ethyl acetate - 1060 tone/annum
Consultant (AFTEC) has given industry wise segmentation of the market
in their feasibility report whereas Geographical segmentation has been
ascertained through market survey conducted by WNAL’s marketing
department.
1) Industry Wise Segmentation
Industry wise demand of three products is as follows:
Industry Acetic acid Butyl acetate Ethyl acetate
Textile 46% - -
Leather 44% - -
Paints(Thinner/ Lacquers) - 70% 55%
Plastic, Rubber & Tannery 04% 26% 25%
Food 04% - -
Miscellaneous 02% 04% 20%
TOTAL 100% 100% 100%
2) Geographical Segmentation
Present geographical demand of all the three products is as under:
16. Products Total Market Karachi Region Punjab Region
(Tone / annum) (Tone / annum) (Tone / annum)
Acetic acid 4000 (100%) 2120 (53%) 1880 (47%)
Butyl acetate 2650 (100%) 1564 (59%) 1086 (41%)
Ethyl acetate 1060 (100%) 933 (88%) 127 (12%)
DISTRIBUTION CHANNEL
WNAL’s products will be marketed through “Selective Distribution”
Strategy. The strategy means “the use of more than one but less than
all of the intermediaries who are willing to carry a particular product”.
This strategy is most effective for the distribution of specialty product,
industrial raw materials and chemicals. This approach allows the
marketer to focus attention on a relatively limited number of
intermediate relationships while maintaining adequate market
coverage.
1) Number of distributors
Keeping in view the quantum of the market following number of
distributors in respective cities has been decided to be appointed.
City No of Distributors
Karachi 02
Lahore / Kasur / Gujranwala / Sialkot 02
Faisalabad 01
Total 05
17. In the region of Lahore/Kasur/Gujranwala/Sialkot separate distributors
will be appointed for Acetic acid and Esters. This is because of the
market penetration of specific dealers in specified industry. This
phenomenon is more in practice in Lahore region than in other cities,
therefore in other regions same distributors will be used for all the
products.
• Price Policy: The Distributor will purchase the WNAL’s products for
onward sale at a discounted price of _____ of the products ex-works
price excluding sales tax.
• Conditions of Sales:
Distributors will do all the purchases on advance payment. The
distributors will also be required to deposit security money in the
amount equivalent to the expected purchases by distributors of WNAL’s
products in following fifteen days.
MARKETING OBJECTIVES
Market: Pakistan
Period: as they decide
Products: Acetic acid, Butyl acetate and Ethyl acetate.
MARKETING STRATEGY
Following Strategy /tactics will be adopted to achieve marketing
objectives.
Strict Quality Control
Effective quality control measures will be employed to ensure that the
product being marketed is of best quality and is manufactured to the
International Standards. Such measures will be implemented right from
the selection of raw materials, throughout the production line and up to
the packing of end product.
Promotional Plan
Following are the details of promotional plan of wnal.
18. • Stickers: Stickers with brief technical data about product.
• Brochures: Brochures on the products to be marketed by WNAL will
be prepared and distributed among Customers during market visits.
• Personal Selling: Target Customers will be visited on regular basis
by marketing department in association with concerned distributor.
• Advertisements: Advertisements will be given in the appropriate
magazines concerning Textile/Paint/Leather industries. However,
regular advertisement will be given in the every second issue of
Market Bulletin published from Karachi.
PRICES
It is worth mentioning that the prices of all the three chemicals
produced by them are at their lowest since the company into
production. Their drastic cuts in the import prices compel us to adopt
defensive pricing strategy.
Competition
Foreign Suppliers
The improvement in Far East economics resulted in increased prices of
the all the three products. This would help them in increase in their
prices during the financial year 2000-2001. Our major competitors are
Taiwan, Korea, and Indonesia etc. Their economic situation during last
one and half year is very depressing and not allow them to
Local Suppliers
In the domestic market they are expecting a competition in Acetic Acid
but till to date they have not materialize the same. This would further
help us in capturing the maximum market share.
20. Akbari Stores (Pvt) Ltd., Lahore
Sahib Impex (Pvt) Ltd, Faisalabad
Crown Lighting (Pvt) Ltd., Peshawar
MJF Chemicals, Lahore
Mian Enterprises, Lahore
RJR Enterprises
FN International, Lahore
ICI Paints (ICI Pakistan), Lahore
Introduction
I completed the first month of my training at Wah Nobel Acetate Ltd.
Before starting the detail of whatever I have learnt during this period, I
would like to give a bird eye view of the Wah Nobel Acetate Ltd.
Wah Nobel Acetates Limited
WNAL is a Project of Wah Nobel Group. It started its production in
1997.The main Product are Acetic Acid, Butyl Acetate and Ethyl
Acetate. I have completed my training in the marketing department of
Wah Nobel Acetates Limited. I will now discuss the information and the
procedures, which I learnt in this department:
Products of WAH Nobel Acetates Ltd
Wah Nobel Acetates Limited is the manufacturer of three products
which are as follows:
1. Glacial Acetic Acid
Description.
It is a clear color less liquid having strong ad our with burning taste
Major Users
Following are the major user industries
21. Textile
Leather
Food
Pharmaceuticals
Plastic & Rubber
Packing
Acetic Acid is delivered to customers in the gray plastic cans of 30 Kg
and bulk quantities can also be delivered in S.S. Tankers.
2. Ethyl Acetate
It is a stable, colorless and inflammable liquid with pleasant adour.
Main User.
Painting ink and allied, plastic/rubber
Packing:
Ethyl acetate is available in drums of 180 Kgs and bulk quantities are
delivered in S.S. Tankers.
3. Butyl Acetate
Butyl Acetate is a colorless inflammable liquid with a pleasant and fruity
adour.
Main User
and paints. This ester is also used as a solvent in the preparation of
artificial leather, textile and plastics and as an extraction solvent in
pharmaceuticals.
Packing
Butyl acetate is delivered to the customers in drums of 180 Kgs and
bulk quantities can be delivered in S.S. Tankers.
22. COMPETITION
The competition, which the products of WNAL are facing, is discussed in
the following:
Acetic Acid:
Presently WNAL has no local competitor and facing the direct foreign
completion although M/s MIDAS has started the erection and
installation work but it was stopped due to financial and management
problems. So we can say that presently there is no local competition in
Acetic Acid.
Butyl Acetate:
A plant with the name of LG Petrochemicals, which used to be in the
production of DOP, has now modified its plant to produce Butyl Acetate.
So now we are facing local competition as well as imports competition
in Butyl Acetate.
Ethyl Acetate:
In Ethyl Acetate, we are facing competition from imports only.
Acetic Acid, Butyl Acetate and Ethyl Acetate are currently being
imported form Taiwan, South Africa and Netherlands. . Major
competitor of WNAL is Taiwan as the product of Taiwan is in market
long before the establishment of WNAL.
Target Market
The target market of WNAL is basically end users and traders. We are
targeting only those end users whose consumption is in large quantity
that is minimum a truckload. To satisfy the demands and needs of
small users we provide our products to traders who then provide the
material to small-scale users. It is relevant to mention here that we
don’t have any sort of official or documented dealership. We used to
supply our products to every customer but then we sorted out few
traders in each area who purchase our material regularly and also in
bulk quantities. So we consider them as our preferred customers. We
supply Them products at better rates as compared to other customers.
23. These traders satisfy the needs and demands of the small users in that
specific area. Lahore, Sialkot, Rawalpindi, Faisalabad and Karachi are
the major areas where our products are sold.
M a r k e t i n g D e p a r t me n t
The product of WNAL is an industrial one so required direct selling. The
marketing team of WNAL does major selling. Different marketing tools,
like includes regular telephonic contacts and personal visits to the
customers.
We also give different souvenirs like diaries and calendars to our
customers, which also serve as a marketing tool.
The marketing of WNAL is also done through display of Advertisement
in the chemical magazine named as “Chemical News International”.
This magazine consists of current market situation of the chemicals.
Pricing Strategy
Since our plant is in its Fourth year and so we are in the process of
making the identity of our products. Therefore, WNAL is practicing the
penetrations pricing strategy. That is the prices, which are reasonable
enough that our customers prefer our products against the imports.
Uni price strategy (same price for the all customers)
Multi price (different price for different customers)
Payment Criterion
Payment from all customers is taken in advance. The mode of payment
is in three following ways:
For the customers convenience WNAL has opened its accounts in
three cities, Rawalpindi, Lahore and Karachi. Customer deposits the
amount and faxes the deposit slips.
WNAL accepts demand draft or cheques of some reliable parties as
well.
WNAL has also encouraged the local L.C. system for the credit
facility and security of payments with some customers.
24. My working/learning in the department:
• Check that the daily Imports of Different Acids With the Help of
Pakistan Revenue Automation Limited(PRAL)
In this work my duty is to check that what are the major
imports of different Acids and who are the importer of that acid
and also the price they paid against for that acid and also the
quantity they are importing, I see it in the PRAl and Make the
Excel sheet in which I put following information
Company Importing
Date Name Quantity Price Country ACID
• Daily Or Weekly Sale Reports
In this head at the end of the ay we checked that what are the
sales of the day we enter all the entries in the specific customer
account if some new customer come and the order is less in quantity so
we put that in the head of the general customers account. After that we
checked that what are the payment mood either cheque or in the cash
25. and in the case of loyal customer if the amount is credited so we enter
that in the account of that customer.
• Covering Letter.
• Invoice’s
• Delivery Note
• Made Faxes
WNAL’S SWOT ANALYSIS
(Strength, Weakness, Opportunities, Threat)
STRENGTHS
Monopoly for the time being in core products
Product Range compared to competitors
Consistent quality
WEAKNESS
Company has no market reputation
We have small staff with shallow skills base in many areas
We are weak to vital staff de motivation.
Improper resource allocation
Inadequate team work
Insufficient storage capacity
Untimely decision making
Lacuna in Effective communication among departments
26. OPPORTUNITIES
Our business sector is expanding with many future opportunities for
success
Our local competitors wants to encourage business where possible
Our competitors may be slow to adopt new innovations/technology
THREATS
A small change in focus of a large competitors might wipe out any
market position we achieve
Influx of traders in local market
R EC O M M E N D A T I ON S
There is a need of minute financial analysis, which can help the
management in their decisions making.
1. Communication gap between staff and management must be
eliminated through counseling or establishing human resource
department.
2. Cost should be reduced in the production because they have a great
problem of high cost in production of the products in their hattar state
area. And should make feasibility of setting their plant in local area.
3. WAH Nobel group of companies, has very heavy transaction rate to
make it properly managed current computer software is not sufficient.
Comprehensive computer software must be introduced.
4.WAH Nobel group providing housing facilities. Management must
take step in this regard and provide their employees proper housing
facilities.
27. 5. Extra effort must be recognize with extra benefit, promotions,
certificate etc. There must be proper policy to enhance the motivation
of employees within the group so that they can give their 100%.
6-working hours should be reduced for achieving extra output from
employees. And work timing should be equal to international standards.
C ON C L U S I O N
During my internship period, I conduct the following about WAH
Nobel acetates limited.
1. WAH Nobel acetates limited is a public limited company and has
been incorporated under the companies, act 1913 (repealed).
2. The company is well-established and working almost at full
production capacity and facing the competition most effectively.
3. All staff has a very good professional approach because of the
experience in the respective fields.
4. The companies’ accounts have been prepared in accordance with
the companies’ ordinance 1984.
5. The business conducted in trade is during the year were in the
accordance with the target they had set.
28. 6. There is no union in WNAL. There is an open door policy in the
company, who has certain problem can discuss it with any
manager.
7. The competitors of WAH Nobel acetates are the, ICI, SHELL, and
PSO which are making these types of acids.
8. The management of the company is very progressive in their
approach and they are planning to expand the plant capacity.
9. The WAH Nobel has very sound internal control as every
transaction has to pass through at least two hands.
10. The board of directors has delegated powers to MD for
running day-to-day functions of the corporation for which he is
fully authorized. Any thing for which MD is not authorized, and is
considering to be adopted, then MD obtains the approval of board
of directors.
Short Conclusion:
These were the information and procedures, which I have learnt so far
in my training. As satisfaction of the customers is the essence of
marketing so I am closely observing the way my seniors talk to the
customers and satisfy their needs and demands. In my opinion the
marketing of products of WNAL is quiet challenging as we are facing
competition from imports directly.
So I am very positive that I will learn a lot while facing these
challenges. The cooperation of the marketing team of WNAL will
also help me to improve my marketing capabilities.