The document outlines the basics of microblogging, emphasizing its differences from traditional blogging and detailing key platforms like Twitter and Yammer. It provides guidance on setting up a Twitter account, utilizing hashtags, and engaging with others, along with tools for monitoring social media activity. There are also hands-on exercises for users to practice creating their profiles and following other users.

1. Microblogging
WBI Social Reportiong
Apprenticeship Program
October 2012

2. Twitter

3. Intro /definition
 A microblog differs from a traditional blog in that
its content is typically much smaller - a short
sentence fragment, a link, an image or embedded
video.
Source: Wikipedia
 Popular services
– Twitter – http://twitter.com
– Yammer – http://yammer.com

4. Key functions it supports
 Easily point to and share digital materials on the web
 Inform key stakeholders on our activities
 Monitor what people are saying about projects/topics
 Link with people working on the same issues
 Supporting a network/community and share knowledge
with members
 Getting instant feedback about issues common to your
network/community
 Reporting from events and engaging with remote
participants
 Promoting promote articles, blog posts, new publications
and content from your website(s)

5. Yammer

6. How to use Twitter
 Register a free account at http://twitter.com
Set up your profile( location, picture, link to more)
 Start following other users and build your network
– Research and follow the most common #tags
(hashtags) in your area
– Introduce new #tags sparingly
 Ask questions and share the things you are doing
as well as useful links
– @[twittername] (speak to someone and your
mutual followers)
– D [twittername] (DM = speak directly to one
person)
 Re-post valuable links
– RT (retweet)
 Lists help make sense of the flood

7. Use a dashboard tool such as
HootSuite to manage your account(s)

8. M&E
 No. of followers, lists, retweets, mentions, reach
– http://twittercounter.com
– http://twentyfeet.com
– http://socialmention.com
– http://beta.useqwitter.com
– http://mentionmapp.com/
– http://tweetreach.com/
– www.klout.com
– HootSuite Analytics
 Followers/follow ratio
– http://dossy.org/twitter/karma/
 Followers analysis
– http://followerwonk.com/

9. Hands on exercise
 Register a profile
 Start to look for other users and follow
them
 In HootSuite, add your social networks
and create streams for #tags and other
searches

10. Microblogging
WBI Social Reportiong
Apprenticeship Program
October 2012