Advocacy and Storytelling Using Social Media
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Advocacy and Storytelling Using Social Media as presented April 12, 2010 at the Pacific Rim International Conference on Disabilities.
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- 1. Advocacy and Storytelling Using Social Media A Hands-on Workshop Presented by Michele Martin, Robb C. Sewell, and Savannah Barnett John J. Heldrich Center for Workforce Development Rutgers University April 12, 2010
- 2. Agenda Quick poll Storytelling Social Media Overview You create story ideas We talk about them in small groups We come back together to discuss Ask questions!
- 3. Storytelling Importance of storytelling in advocacy Introduction of Think Beyond the Label Examples from Cancer Support Groups Other stuff that Robb thinks is important to say
- 4. Social Media Many tools, many uses It’s about the people, not the tech Yes, there are accessibility issues
- 5. Web 1.0 One-way communication Static home pages Minimal multimedia Site as destination Push content
- 6. Web 2.0 Conversation Dynamic content User contributions & co-creation Multimedia-rich Outposts on the web “Pull” content
- 7. Benefits “Google Juice” Going viral Multiple ways to use/re-use Transparency Get others to spread your message Easy to connect, respond, participate “On the Internet, nobody knows you’re a dog.”
- 8. Blogs Usually short, concise pieces about hot topics Good blogs have focused content (i.e. photography, gluten-free cooking, disability employment resources, etc). Go where your obsession takes you! Good blogs stimulate comments and discussion Free blog hosting
- 9. Twitter Limited to 140 Characters Can share resources and interact with other users Followers & Following @, RT, DM #Hashtags URL Shorteners Accessible Twitter
- 10. Facebook Profiles, “Walls”, “Friending”, News Feed, Multimedia, Games Can be used for informal, casual purposes or to promote a business, event, or prospective employee Over 2 million unique web visits in Jan 2010* * http://news.bbc.co.uk/2/hi/technology/8562801.stm
- 11. “White Label” Networks “Roll your own”—Ning, SocialGo Customized to specific interests Public/private Profiles, “Walls” and Activity Feeds Blogs & Forums Video/Photo-sharing Events Embed “widgets”—chat, live-streaming video, etc.
- 12. Photo sharing Flickr Upload your own photos to tell a story Can find CC-licensed photos to re-mix and re-use Create public or private groups, “geo-tag” photos, create slide shows
- 13. Video sharing Youtube, Vimeo Now automatic captions on YouTube! Storytelling through video Can watch and upload video via mobile devices User comments, video replies
- 14. Other Tools Wikis “White Label” social networks—Ning, SocialGo Slideshare Screencasting—Jing, Screencast-o-Matic Podcasting MySpace Google Buzz
- 15. Questions?
- 16. After the session Go to: http://pacrimsocialmedia.pbworks.com/ for all workshop content and additional links and resources Contact us with any follow up questions: michelemmartin@gmail.com rcsewell@rutgers.edu sbarnett@rci.rutgers.edu