This public relations plan aims to increase donations and awareness for Oxfam Hong Kong. Key tactics include a PR stunt to engage the public, partnering with for-profit organizations for events, and securing high-profile donors. Objectives are to raise $4.5 million more in donations, reach 50,000 additional people, and improve Oxfam's reputation. Strategies involve using social media like Facebook to promote awareness and giving among youth. The plan outlines target audiences, messaging, and evaluation metrics.