The African Commons Project in collaboration with Sangonet regularly run a 1-day training workshop for South African NGOs, providing an introduction to social media tools and how they can be applied in their work for social good. This is an updated version of the course. More info at http://africancommons.org
The African Commons Project in collaboration with Sangonet ran a 1-day training workshop for South African NGOs. The course provided an introduction to social media tools for NGOs
Green Hectares Rural Tech Factsheet – Social NetworkingGreen Hectares
The factsheet designed to accompany the Social Networking presentation. Green Hectares offers this content as part of an initiative to enable rural communities with technology.
The African Commons Project in collaboration with Sangonet ran a 1-day training workshop for South African NGOs. The course provided an introduction to social media tools for NGOs
Green Hectares Rural Tech Factsheet – Social NetworkingGreen Hectares
The factsheet designed to accompany the Social Networking presentation. Green Hectares offers this content as part of an initiative to enable rural communities with technology.
This is the PowerPoint file I created for my presentation to International Association of Administrative Professionals (IAAP). The sources for the movies, links, and borrowed content can be found on the last slide.
This was created for an internal company introduction to using social media, specifically Facebook and Twitter. At the time, most of our employees were not using SM personally or professionally. It is a 101-type session on navigating and understanding basic SM environments.
Tumblr 2014 - statistical overview and comparison with popular social servicesStephan Tschierschwitz
What is Tumblr: A Statistical Overview and Comparison with other popular social services, including blogosphere,
Twitter and Facebook, in answering a couple of key
questions: What is Tumblr? How is Tumblr different from
other social media networks?
Twitter Is Dead! Long Live Twitter! Love it or hate it, Twitter is the social media darling of 2009. But why? Learn how Twitter text messages shape brands, improve customer service, reveal insights and capture the collective zeitgeist in 140-characters or less. Used for the past two years by savvy organizations worldwide, Twitter has recently been popularized by celebrities, athletes and mainstream media. Its simplicity and versatility make it the target for both ridicule and adoration – often at the same time. And while the fate of Twitter as the Internet’s next big thing can be debated, learning to become smarter, more efficient and engaging never goes out of style.
Putting web 2.0 and social media to work for foundations. This presentation was part of an interactive workshop at the Conference of SW Foundations in Vail, Colorado on October 1, 2010. Presented by Josie Burke from El Pomar Foundation and Rob Simon from BurstMarketing.
Learn how to teach Twitter to your business communication or business writing students. For a script for this presentation, go to http://www.slideshare.net/Bovee/teaching-twitterscript. Be sure to download it!
These are the slides I presented at RWJ School of Medicine Grand Rounds, University Day when new faculty were inducted into the Master Educator's Guild.
An experimental study in which we analyzed how individual twitter usage varies in conference settings.
Edgardo Vega, Ramanujam Parthasarathy, Josette Torres- Virginia Tech
This is the PowerPoint file I created for my presentation to International Association of Administrative Professionals (IAAP). The sources for the movies, links, and borrowed content can be found on the last slide.
This was created for an internal company introduction to using social media, specifically Facebook and Twitter. At the time, most of our employees were not using SM personally or professionally. It is a 101-type session on navigating and understanding basic SM environments.
Tumblr 2014 - statistical overview and comparison with popular social servicesStephan Tschierschwitz
What is Tumblr: A Statistical Overview and Comparison with other popular social services, including blogosphere,
Twitter and Facebook, in answering a couple of key
questions: What is Tumblr? How is Tumblr different from
other social media networks?
Twitter Is Dead! Long Live Twitter! Love it or hate it, Twitter is the social media darling of 2009. But why? Learn how Twitter text messages shape brands, improve customer service, reveal insights and capture the collective zeitgeist in 140-characters or less. Used for the past two years by savvy organizations worldwide, Twitter has recently been popularized by celebrities, athletes and mainstream media. Its simplicity and versatility make it the target for both ridicule and adoration – often at the same time. And while the fate of Twitter as the Internet’s next big thing can be debated, learning to become smarter, more efficient and engaging never goes out of style.
Putting web 2.0 and social media to work for foundations. This presentation was part of an interactive workshop at the Conference of SW Foundations in Vail, Colorado on October 1, 2010. Presented by Josie Burke from El Pomar Foundation and Rob Simon from BurstMarketing.
Learn how to teach Twitter to your business communication or business writing students. For a script for this presentation, go to http://www.slideshare.net/Bovee/teaching-twitterscript. Be sure to download it!
These are the slides I presented at RWJ School of Medicine Grand Rounds, University Day when new faculty were inducted into the Master Educator's Guild.
An experimental study in which we analyzed how individual twitter usage varies in conference settings.
Edgardo Vega, Ramanujam Parthasarathy, Josette Torres- Virginia Tech
Workshop given at the 2013 Media Coverage of International Justice conference sponsored by the Samir Kassir Foundation and the Global Center for Journalism & Democracy. Apps and tools to track information, strategies for content distribution and community engagement
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: web2llp.eu /training/pilot-online-session-2-tools
It’s time to break out of your shell, learn how to build your presence and engage with your followers on one of the highest ranking social networking sites.
How to use a blog for publishing scientific research: A training guide part 1AfricanCommonsProject
The African Commons Project ran a two-day training workshop with the Academy of Science of South Africa in August 2009. We set up a basic Wordpress blog for them, and then led through intensive training on how to use the platform and the basics of blogging: from content to marketing.
How to use a blog for publishing scientific research: A training guide part 2AfricanCommonsProject
The African Commons Project ran a two-day training workshop with the Academy of Science of South Africa in August 2009. We set up a basic Wordpress blog for them, and then led through intensive training on how to use the platform and the basics of blogging: from content to marketing.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. Basic Course Overview
• Introduction to Blogging: Daniela and Matt
• TEA
• Introduction to Microblogging: Kerryn
• LUNCH
• Introduction to Social Networking Sites: Kerryn
• Introduction to Wikis: Daniela
• TEA
• Introduction to Multimedia Sites: Daniela and Kerryn
• Social Media Discussion and Summary
3. Blogging
Outcomes
At the end of this section you will:
1. Know what a blog is
2. Understood the value of a blog for your organisation
3. Understood how to use a blog as part of your organisation’s
communication strategy
4. Have tips on how to go about getting buy-in from within your organisation
and how to attract a community of readers to your blog.
5. Know how to write a blog entry and have some ideas on what to write
about.
4. Blogging
Blogging in Plain English
Lee LeFever, Commoncraft.com
5. So what’s the big deal?
Read / Write
Read / Write
• Sir Tim Berners Lee invented the World Wide Web in 1990.
• The proposal was based on how to transfer information over the internet,
using a point-and-click system.
14. Why Blog?
Blogging facilitates conversations and creates relationships:
• Gives a personal, ‘insiders’
view to the happenings within
the organisation
• Allows you to garner support
and recruit volunteers.
• Information exchange
between constituents, other
non-profits, information
specialists etc.
• Helps with accountability to
donors
15. Best Practices for NGOs
• Read blogs!
• “Before your organisation starts to blog, set up a newsreader”
• Have someone who likes blogging do the blogging
• Sustainability
• Quality above quantity
• Respond to comments
• Don’t just tell – show
• RSS feeds
• Promote your blog
17. Some blogging STYLE notes
• Informal and personal tone
• Focus on unique content: Add a new
voice to the internet
• Length: 250-300 words or maybe…
not???
• Link, link, link: This provides
supporting information to your post
• Appealing headlines (titles): Grab
your reader
• Spelling and grammar check!
• Visuals: A picture (or video) tells a
thousand words
19. Blogging Exercise
30 minutes
Log on to the NGO Pulse website
Write 2 paragraphs on one of the following topics:
• About your organisation: vision, mission and projects;
OR
• A recent event/project that your organisation has
hosted/launched.
Remember to include links!
20. Microblogging
Outcomes
At the end of this section you will:
1. Have background context to microblogging and Twitter
2. The different uses of microblogs, and the different ways of using
microblogs
3. Know how to navigate your *homepage*
4. Understand how Twitter can be used in organisational strategy and
campaigns or programmes
5. Have set up a Twitter account either personal or organisational.
6. Know how to search for *followers* on Twitter.
22. The birth of microblogging
• Microblogging is a hybrid, or mix, of two technologies:
– mobile phone short message service (sms), and
– IRC (internet relay chat protocol); which was the very first instant
messaging system sent via a phone line before the world wide web
was developed.
• Microblogging developed from a creative sub culture that grew in IRC
chat where people could give a short status next to their name when
‘logged in’
• Microblogging is based on this principle of providing an immediate
status update: what am I doing now?
• Twitter is the name of the microblogging platform. There are similar
platforms, but Twitter is the most popular.
23. Example of IRC chat room - geeky, no aesthetic
… became instant chat eg ICQ,
with updates: what am I doing?
25. The Twitter tale
• Original name was Twttr, inspired by the name Flickr
and also based on the 5-digit sms code
• Rebranded to Twitter & launched publicly in 2007
• One of the most powerful tools in the SNS (social media
sites) arsenal
• “The new scaffolding that gave power to new
short messages.”
• Twitter is now the third largest social media platform with
4.5 million users at November 2008
Why 140 characters?
• Started limitless but 160-character per tweet
• Due to system overload this was reduced to 140, leaving
space for user name and colon
“One could change the world with one hundred
and forty characters”
Twitter Tree by Pandemia, Source: Flickr, cc-BY
26. The main uses
The main uses are:
1. Daily chatter:
– Sharing my daily routine, what am I doing … a stream of consciousness
2. Conversations:
– Commenting on or replying publicly to other people’s posts, using the @ sign
– private direct messaging to followers (called dm)
3. Sharing information/URLs:
– 13% of all posts contain urls. Using a url shortening service like Tinyurl or
bit.ly
– Retweeting someone else’s tweet (NB for organisational/ brand building)
4. Reporting news:
– latest news or comment about current events
27. 3 types of users
Information source
Is a hub that has large number of followers.
Might post regularly or infrequently, but due to the
value, followers remain large
Friends
Most relationships fall into this broad category
Posting regularly
* Friends are not necessary ‘friends’ like facebook
Information seeker
This person might post rarely but follows other users
regularly
Twitter Tree by Pandemia, Source: Flickr, cc-BY
28. So, what do you do with Twitter?
follow & be followed … and search
Following:
– Updates in your personal timeline of those you’re following will be
visible on your homepage.
Search:
– for people, profiles, topics of interest and follow
Followers:
– receive your updates
– When you post an update to your Twitter account, your followers will get it
on their home page
– Mutual followers can send each other private messages - DM -
– Can get notified by email when someone new follows you or sends
you a private message
Extend your network:
– Extend your network by following those who you’re following or are
following your followers
29. User name
following/ follow stats & status updates
direct messages and directed responses
people following updates on homepage
most recent update
search (find people) and advanced search
(8)
31. Hashtags in Twitter
Well, firstly what are TAGS in general?
• a non-hierarchical keyword or term assigned to a piece of information - an
internet bookmark, digital image, computer file
• this kind of metadata helps describe an item and allows it to be found again by
browsing or searching.
• are chosen informally/ personally by the item's creator or by its viewer, depending on
the system
Tagging helps organise and share our info online. By attaching one or more
keywords to an object, like a Flickr photo, we group it together with others that
have the same tags. Hashtags on Twitter serve a similar purpose
Objectives
• to bring order to Twitter users’ updates (tweets)
• To make it easier to follow a topic of interest
How to
• Create a hashtag by adding the hash symbol # to the front of an appropriate
keyword as you write your tweet
• There are pre-existing hashtags that others have set up which can be followed
• A well-known example is #nptech for tweets about the non-profit environment
• Hashtag tweets are also available as individual RSS feeds
34. Other handy hints
1. Apps for desktop
• “Twitter clients” - bring Twitter to your desktop: Tweetdeck, Twhirl
• Can post to multiple platforms at same time
• Can provide immediate shortened url app
2. Pics on Twitpic - http://www.twitpic.com
• Upload pics to a Twitter photo-sharing platform
• Upload via twitter client
• Upload via cellphone with unique email address
3. Track retweets
• Search for retweets using advanced twitter search or new tools such as
Retweetist or dailyRT
4. Find hashtags
• Twitter advanced search using “this exact phrase”
• Hashtags at www.hashtags.org
35. The rise of Twitter as a business app
Meaningful business tool for building a community of constituents, clients
or supporters, through
1. ability to talk directly to a group of people (no intermediary)
3. send people to a specific location (url) (call to action)
5. provide info to people (info source)
7. gain insight into what constituents are thinking and talking
about (user intelligence)
9. gain insight into what other orgs are doing, discussing (market
intelligence)
36. How non-profits can use Twitter: case study
• Reason for using Twitter: National Wildlife
– listening post and place for conversation Federation,
United States
• Strategy:
– employees tweet & develop like-minded followers. (see NWF Twitter
homepage)
– Different campaigns on different channels
– Twitter not in isolation: Put articles on other SNSs and point to them
through Twitter;
– push people to their media hub page
• Benefits:
– Can join in conversation with constituents (direct communication)
– Can gain insight into how constituents feel toward the org (user intellig.)
– Can even mend relationships and have made new contacts (r’ship mngmt)
– Helped spread important messages (info source)
– Increased their online activism
37. 20 mins practical
• Create your profile on twitter at twitter.com
– Basic: You will need to access an email address for profile confirmation
– Advanced: Customise your homepage background
• Search
– Basic search: Find 3 people that you either know or would like to follow, and
follow them
– Advanced search: Find organisations that are active in the non-profit, ICT
environment and follow them
– Advanced search: Find the hashtag bb4za and find out who posted and what
this event was about
• Post:
– Basic post: Post your first tweet to your profile
– Advanced post: Send a direct message to kerrynmckay or someone you are
following
– Advanced post: Post about this workshop using #smngo and then search for
this hashtag to see who has contributed
– Or retweet something interesting
38. Social Networking sites
Outcomes
At the end of this section you will:
1. Have an understanding of how Facebook can be used as a tool for building
or supporting constituencies
2. Understand how campaigns can be implemented on Facebook
3. Know the difference between Groups and Pages and how these could
complement your organisational strategy/ objectives
4. Have some knowledge of additional apps and tools that can be used in
Facebook for business purposes
5. Be aware of how to manage your organisation and staff on Facebook
6. Have an awareness of legal issues around Facebook content
39. Social networking sites
Towards a definition:
“ Social networking sites allow users to articulate and make visible their
social networks … (they are about) … communicating with people
already part of your social network
”
- danah m. boyd, Social Networks Sites: Definition, History and Scholarship
40. Facebook in context
Timeline of development
2004
Harvard-only
To find friends, hook ups on campus
Need harvard email address to access
2005
Other universities and some corporate networks
Need varsity or corporate email to access
2006
Everyone
Any email address to access
41. Why does Facebook work? …
175 million users can’t be wrong!
• Barriers to entry are low
– It’s free
– Easy to do
– It’s a relatively safe space based on friendship and referral
• Based on community
– Built around groups
– Made up of networks
– Successfully mirrors fabric and structure of real-life
communities
• Immediate gratification
– Updates are real time
– Connect in real time with chat application
• Customisable
– Add different applications to their profile
– Customise your homepage
42. Non profits and Facebook
• Enables non profits to easily access (potentially) huge numbers of
constituents and potential constituents at very little or no cost.
• Platform for amplifying and broadcasting your message via
personal relationships to a massive audience.
• Is an ‘opt in’ scenario!
• Your facebook strategy
– should not be so much about the organisation as about the cause.
– Develop and discuss a deliberate strategy
– Remember: strategy requires maintenance!
Eg: Facebook allows your org to be hub of info; or clearing house for
important/ relevant info; time sensitive info distrib.
43. Keys to success
• Create personal relationships with other
facebook members interested in similar causes or
issues.
• Encourage constituents to post comments,
submit photos and videos
• Participate Participate Participate!
– Frequent updates
– Encourage your org’s employees to have online
conversations around your org’s work
• Monitor and keep in touch
Remember: Relationship first - organisation promotion second!
44. Tools for your org - groups and pages
About groups
Groups are best for special interests, causes, a place to build up a
tribe of people interested in your subject
Groups can be set up by anyone, about anything - not necessarily formal
representation
Example: there are 133 Save Zimbabwe groups
People who join your group are called members
Groups can
• show news & info,
• create & invite people to events,
• set up discussion threads and
• add multimedia
Members can
• contribute to the wall with comments, multimedia (photos/ video)
• add, & contribute to discussion threads
• RSVP to events via their inbox
45. Group example
• build database of constituents; email max 5,000 bulk mail
• Create events; send invitations to members through event system;
RSVP functionality
• Members can add a comment to the wall, can add photos and
video
• Members can contribute or initiate discussion & debate
Contact members directly;
message appears
in their facebook inbox
46. Group pros and cons
The pros The cons
• Facebook users are familiar with • are only visible to Facebook
groups members
• you can send messages to group • no extra applications added to
members them
• are marginally easier to set up and • You generally have to visit a group
manage than pages regularly and use the messaging
feature to keep discussions flowing.
47. About pages
Pages are best when you want to specifically represent your business ;
pages get indexed by Google to allow global access in search.
Pages cannot be created to represent a real public figure, artist, band or
org, and may only be created by an official representative of that
entity.
Pages have more functionality than Groups and can add media-rich
content; focus on the stream of content posted by page administrators
You can promote your pages with your own Facebook ads
Pages have
• customisable tabs: enhanced wall for updates/ photos/ video/
events/ reviews/ discussions
• measuring engagement and interaction tools
Fans can
• interact on wall, in discussion groups
• dependent on customisation they can write reviews, upload photos
and video
49. Pages pros and cons
The cons
The pros • ‘Updates’ sent to those who decide to
•visible on the wider internet to non-
be a ‘fan’ of your page are lower key
Facebook members (although only
than messages to group ‘members’ -
Facebook members can interact with
appear on side of homepage when log
them)
in; not inbox
• can add applications from a wide
• Facebook users are less familiar
range of off-the-shelf apps
with pages than they are with groups
• provides visitor statistics to let
• Visitors still need to be a member
you know how many visitors you pages
of Facebook if they want to join in
are getting
discussions on your page message
• user RSVPs added to their
board.
calendar & friends will see event in • More difficult to set up than groups;
newsfeed
might need tech assistance to add
other apps
50. Privacy & IP issues on Facebook
• On Facebook you can adjust your privacy settings; ensure these
meet your level of comfort
• If encouraging your org’s employees to post, remember that their
updates are visible by everyone in the network. Request discretion.
• Be aware of the Facebook terms of use & privacy policy and
understand what impact this could have for your organisation
• The controversy - Facebook terms of use clause change … and change
back again!:
– Stated that the perpetual licence that they had granted themselves
to the content of users’ profiles would no longer expire when those
users shut down their accounts.
– Translation: We Can Do Anything We Want With Your Content.
Forever
51. Wikis
Outcomes
At the end of this section you will:
1. Have found out what a wiki is and how it can be used
2. Understand what the key features of a wiki are
3.Understood the value of a wiki for your organisation
4. Understood the types of information that can be shared on a wiki
5. Have tips on how to get buy-in from within your organisation and how to
encourage positive participation in the organisation’s wiki.
6. Have practiced adding information to a wiki, including how to add new
pages, linking and formatting.
52. Wikis
Wikis in Plain English
Lee LeFever, Commoncraft.com
58. 3. Project Management
TACP uses Socialtext to
coordinate the organisations’
work – meeting notes, to do
lists, shared information.
(Private wiki)
59. Where to find a wiki
• Free and EASY, but with advertising
• Wikispaces
• PB Wiki
• Free but you’ll need a developer
• MediaWiki: database-driven, for large wikis
• EASY but not FREE
• Wikispaces (no advertising and customisable)
• PB Wiki
• Socialtext
60. Wiki Best Practises
• Think about it first: Launch a wiki
with a clear purpose
• Adoption strategy: Set up a staff
meeting and demonstrate how the wiki
will be used and how easy it is to
contribute.
• Pre-populate: At least on the front
page. This encourages others to
participate.
• Appoint a wiki gardener and/or a
wiki champion
• Make the wiki a part of daily work
habits
61. Wiki Best Practises
• Wikipatterns.com: A great wiki resource!
• People patters/anti-patterns
• Adoption patterns/anti-patterns
62. Wiki Exercise
40 minutes
Using your cheat sheet…
Log on to the Social Media for NGOs Wiki
(http://socialmedia.ngopulse.org/)
Find your name in the participants list.
Create a new page for your name
Add (copy and paste) the blog entry that you wrote on
NGO Pulse to your page.
Insert the following somewhere in your text: Bold, italic,
bullets, heading, an external link.
Save the page.
Once you are done, add a link on your page to the page
of the person sitting to your right.
63. Multimedia sites
Outcomes
At the end of this section you will:
1. Understand the benefit of using photo and video-sharing sites for
your organisation
2. Understand tagging and how it can be used to gather media from your
constituents
3. Be able to find and share photos and video.
4. Be aware of free or open-licences such as Creative Commons, which
allow you to legally share and use multimedia from *external* sources
5. Know how to add multimedia to your blog, including resizing and
65. Flickr
• Essentially an SNS - one of the world’s best online photo management
and sharing apps
1. Help people make their content available to people who matter to them
- this includes alternative licensing options
2. Enable new ways of organising video and photo
• Free account to upload photographs and use the site to store, share
and explore photos (up to 100 MB per month)
• Members can
1. Upload and download photos
2. join and create groups
3. participate in discussions
4. connect to people and can help widen your org’s online connections
through photo-sharing
66. Tagging and Search on Flickr
Tags
• An online non hierarchical ‘filing’ system to categorise
photos and video, ie: a keyword or category label.
• Tags help you find photos and videos which have something in
common.
• On Flickr - up to 75 tags to each photo or video
• Geo-tagging and search using the map on Flickr
• Creative Commons search on Flickr
69. Flickr and your Org
1. TALK. Tell your story through Flickr
• “A picture is worth a thousand words”
• post pictures about your cause and spread your story
• connect with your supporters and start a Flickr group.
– Groups can be private or public
– organized around an event, subject, theme
• Encourage everyone to comment and give their feedback on the
photos.
• Don't worry if you are a small nonprofit and don't have a lot of pictures
to post. Even a few will help demonstrate to supporters your work
towards your mission.
70. Flickr and non profits
2. PROMOTE. Share your event
• Upload event photos
• Encourage your attendees to do the same.
• Exposes to a wider audience than if you just posted them on your
web site.
3. LAUNCH. A campaign; a fundraiser
A great example of a fundraising campaign on Flickr is The Children at
Risk Foundation (Carf)
Asking supporters to donate $10 per person to support their street kids
programs and to contribute their own photos to their Flickr group.
Photos & conversations they generate show how a small amount of money
$10 can make a huge difference.
There are many advantages to launching campaigns on Flickr .
• They can be easily done on a low budget; increase your visibility,
provide an interactive community for supporters and engage new
audiences.
4. ENGAGE. Be known to your volunteers
• Encouraging volunteers to share photos, ideas and stories allows your org
to take advantage of the creativity of as many people as possible
72. Video to support your cause
Education
• A great way to find resources on issues related to your
work.
• Example: Common Craft videos shown here today – all
sourced from Youtube.
• Videos are a great way to effectively explain complex
issues in a succinct and entertaining way. You can share
explanations about your cause and why it is important.
• Which is also linked to…
73. Video to support your cause
Marketing and Fundraising
• Video memes
What is a meme?
Any idea or scrap of content that spreads voluntarily
from person to person across the Web.
• Example: The Girl Effect
• Documentation of your work and events
• Resource
• Donors and stakeholders accountability
• Archival purposes
• Example: The iCommons Summit in Sapporo ‘08
74. Video site showcase
Where do I share?
• Youtube channels
Huge international audiences, limit of 20 minute
uploads, 10 million uploads a day.
• Zoopy
Local option, local audiences, local speeds (faster).
Audio, video and photos. Mobile site.
• Dotsub
Plugging in to a community of translators
75. Creative Commons in the digital economy
• Creative Commons defines the spectrum of possibilities between
full copyright and the public domain.
All rights reserved No rights reserved
Some rights reserved
• The licences help you keep your copyright while allowing certain
uses of your work — a “some rights reserved” copyright.
• Creative Commons licenses are not an alternative to copyright.
• They work alongside copyright, so you can modify your copyright
terms to best suit your needs.
76. You can choose!
• The types of uses you want people to automatically have with
your work without having to gain permission from you as
creator
• No contract signed. Creative Commons licences are designed
to be applied to your work and to be binding upon people
who use your work based on their notice of the Creative
Commons “Some Rights Reserved”
• The licences have been ‘ported’ into South African law so that
they are compatible with and upholdable within SA Law courts
• Licences available in human-readable, lawyer-readable
and computer-readable code (The metadata describes the
key licence elements that apply to a piece of content to enable
discovery through CC-enabled search engines)
77. Video and photo
Upload/download, resize and embed
DEMO ON WORDPRESS SITE
2.SEARCH
3.PUBLISH
a) EMBED (video)
Copy the embed code
Choose HTML view
Paste the embed code
Resize
b) DOWNLOAD/UPLOAD (photo)
Click download and save to desktop.
Go to story and click on upload photo
Follow instructions
4.SAVE
78. Multimedia Practical
15 minutes
1. Search
Use one of the featured video sites or flickr.com to
find either a video or picture to compliment or add
to the story you wrote at the beginning of the day.
2. Add this media to your story on the NGOpulse site.
3. Publish your final story.
79. Final Social Media Practical
45 mins
30 mins – Analytical exercise
– Using the social media tools that you have been introduced to, write
a 5 step social media implementation plan for your organization.
– You may use one, some or all of the tools.
– Log back into the social wiki and record your five-step
implementation plan, using the cheat sheet to familiarize yourself
with the formatting.
– http://socialmedia.ngopulse.org/index.php/Main_Page
15 mins - Report back
– Report back the ideas used in your implementation plan to the
group.