Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
How Social Media Can Help Biking in Columbia County WI Wendy Soucie
This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
An overview of using social media for non-profits, presented to Dr. Cynthia King's Communication 464 classes at Cal State Fullerton on Sept. 9, 2009. Includes specific applications and thoughts on using LinkedIn, Facebook and Twitter. Based on a presentation given by Cara Stewart at IABC/OC on Sept. 8, 2009.
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
How Social Media Can Help Biking in Columbia County WI Wendy Soucie
This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
An overview of using social media for non-profits, presented to Dr. Cynthia King's Communication 464 classes at Cal State Fullerton on Sept. 9, 2009. Includes specific applications and thoughts on using LinkedIn, Facebook and Twitter. Based on a presentation given by Cara Stewart at IABC/OC on Sept. 8, 2009.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Using Free Tools To Monitor The Web: How To Collect Information That Aligns ...Mark Goren
Slides from the three-hour workshop I lead at the Social Media Summit in Toronto on April 30, 2009. The workshop was titled, "Using Free Tools To Monitor The Web: How To Collect Information That Aligns With Your Business Goals"
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
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A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
MSLGROUP had a couple OTC pharma clients who knew they should be on Facebook but whose legal departments wouldn't allow them to interact at all with their fans, let alone let them "like" them... which goes against the entire point of Facebook, but is a common problem in the pharmaceutical industry. I put together this deck to help get through to their legal departments not only as to WHY the pharma brands should not only have presences, but allow interaction. Needless to say, it worked and said brands are now enjoying very successful and interactive Facebook pages!
(Major hat tip to Jonathan Richman of Bridge Worldwide/Dose of Digital for his "All About Eve" concept.)
Deck for a webinar I gave to the MSLGROUP North American network on location-based services and augmented reality on December 14, 2010. Part of the "Digital Shark Webinar Series."
Social Media Guidelines and Safeguards for the Phamaceutical Industry: What Y...Stacy Lukasavitz Steele
This is a POV I wrote in June 2010 advising pharmaceutical companies on what they should do in the social media space until the FDA issues its official guidelines. It will soon be updated.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
5. social media -
an umbrella term that defines the
various activities that integrate
technology, social interaction, and the
construction of words, pictures, videos,
and audio.
6.
7.
8.
9. Overwhelmed
yet?
(You’re not alone. We’ll simplify things a bit.)
10. Communication Collaboration
Multimedia Entertainment
11. Social Media
vs.
Social Networking
(not really a competition, they go hand-in-hand)
12. social media - noun
any tool or
service that
uses the
internet to
share and
discuss
information
13. Social Networking - verb
the use of communities of interest to
connect to others.
18. • > 200 million active users (world’s largest
social networking site)
• More than half of Facebook users are outside of
college
• Fastest growing demographic is women 55 +
• 35+ translations available on the site (including
“English - Pirate”), with 60+ in development
• About 70% of Facebook users are outside the
United States
31. • world’s largest professional network (>37 million)
• business-oriented social networking site
• build credibility by getting recommendations from
others, answering questions in the “Answers” section
• able to see your contacts’ contacts and can help
facilitate introductions
• employers can list job openings & vet potential
applicants
• can join discussion groups of professional interest
38. Microblogging?
• brief updates, 140
characters or less
(“tweets”)
• published online,
publicly or privately
• submitted via web, IM,
text messaging, third-
party application
39. Not ...
What are you doing?
... but ...
What has your attention?
40. Why would anybody do this?
• increase social, professional
networks
• find jobs, employees
• customer service
• news updates
• promote projects, interesting
articles, others
• event coordination
• possibilities are ENDLESS
43. First major news story displaying
impact of Twitter:
April 25, 2008
44.
45. The Power of the ReTweet:
• communicates ideas,
news quickly to mass
amounts of people
• viral in nature
• usually generates
followers from one
person’s network to
another
49. “Facebook reconnects
you to your past,
LinkedIn connects you
to your present,
Twitter connects you
to your future.”
- New Media adage
50. blog (contraction of weblog)
1. (noun) a website, usually maintained by an
individual or business with regular entries of
commentary, descriptions of events, or other
material such as graphics or video. Entries are
commonly displayed in reverse-chronological
order.
2. (verb) can also be used as a verb, meaning
to maintain or add content to a blog.
51. Why blog?
• showcase your knowledge on a
particular subject
• build credibility in your field
• build relationships off trust
• have a dialogue with others on things
you are passionate about
• practice your writing skills
• therapeutic & cheap
52. • most common blog is personal, diary-form
• blogs for marketing/branding/PR purposes in
a company are corporate blogs
• many focus on certain topic, such as cooking,
travel, politics, fashion, music, etc.
• best blogging services: WordPress, Typepad
(paid), Blogger
55. Tips on blogging:
• Read other blogs often and comment
• Don’t be That Guy
• Be patient -- blogging is karmic
• Before writing a post, ask yourself “will this be
useful, resourceful, and/or interesting to
others?”
• REMEMBER: blogging is NOT one-way -- it’s a
conversation
• Post regularly -- nobody likes an orphaned blog
56.
57. • create your own niche social network
• very customizable
• URLs are http://your-group-
name.ning.com
• can join many communities with your one
Ning account
• features include chat rooms, widgets,
groups, photos/slideshows, video,
discussion forum, blogs, events ... oh my!
65. Take-aways
• Facebook - personal, and/or professional
• LinkedIN - professional
• Twitter - whatever you want it to be
• Blogs - way to establish credibility in your
field, the “meat and potatoes” of social
media/dialogue
• Ning/CollectiveX - Niche networks based
on common interests
70. Credits
Slide 1: Marvin Martian property of Warner Bros.
Slide 2: eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb
Slide 4: Victoria Peckham http://www.flickr.com/photos/victoriapeckham/164175205/
Slide 6: Social Media Landscape http://www.FredCavazza.net
Slide 7: Conversation Prism by Brian Solis http://www.BrianSolis.com
Slide 9: Ren Höek http://www.flickr.com/photos/rationalthought/3447047496/
Slide 11: KayVee.INC http://www.flickr.com/photos/kayveeinc/2540019625/
Slide 12: geishaboy500 http://www.flickr.com/photos/geishaboy500/100043823/
Slide 13: karltsakos http://www.flickr.com/photos/25127614@N03/3265745361/
Slide 14: Nielsen Online: www.nielsen-online.com
Slide 15: Still Alice by Lisa Genova, Ph.D. http://stillalice.com/
Slides 38, 40: Getty Images http://www.gettyimages.com
Slide 43: quot;Student 'Twitters' his way out of jailquot; http://edition.cnn.com/2008/TECH/04/25/
twitter.buck/index.html
Slide 44: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan)
Slide 48: 3rd Party Twitter Apps collage by futileboy http://www.flickr.com/photos/futileboy/
3026065024/
Slide 49: keystricken http://www.flickr.com/photos/keystricken/2761861364/
Slide 50: Wikipedia http://en.wikipedia.org/wiki/Blog
Slide 53: Eric Colburn http://ericcolburn.com/
Slide 54: The Mom Chronicles http://themomchronicles.blogspot.com/
Slide 58: PR Open Mic Network http://propenmic.ning.com
Slide 66: ae2005 http://www.flickr.com/photos/ae2005/9798019/in/photostream/
Slide 68: Lush.i.ous http://www.flickr.com/photos/ryanicus/237701141/